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  • Lessons from the electorate: what the 1992 British General Election taught British pollsters about the conduct of opinion polls.

    Published in:
    International Social Science Journal, 1995, v. 47, n. 146, p. 539
    By:
    • Worcester, Robert M.
    Publication type:
    Article
  • Opening the Mexican political system: Public opinion and the elections of 1994 and 1997.

    Published in:
    Studies in Comparative International Development, 1998, v. 33, n. 3, p. 70, doi. 10.1007/BF02687492
    By:
    • Lipset, Seymour Martin;
    • Worcester, Robert M.;
    • Turner, Frederick C.
    Publication type:
    Article
  • Book notes.

    Published in:
    1998
    By:
    • Worcester, Robert M.
    Publication type:
    Book Review
  • Book notes.

    Published in:
    1995
    By:
    • Worcester, Robert M.
    Publication type:
    Book Review
  • 10. International Marketing.

    Published in:
    1970
    By:
    • Penn Jr., William S.;
    • Spencer, Ulric M.;
    • Meissner, Frank;
    • Fox, Harold W.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 10. International Marketing.

    Published in:
    1969
    By:
    • Penn Jr., William S.;
    • Wilemon, David L.;
    • Hindersman, Charles H.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 10. International Marketing.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • Worcester, Robert M.;
    • King, Robert L.;
    • Kahler, Ruel;
    • Meissner, Frank;
    • Wilemon, David;
    • Arnay, Oscar P.
    Publication type:
    Abstract
  • 7. Governmental and Regulatory Aspects.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • Fox, Harold W.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 6. Costs, Efficiency, and Financing.

    Published in:
    1969
    By:
    • Penn, Jr., William S.;
    • King, Robert L.;
    • Worcester, Robert M.;
    • Fox, Harold W.
    Publication type:
    Abstract
  • 20. Storage and Transportation.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Worcester, Robert M.;
    • Reinecke, John A.;
    • Gross, Walter
    Publication type:
    Abstract
  • 12. Marketing Management.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Gross, Walter;
    • Hindersman, Charles H.;
    • Meissner, Frank;
    • Peterson, R. D.;
    • Smith, G. C.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 10. International Marketing.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Meissner, Frank;
    • Arnay, Oscar P.;
    • Babione, F. A.;
    • Remstrand, Lars-Gunnar;
    • Peterson, R. D.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 10. International Marketing.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Worcester, Robert M.;
    • Goldstucker, Jac L.;
    • Meissner, Frank;
    • Disch, Wolfgang K. A.;
    • Fox, Harold W.
    Publication type:
    Abstract
  • 10. International Marketing.

    Published in:
    1968
    By:
    • Penn, William S.;
    • Spencer, Ulric M.;
    • Meissner, Frank;
    • Worcester, Robert M.;
    • Agostini, J. M.;
    • Arnay, Oscar P.
    Publication type:
    Abstract
  • 10. International Marketing.

    Published in:
    1967
    By:
    • WORCESTER, ROBERT M.;
    • MEISSNER, FRANK;
    • ARNAY, OSCAR P.;
    • SPENCER, ULRIC M.;
    • PETERS, WILLIAM S.;
    • KING, ROBERT L.
    Publication type:
    Abstract
  • 14. Planning and Strategy.

    Published in:
    1967
    By:
    • Regan, William J.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 10. International Marketing.

    Published in:
    1967
    By:
    • Peterson, R. D.;
    • Kahler, Ruel;
    • Meissner, Frank;
    • Peters, William S.;
    • Worcester, Robert M.;
    • Regan, William J.;
    • Babione, F. A.
    Publication type:
    Abstract
  • 10. International Marketing.

    Published in:
    1966
    By:
    • Meissner, Frank;
    • Worcester, Robert M.;
    • Agostini, J. M.;
    • Peters, William S.;
    • Regan, William J.;
    • Spencer, Ulric M.;
    • Arnay, Oscar P.
    Publication type:
    Abstract
  • 6. Costs, Efficiency, and Financing.

    Published in:
    1966
    By:
    • Regan, William J.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 13. Packaging.

    Published in:
    1966
    By:
    • PETERS, WILLIAM S.;
    • WORCESTER, ROBERT M.
    Publication type:
    Abstract
  • 10. International Marketing.

    Published in:
    1966
    By:
    • Penn, Jr., William S.;
    • Fox, Harold W.;
    • Hindersman, Charles H.;
    • Gross, Walter;
    • Worcester, Robert M.;
    • Arnay, Oscar P.;
    • Peters, William S.;
    • Meissner, Frank;
    • Babione, F. A.
    Publication type:
    Abstract
  • NEW DIRECTIONS IN MARKETING, Proceedings, 48th National conference, June 1965.

    Published in:
    1966
    By:
    • Payne, Stanley L.;
    • Worcester, Robert M.
    Publication type:
    Book Review
  • 10. International Marketing.

    Published in:
    1966
    By:
    • Penn, Jr., William S.;
    • Peters, William S.;
    • Regan, William J.;
    • Babione, F. A.;
    • Worcester, Robert M.;
    • Spencer, Ulric M.;
    • King, Robert L.;
    • Wieland, John H.;
    • Fox, Harold W.;
    • Disch, Wolfgand K. A.;
    • Arnay, Oscar P.
    Publication type:
    Abstract
  • 2. Agricultural Marketing.

    Published in:
    1966
    By:
    • Penn, Jr., William S.;
    • Worcester, Robert M.;
    • Meissner, Frank;
    • Morgan, L. Robert;
    • Wolf, Alois F.
    Publication type:
    Abstract
  • 12. History and Trends.

    Published in:
    1965
    By:
    • Penn Jr., William S.;
    • Worcester, Robert M.;
    • Fox, Harold W.;
    • Marks, Norton E.;
    • Hindersman, Charles H.
    Publication type:
    Abstract
  • 10. Foreign Marketing.

    Published in:
    1965
    By:
    • Penn Jr., William S.;
    • Arnay, Oscar P.;
    • Worcester, Robert M.;
    • Fox, Harold W.;
    • Wright, John S.;
    • Goldstucker, Jac L.;
    • Peters, William S.;
    • Fisk, George
    Publication type:
    Abstract
  • 8. Financing.

    Published in:
    1965
    By:
    • Penn Jr., William S.;
    • Worcester, Robert M.;
    • Wolf, Alois F.
    Publication type:
    Abstract
  • 14. Marketing Education.

    Published in:
    1965
    By:
    • Penn Jr., William S.;
    • Worcester, Robert M.;
    • Hindersman, Charles H.;
    • Regan, William J.;
    • Schutte, Thomas F.;
    • Spencer, Ulric M.
    Publication type:
    Abstract
  • 6. Costs and Efficiency.

    Published in:
    1965
    By:
    • Penn Jr., William S.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 15. Marketing Management.

    Published in:
    1964
    By:
    • Fisk, George;
    • Nicosia, Francesco M.;
    • Hindersman, Charles H.;
    • Penn Jr., William S.;
    • Worcester, Robert M.;
    • Wieland, John H.;
    • Wolf, Alois F.;
    • Regan, William J.;
    • Fox, Harold W.
    Publication type:
    Abstract
  • 10. Foreign Marketing.

    Published in:
    1964
    By:
    • Wieland, John H.;
    • Spencer, Ulric M.;
    • Morgan, L. Robert;
    • Meissner, Frank;
    • Penn Jr., William S.;
    • Disch, Wolfgang K. A.;
    • Worcester, Robert M.;
    • Arnay, Oscar P.;
    • Regan, William J.;
    • Schutte, Thomas F.;
    • Fisk, George
    Publication type:
    Abstract
  • 8. Financing.

    Published in:
    1964
    By:
    • Worcester, Robert M.;
    • Fisk, George;
    • Penn Jr., William S.
    Publication type:
    Abstract
  • 10. Foreign Marketing.

    Published in:
    1964
    By:
    • Schutte, Thomas F.;
    • Worcester, Robert M.;
    • Arnay, Oscar P.;
    • Fox, Howard W.;
    • Goldstucker, Jac L.
    Publication type:
    Abstract
  • 11. Governmental Relationships to Marketing.

    Published in:
    1964
    By:
    • Penn, William S.;
    • Regan, William J.;
    • Luck, David J.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 6. Costs and Efficiency.

    Published in:
    1964
    By:
    • Penn, William S.;
    • Regan, William J.;
    • Luck, David J.;
    • King, Robert L.;
    • Fisk, George;
    • Worcester, Robert M.;
    • Disch, Wolfgang
    Publication type:
    Abstract
  • 21. Storage and Transportation.

    Published in:
    1964
    By:
    • Penn, William S.;
    • Hinderman, Charles H.;
    • Fox, Harold W.;
    • Worcester, Robert M.;
    • Babione, Francis A.
    Publication type:
    Abstract
  • 18. Research and Research Techniques.

    Published in:
    1964
    By:
    • Penn, William S.;
    • Hinderman, Charles H.;
    • Worcester, Robert M.;
    • Fox, Harold W.;
    • Spencer, Ulric M.;
    • Disch, Wolfgang;
    • Fisk, George;
    • Wright, John S.;
    • Kahler, Ruel
    Publication type:
    Abstract
  • 10. Foreign Marketing.

    Published in:
    1964
    By:
    • Penn, William S.;
    • Fox, Harold W.;
    • Worcester, Robert M.;
    • King, Robert L.;
    • Morgan, L. Robert;
    • Disch, Wolfgang;
    • Hinderman, Charles H.;
    • Wolf, Alois F.;
    • Wieland, John H.
    Publication type:
    Abstract
  • 2. Agricultural Marketing.

    Published in:
    1964
    By:
    • Penn, William S.;
    • Wolf, Alois F.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • 10. Foreign Marketing.

    Published in:
    1963
    By:
    • Penn Jr., William S.;
    • Fisk, George;
    • Morgan, L. Robert;
    • Codner, Bernard;
    • Nicosia, Francesco M.;
    • Worcester, Robert M.;
    • Fox, Harold W.;
    • Regan, William J.;
    • Wolf, Alois F.;
    • Arnay, Oscar P.;
    • Disch, Wolfgang
    Publication type:
    Abstract
  • 11. Governmental Relationships to Marketing.

    Published in:
    1963
    By:
    • Morgan, L. Robert;
    • Worcester, Robert M.;
    • Smith, G.C.;
    • Hinderman, Charles H.;
    • Meissner, Frank
    Publication type:
    Abstract
  • 10. Foreign Marketing.

    Published in:
    1963
    By:
    • Fox, Harold W.;
    • Meissner, Frank;
    • Arnay, Oscar P.;
    • Penn, William S.;
    • Hinderman, Charles H.;
    • Spencer, Ulric M.;
    • Worcester, Robert M.
    Publication type:
    Abstract
  • THE INTERNATIONALIZATION OF PUBLIC OPINION RESEARCH.

    Published in:
    Public Opinion Quarterly, 1987, v. 51, n. 4, p. S79, doi. 10.1093/poq/51.4_part_2.s79
    By:
    • Worcester, Robert M.
    Publication type:
    Article
  • The British General Election of 1983 (Book).

    Published in:
    1985
    By:
    • Worcester, Robert M.
    Publication type:
    Book Review
  • The Polls: Britain at the Polls 1945-1983.

    Published in:
    Public Opinion Quarterly, 1984, v. 48, n. 4, p. 824, doi. 10.1086/268894
    By:
    • Worcester, Robert M.
    Publication type:
    Article
  • Pollsters, the Press, and Political Polling in Britain.

    Published in:
    Public Opinion Quarterly, 1980, v. 44, n. 4, p. 548, doi. 10.1086/268622
    By:
    • Worcester, Robert M.
    Publication type:
    Article
  • Polling and the Press: The Clash of Institutional Imperatives.

    Published in:
    Public Opinion Quarterly, 1980, v. 44, n. 4, p. 574
    By:
    • Worcester, Robert M.
    Publication type:
    Article
  • When the British 'Tommy' went to war, public opinion followed.

    Published in:
    Journal of Public Affairs (14723891), 2005, v. 5, n. 1, p. 4, doi. 10.1002/pa.1
    By:
    • Baines, Paul;
    • Worcester, Robert M.
    Publication type:
    Article
  • Researching political markets: market-oriented or populistic?

    Published in:
    International Journal of Market Research, 2000, v. 42, n. 3, p. 339, doi. 10.1177/147078530004200306
    By:
    • Baines, Paul R.;
    • Worcester, Robert M.
    Publication type:
    Article
  • The People and the System.

    Published in:
    Political Quarterly, 1995, v. 66, n. 4, p. 335, doi. 10.1111/j.1467-923X.1995.tb00491.x
    By:
    • Worcester, Robert M.
    Publication type:
    Article