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  • 4. MARKETING MIX.

    Published in:
    1977
    By:
    • Lamb, Charles;
    • Pletcher, Barbara A.;
    • Gross, Walter;
    • Dixon, Donald F.;
    • Kahler, Ruel;
    • Schoell, William F.;
    • Hindersman, Charles H.;
    • Michman, R. D.;
    • Penn, William S.
    Publication type:
    Abstract

  • 3. MARKETING POLICY.

    Published in:
    1977
    By:
    • Penn, William S.;
    • Pletcher, Barbara A.;
    • Thompson, John R.;
    • Gable, Myron;
    • Jackson, Jr., Donald W.;
    • Kahler, Ruel;
    • Lamb, Charles;
    • Michman, R. D.;
    • Mertes, John E.;
    • Wilemon, David L.;
    • Spencer, Ulric M.;
    • Jolson, Marvin A.
    Publication type:
    Abstract

  • 1. MACROMARKETING.

    Published in:
    1977
    By:
    • Schoell, William F.;
    • Gable, Myron;
    • Lamb, Charles;
    • Plether, Barbara A.;
    • Penn, Jr., William S.;
    • Kahler, Ruel;
    • Michman, R. D.;
    • Hindersman, Charles H.;
    • Dixon, Donald F.
    Publication type:
    Abstract

  • 4. MARKETING MIX.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Pletcher, Barbara A.;
    • Kahler, Ruel;
    • Jackson, Donald W.;
    • Penn, William S.;
    • Hendon, Donald W.;
    • Mazze, Edward M.;
    • Becker, Stephen S.;
    • Lamb, Charles;
    • Michman, R. D.;
    • Sturmer, Gerhard;
    • Jolson, Marvin A.;
    • Gable, Myron
    Publication type:
    Abstract

  • 3. MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Penn, William S.;
    • Gross, Walter;
    • Michman, R. D.;
    • Gable, Myron;
    • Pletcher, Barbara A.;
    • Kahler, Ruel;
    • Hendon, Donald W.;
    • LaPlaca, Peter J.;
    • Spencer, Ulric M.;
    • Kropfberger, Dietrick;
    • Jolson, Marvin A.;
    • Lamb, Charles;
    • Muhlbacher, Hans
    Publication type:
    Abstract

  • 1. MACROMARKETING.

    Published in:
    1976
    By:
    • Lamb, Charles;
    • Hendon, Donald W.;
    • Spencer, Ulric M.;
    • Muhlbacher, Hans;
    • Becker, Stephen S.;
    • Penn, William S.;
    • LaPlaca, Peter J.;
    • Pletcher, Barbara A.;
    • Adams, Kendall A.;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • Jackson, Donald W.;
    • Michman, R. D.;
    • Kahler, Ruel;
    • Kropfberger, Dietrich;
    • McLaughlin, Daniel J.;
    • Becherer, Richard C.;
    • Gross, Walter
    Publication type:
    Abstract

  • MARKETING MIX.

    Published in:
    1976
    By:
    • Gross, Walter;
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Fagen, C. L.;
    • Penn, William S.;
    • Jackson, Donald W.;
    • Hindersman, Charles H.;
    • King, Robert L.;
    • Muhlbacher, Hans;
    • Etzel, Michael J.;
    • Lanham, Ronald;
    • Grundy, Roy R.;
    • Kahler, Ruel;
    • Michman, R. D.;
    • Lowry, John R.;
    • Walker, Bruce J.;
    • Kirchner, D. F.;
    • Jolson, Marvin A.
    Publication type:
    Abstract

  • MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Michman, R. D.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Adams, Kendall A.;
    • Kaher, Ruel;
    • Penn, William S.;
    • Mazze, Edward M.;
    • LaPlaca, Peter J.;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Gable, Myron;
    • Muhlbacher, Hans;
    • Becherer, Richard C.
    Publication type:
    Abstract

  • MACROMARKETING.

    Published in:
    1976
    By:
    • Gross, Walter;
    • Michman, R. D.;
    • Lamb, Charles;
    • King, Robert L.;
    • Fagan, C. L.;
    • Hindersman, Charles H.;
    • Muhlbacher, Hans;
    • Jolson, Marvin A.;
    • Dixon, Donald F.;
    • Meissner, Frank;
    • Wise, Gordon L.;
    • Etzel, Michael J.;
    • Penn, William S.
    Publication type:
    Abstract

  • MARKETING HISTORY AND TRENDS.

    Published in:
    1976
    By:
    • Michman, R. D.;
    • King, Robert L.;
    • Kahler, Ruel;
    • Lamb, Charles
    Publication type:
    Abstract

  • MARKETING MIX.

    Published in:
    1976
    By:
    • King, Robert L.;
    • Kahler, Ruel;
    • Schoell, William F.;
    • Jackson, Donald W.;
    • Hindersman, Charles H.;
    • Lamb, Charles;
    • Dixon, Donald F.;
    • Etzel, Michael J.;
    • Michman, R. D.;
    • Jolson, M. A.;
    • Walker, Bruce J.;
    • Fagan, C. L.;
    • Lowry, John R.
    Publication type:
    Abstract

  • MARKETING POLICY DECISIONS.

    Published in:
    1976
    By:
    • Michman, R. D.;
    • King, Robert L.;
    • Walker, Bruce J.;
    • Jackson, Donald W.;
    • Etzel, Michael J.;
    • Lowry, John R.;
    • Gross, Walter;
    • Kahler, Ruel;
    • Spencer, Ulric M.;
    • Lamb, Charles
    Publication type:
    Abstract

  • MACROMARKETING.

    Published in:
    1976
    By:
    • Penn, William S.;
    • Schoell, William F.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Hindersman, Charles H.;
    • Jackson, Donald W.;
    • Michman, R. D.;
    • King, Robert L.;
    • McLaughlin, Daniel J.
    Publication type:
    Abstract

  • 17. RESEARCH AND FORECASTING.

    Published in:
    1975
    By:
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Walker, Bruce J.;
    • Kahler, Ruel;
    • Michman, R. D.;
    • Spencer, Ulric M.;
    • Penn, William S.
    Publication type:
    Abstract

  • 18. RETAILING.

    Published in:
    1975
    By:
    • LaPlaca, Peter J.;
    • Lamb, Charles;
    • Etzel, Michael J.;
    • Penn, William S.;
    • Walker, Bruce J.;
    • Fagan, C. L.;
    • Michman, R. D.
    Publication type:
    Abstract

  • 8. HISTORY AND TRENDS.

    Published in:
    1975
    By:
    • Michman, R. D.;
    • Penn, William S.
    Publication type:
    Abstract

  • 1. ADVERTISING AND PROMOTION.

    Published in:
    1975
    By:
    • King, Robert L.;
    • Michman, R. D.;
    • Kahler, Ruel;
    • Walker, Bruce J.;
    • Lamb, Charles;
    • Jolson, M. A.
    Publication type:
    Abstract

  • 1. ADVERTISING AND PROMOTION.

    Published in:
    1975
    By:
    • Penn Jr., William S.;
    • LaPlaca, Peter J.;
    • Schoell, William F.;
    • Lamb, Charles;
    • Michman, R. D.;
    • Jolson, M. A.;
    • Walker, Bruce J.;
    • Maruna, Tom
    Publication type:
    Abstract