Works matching IS 00222429 AND DT 1970 AND VI 34 AND IP 1

Results: 54

22. Wholesaling.

Published in:

1970

By:

Penn Jr., William S.;
Kahler, Ruel;
Babione, F. A.

Publication type:

Abstract

20. Storage and Transportation.

Published in:

1970

By:

Penn Jr., William S.;
Reinecke, John A.

Publication type:

Abstract

19. Sales Management and Selling.

Published in:

1970

By:

Penn Jr., William S.;
Gross, Walter;
Hindersman, Charles H.;
Babione, F. A.;
Kahler, Ruel

Publication type:

Abstract

18. Retailing.

Published in:

1970

By:

Penn Jr., William S.;
Fox, Harold W.;
Babione, F. A.

Publication type:

Abstract

17. Research and Forecasting.

Published in:

1970

By:

Penn Jr., William S.;
Meissner, Frank;
Kahler, Ruel;
Wilemon, David L.;
Spencer, Ulric M.

Publication type:

Abstract

16. Regional Analysis.

Published in:

1970

By:

Penn Jr., William S.;
Reinecke, John A.;
Babione, F. A.;
Gourley, David R.

Publication type:

Abstract

15. Pricing and Price Policies.

Published in:

1970

By:

Penn Jr., William S.;
Wotruba, Thomas R.

Publication type:

Abstract

14. Planning and Strategy.

Published in:

1970

By:

Penn Jr., William S.;
Spencer, Ulric M.

Publication type:

Abstract

13. Packaging.

Published in:

1970

By:

Penn Jr., William S.;
McNeal, James U.

Publication type:

Abstract

12. Marketing Management.

Published in:

1970

By:

Penn Jr., William S.;
Kahler, Ruel;
Fox, Harold W.;
Reinecke, John A.

Publication type:

Abstract

11. Marketing Education.

Published in:

1970

By:

Penn Jr., William S.;
Fox, Harold W.

Publication type:

Abstract

10. International Marketing.

Published in:

1970

By:

Penn Jr., William S.;
Spencer, Ulric M.;
Meissner, Frank;
Fox, Harold W.;
Worcester, Robert M.

Publication type:

Abstract

9. Industrial Marketing.

Published in:

1970

By:

Penn Jr., William S.;
Kahler, Ruel

Publication type:

Abstract

6. Costs, Efficiency, and Financing.

Published in:

1970

By:

Penn Jr., William S.;
Gross, Walter

Publication type:

Abstract

7. Governmental and Regulatory Aspects.

Published in:

1970

By:

Penn Jr., William S.;
Fox, Harold W.;
Kahler, Ruel

Publication type:

Abstract

5. Consumer Behavior.

Published in:

1970

By:

Penn Jr., William S.;
Reinecke, John A.;
Meissner, Frank;
Babione, F. A.;
Gourley, David R.;
Wilemon, David L.

Publication type:

Abstract

2. Agricultural Marketing.

Published in:

1970

By:

Penn Jr., William S.;
Gross, Walter;
Meissner, Frank

Publication type:

Abstract

1. Advertising and Promotion.

Published in:

1970

By:

Penn Jr., William S.;
Spencer, Ulric M.;
Wotruba, Thomas R.;
Fox, Harold W.;
McNeal, James U.;
Reinecke, John A.

Publication type:

Abstract

VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 87

By:

Griffiths, L. C.

Publication type:

Article

V. REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 85

By:

Cohen, Dorothy

Publication type:

Article

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 83

By:

Howard, Marshall C.

Publication type:

Article

III. REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 81

By:

Werner, Ray O.;
Howard, Marshall C.

Publication type:

Article

II. REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 80

By:

Duggan, Michael A.

Publication type:

Article

I. REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 77

By:

Bechtol, Paul T.

Publication type:

Article

READINGS IN MARKETING INFORMATION SYSTEMS: A NEW ERA IN MARKETING RESEARCH.

Published in:

1970

By:

Gordon, Guy G.;
Saunders, George B.

Publication type:

Book Review

EXPERIMENTATION FOR MARKETING DECISIONS.

Published in:

1970

By:

Gordon, Guy G.;
Schoner, Bertram

Publication type:

Book Review

MANAGEMENT OF THE SALES FORCE.

Published in:

1970

By:

Gordon, Guy G.;
Raymond, Robert S.

Publication type:

Book Review

ECONOMIC ANALYSIS FOR MARKETING DECISIONS.

Published in:

1970

By:

Gordon, Guy G.;
Butkys, Adolph S.

Publication type:

Book Review

DISTRIBUTION CHANNELS: BEHAVIORAL DIMENSIONS.

Published in:

1970

By:

Gordon, Guy G.;
Hollander, Stanley C.

Publication type:

Book Review

ADVERTISING: ITS ROLE IN MODERN MARKETING.

Published in:

1970

By:

Gordon, Guy G.;
Peterman, Jack N.

Publication type:

Book Review

MARKETING FARM PRODUCTS.

Published in:

1970

By:

Gordon, Guy G.;
Williams, Robert J.

Publication type:

Book Review

MARKETING IN COMMERCIAL BANKS: HOW TO PROCEED.

Published in:

1970

By:

Gordon, Guy G.;
Wagner, Louis C.

Publication type:

Book Review

INTERNATIONAL MARKETING MANAGEMENT.

Published in:

1970

By:

Gordon, Guy G.;
Samli, A. Coskun

Publication type:

Book Review

MARKETS AND MARKETING IN DEVELOPING ECONOMIES.

Published in:

1970

By:

Gordon, Guy G.;
Shapiro, Stanley J.

Publication type:

Book Review

READINGS IN MARKETING.

Published in:

1970

By:

Gordon, Guy G.;
Mc David, John E.

Publication type:

Book Review

PROBLEMS IN MARKETING.

Published in:

1970

By:

Gordon, Guy G.;
May, Frederick E.

Publication type:

Book Review

THE ENVIRONMENT OF MARKETING BEHAVIOR.

Published in:

1970

By:

Gordon, Guy G.;
Bither, Steward W.

Publication type:

Book Review

MARKETING: PRINCIPLES AND PRACTICES, Sixth Edition.

Published in:

1970

By:

Gordon, Guy G.;
Meador, Rowe M.

Publication type:

Book Review

LEADERS IN MARKETING: John A. Howard.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 75, doi. 10.2307/1250299

By:

Bennett, Peter D.

Publication type:

Article

A Comparison of Japanese and U.S. Attitudes Toward Foreign Products.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 68, doi. 10.2307/1250298

By:

Nagashima, Akira

Publication type:

Article

Guidelines for Warranty Service after Sale.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 63, doi. 10.2307/1250297

By:

Fisk, George

Publication type:

Article

The Growing Responsibilities of Marketing.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 25, doi. 10.2307/1250291

By:

Lavidge, Robert J.

Publication type:

Article

Some Thoughts on the Advertising Process.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 47, doi. 10.2307/1250295

By:

Stidsen, Bent

Publication type:

Article

Leased Departments as a Major Force in the Growth of Discount Store Retailing.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 39, doi. 10.2307/1250294

By:

Davidson, William R.;
Doody, Alton F.;
Lowry, James R.

Publication type:

Article

The Marketing Channel: Who Should Lead This Extra-corporate Organization?

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 31, doi. 10.2307/1250293

By:

Little, Robert W.

Publication type:

Article

The Expanding Role of Marketing in the 1970s.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 29, doi. 10.2307/1250292

By:

Ferber, Robert

Publication type:

Article

Fear: The Potential of an Appeal Neglected by Marketing.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 54, doi. 10.2307/1250296

By:

Ray, Michael L.;
Wilkie, William L.

Publication type:

Article

Industrial Marketing: Trends and Challenges.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 22, doi. 10.2307/1250290

By:

Lotshaw, Elmer P.

Publication type:

Article

Buyer Related and Related Technological Advances.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 18, doi. 10.2307/1250289

By:

Howard, John A.

Publication type:

Article

Measurement and Data Analysis.

Published in:

Journal of Marketing, 1970, v. 34, n. 1, p. 15, doi. 10.2307/1250288

By:

Green, Paul E.

Publication type:

Article