Works matching IS 00222429 AND DT 1975 AND VI 39 AND IP 4

Results: 57

21. STORAGE AND TRANSPORTATION.

Published in:

1975

By:

Hendon, Donald W.;
LaPlaca, Peter J.

Publication type:

Abstract

20. SOCIAL ASPECTS OF MARKETING.

Published in:

1975

By:

LaPlaca, Peter J.;
Fagan, C. L.;
Jolson, M. A.;
Hendon, Donald W.

Publication type:

Abstract

19. SALES MANAGEMENT AND SELLING.

Published in:

1975

By:

Jolson, M. A.;
Penn, William S.

Publication type:

Abstract

18. RETAILING.

Published in:

1975

By:

LaPlaca, Peter J.;
Lamb, Charles;
Etzel, Michael J.;
Penn, William S.;
Walker, Bruce J.;
Fagan, C. L.;
Michman, R. D.

Publication type:

Abstract

17. RESEARCH AND FORECASTING.

Published in:

1975

By:

LaPlaca, Peter J.;
Lamb, Charles;
Walker, Bruce J.;
Kahler, Ruel;
Michman, R. D.;
Spencer, Ulric M.;
Penn, William S.

Publication type:

Abstract

16. REGIONAL ANALYSIS.

Published in:

1975

By:

Kahler, Ruel;
Penn, William S.

Publication type:

Abstract

15. PRICING.

Published in:

1975

By:

Jolson, M. A.

Publication type:

Abstract

14. PLANNING AND STRATEGY.

Published in:

1975

By:

Penn, William S.;
Spencer, Ulric M.;
Lamb, Charles;
LaPlaca, Peter J.;
Mazze, Edward M.;
Kahler, Ruel

Publication type:

Abstract

13. PACKAGING.

Published in:

1975

By:

Grundy, Roy R.

Publication type:

Abstract

12. MARKETING MANAGEMENT.

Published in:

1975

By:

Kahler, Ruel;
Jolson, M. A.;
Penn, William S.

Publication type:

Abstract

11. MARKETING EDUCATION.

Published in:

1975

By:

Jolson, M. A.

Publication type:

Abstract

10. INTERNATIONAL MARKETING.

Published in:

1975

By:

Meissner, Frank;
Penn, William S.;
King, Robert L.;
Walker, Bruce J.;
Lamb, Charles;
LaPlaca, Peter J.

Publication type:

Abstract

9. INDUSTRIAL AND CONSUMER GOODS.

Published in:

1975

By:

Spencer, Ulric M.;
Penn, William S.;
Hendon, Donald W.;
Lowry, John R.;
LaPlaca, Peter J.

Publication type:

Abstract

8. HISTORY AND TRENDS.

Published in:

1975

By:

Michman, R. D.;
Penn, William S.

Publication type:

Abstract

7. GOVERNMENTAL AND REGULATORY ASPECTS.

Published in:

1975

By:

LaPlaca, Peter J.;
Lamb, Charles

Publication type:

Abstract

6. COSTS, EFFICIENCY, AND FINANCING.

Published in:

1975

By:

Lowry, John R.;
Walker, Bruce J.

Publication type:

Abstract

5. CONSUMER BEHAVIOR.

Published in:

1975

By:

Jolson, M. A.;
Etzel, Michael J.;
Lamb, Charles;
LaPlaca, Peter J.;
Penn, William S.;
Walker, Bruce J.

Publication type:

Abstract

2. AGRICULTURAL MARKETING.

Published in:

1975

By:

Penn, William S.

Publication type:

Abstract

3. CHANNELS OF DISTRIBUTION.

Published in:

1975

By:

Kahler, Ruel

Publication type:

Abstract

1. ADVERTISING AND PROMOTION.

Published in:

1975

By:

King, Robert L.;
Michman, R. D.;
Kahler, Ruel;
Walker, Bruce J.;
Lamb, Charles;
Jolson, M. A.

Publication type:

Abstract

VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 88

By:

Hartman, George E.

Publication type:

Article

V. REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 86

By:

Cohen, Dorothy

Publication type:

Article

IV. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 84

By:

Hurdle, James

Publication type:

Article

III. REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 82

By:

Tower, C. Burk;
Hurdle, James

Publication type:

Article

II. REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 79

By:

Katz, Benjamin J.

Publication type:

Article

I. REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 74

By:

Duggan, Michael A.;
Griffiths, L. C.

Publication type:

Article

MARKETING.

Published in:

1975

By:

Shawver, Donald L.;
Pletcher, Barbara A.

Publication type:

Book Review

CASES IN MARKETING: ORIENTATION, ANALYSIS, AND PROBLEMS.

Published in:

1975

By:

Shawver, Donald L.;
Sarachek, Bernard

Publication type:

Book Review

SOCIOLOGICAL METHODOLOGY 1975.

Published in:

1975

By:

Shawver, Donald L.;
Vigderhous, Gideon

Publication type:

Book Review

THE DEBIT SYSTEM OF MARKETING LIFE AND HEALTH INSURANCE.

Published in:

1975

By:

Shawver, Donald L.;
Spiller, Richard

Publication type:

Book Review

MODELS OF BUYER BEHAVIOR: CONCEPTUAL, QUANTITATIVE, AND EMPIRICAL.

Published in:

1975

By:

Shawver, Donald L.;
Kanuk, Leslie

Publication type:

Book Review

RETAIL MANAGEMENT, SATISFACTION OF CONSUMER NEEDS.

Published in:

1975

By:

Shawver, Donald L.;
Stern, Bruce L.

Publication type:

Book Review

MARKETING FOR NONPROFIT ORGANIZATIONS.

Published in:

1975

By:

Shawver, Donald L.;
Zikmnd, William G.

Publication type:

Book Review

MARKETING FOR THE BANK EXECUTIVE.

Published in:

1975

By:

Shawver, Donald L.;
Shanklin, James E.

Publication type:

Book Review

AT HOME ABROAD: A STUDY OF THE DOMESTIC AND FOREIGN OPERATIONS OF THE AMERICAN FOOD PROCESSING INDUSTRY.

Published in:

1975

By:

Shawver, Donald L.;
Meissner, Frank

Publication type:

Book Review

MARKETING CHANNELS.

Published in:

1975

By:

Shawver, Donald L.;
Robicheaux, Robert A.

Publication type:

Book Review

READINGS IN MARKETING 75/76.

Published in:

1975

By:

Shawver, Donald L.;
Bolen, William H.

Publication type:

Book Review

MARKETING ANALYSIS FOR SOCIETAL PROBLEMS.

Published in:

1975

By:

Shawver, Donald L.;
Katz, Benjamin J.

Publication type:

Book Review

INSIGHTS FOR MARKETING MANAGEMENT.

Published in:

1975

By:

Shawver, Donald L.;
Decker, Ron

Publication type:

Book Review

A Reply to Peat, Gentry, and Brown.

Published in:

1975

By:

Feldman, Laurence P.;
Armstrong, Gary M.

Publication type:

Letter

MARKETING IN THE SERVICE SECTOR.

Published in:

1975

By:

Shawver, Donald L.;
Rockwood, Persis Emmett

Publication type:

Book Review

FRANCHISING: ITS NATURE, SCOPE, ADVANTAGES, AND DEVELOPMENT.

Published in:

1975

By:

Shawver, Donald L.;
Walker, Bruce J.

Publication type:

Book Review

Locating Your Customers in a Segmented Market.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 72, doi. 10.1177/002224297503900415

By:

Levine, Phil

Publication type:

Article

Why Concept and Product Tests Fail to Predict New Product Results.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 69, doi. 10.1177/002224297503900414

By:

Tauber, Edward M.

Publication type:

Article

The FDA Approach to Defining Misleading Advertising.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 65, doi. 10.2307/1250601

By:

Jacoby, Jacob;
Small, Constance

Publication type:

Article

MARKETING AND SOCIAL PRIORITIES.

Published in:

1975

By:

Shawver, Donald L.;
Schiffman, Leon G.

Publication type:

Book Review

A Comment on "Identifying Buyers of a Major Automotive Innovation"

Published in:

1975

By:

Peat, Nancy C.;
Gentry, James W.;
Brown, Thomas L.

Publication type:

Letter

Market Share Strategy: The Concept and the Evidence.

Published in:

1975

By:

Catry, Bernard;
Chevalier, Michel

Publication type:

Letter

"Market Share Strategy and the Product Life Cycle": A Comment.

Published in:

1975

By:

Fildes, Robert;
Lofthouse, Stephen

Publication type:

Letter

Territorial Restriction in Distribution Systems: Current Legal Developments.

Published in:

Journal of Marketing, 1975, v. 39, n. 4, p. 52, doi. 10.2307/1250596

By:

Burley, James R.

Publication type:

Article