Works matching IS 07322399 AND DT 2007 AND VI 26 AND IP 3
Results: 11
Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models.
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- Marketing Science, 2007, v. 26, n. 3, p. 438, doi. 10.1287/mksc.1060.0263
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- Publication type:
- Article
Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction.
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- Marketing Science, 2007, v. 26, n. 3, p. 422, doi. 10.1287/mksc.1060.0226
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- Article
New Product Diffusion with Influentials and Imitators.
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- Marketing Science, 2007, v. 26, n. 3, p. 400, doi. 10.1287/mksc.1060.0224
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- Article
Representation and Inference of Lexicographic Preference Models and Their Variants.
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- Marketing Science, 2007, v. 26, n. 3, p. 380, doi. 10.1287/mksc.1060.0241
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- Publication type:
- Article
Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context.
- Published in:
- Marketing Science, 2007, v. 26, n. 3, p. 361, doi. 10.1287/mksc.1060.0261
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- Article
Adaptive Idea Screening Using Consumers.
- Published in:
- Marketing Science, 2007, v. 26, n. 3, p. 342, doi. 10.1287/mksc.1070.0273
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- Article
Deconstructing Each Item's Category Contribution.
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- Marketing Science, 2007, v. 26, n. 3, p. 327, doi. 10.1287/mksc.1070.0270
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- Article
Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?
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- Marketing Science, 2007, v. 26, n. 3, p. 312, doi. 10.1287/mksc.1070.0271
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- Publication type:
- Article
Performance Regimes and Marketing Policy Shifts.
- Published in:
- Marketing Science, 2007, v. 26, n. 3, p. 293, doi. 10.1287/mksc.1060.0267
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- Publication type:
- Article
Thanks to the Many Individuals Who Make Publication of Marketing Science Possible.
- Published in:
- Marketing Science, 2007, v. 26, n. 3, p. 285, doi. 10.1287/mksc.1070.0277
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- Publication type:
- Article
Erratum.
- Published in:
- 2007
- Publication type:
- Correction Notice