THE CONCEPT OF RELATIONSHIP IN MARKETING THEORY: DEFINITIONS AND THEORETICAL APPROACH.
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- Economics & Management, 2007, p. 318
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Works matching Berry Morgan
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DETERMINATION OF COMBINATIONS OF THE ATTRIBUTES OF SALES PROMOTION FOR DIFFERENT LOYALTY STAGES' CUSTOMERS.
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- Management Theory & Studies for Rural Business & Infrastructure Development, 2010, v. 20, n. 1, p. 115
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- Article