Works matching IS 00222429 AND DT 1980 AND VI 44 AND IP 1

Results: 25
    1

    7.0 MARKETING EDUCATION.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 105
    By:
    • Gross, Walter;
    • Penn Jr., William S.
    Publication type:
    Article
    2

    6.0 MARKETING HISTORY AND THEORY.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 104
    By:
    • Kahler, Ruel;
    • Gross, Walter;
    • Freiden, Jon B.;
    • Norvell, Douglass G.;
    • Soldner, Helmut;
    • Spencer, Ulrich M.
    Publication type:
    Article
    3

    5.0 SPECIAL MARKETS.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 103
    By:
    • Gross, Walter;
    • Norvell, Douglass G.;
    • Pletcher, Barbara A.;
    • Soldner, Helmut;
    • Kahler, Ruel;
    • Penn Jr., William S.;
    • Hindersman, Charles H.
    Publication type:
    Article
    4
    5

    4.0 MARKETING MIX.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 100
    By:
    • Gross, Walter;
    • Kahler, Ruel;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • King, Robert L.;
    • Pletcher, Barbara A.;
    • Becherer, Richard C.;
    • Lammers, H. Bruce;
    • Dixon, Donald F.;
    • Schoell, William F.;
    • Rucks, Conway
    Publication type:
    Article
    6

    2.0 MARKETING INSTITUTIONS.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 98
    By:
    • Gross, Walter;
    • Pletcher, Barbara A.;
    • Jolson, Marvin A.;
    • Leonard, Myron
    Publication type:
    Article
    7

    1.0 MACROMARKETING.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 95
    By:
    • Gross, Walter;
    • Penn Jr., William S.;
    • Leonard, Myron;
    • Lammers, H. Bruce;
    • Soldner, Helmut;
    • Freiden, Jon B.;
    • Michman, R.D.;
    • Hindersman, Charles H.;
    • Pletcher, Barbara A.;
    • Spencer, Ulrich M.
    Publication type:
    Article
    8
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    3.0 MARKETING POLICY DECISIONS.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 98
    By:
    • Gross, Walter;
    • King, Robert L.;
    • Spencer, Ulrich M.;
    • Etzel, Michael J.;
    • Leonard, Myron;
    • Freiden, Jon B.;
    • Kahler, Ruel
    Publication type:
    Article
    11
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    19

    CHOICE CRITERIA REVISITED.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 55, doi. 10.1177/002224298004400107
    By:
    • Evans, Richard H.
    Publication type:
    Article
    20
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    24

    A STUDY OF MARKETING GENERALIZATIONS.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 1, p. 10, doi. 10.1177/002224298004400102
    By:
    • Leone, Robert P.;
    • Schultz, Randall L.
    Publication type:
    Article
    25