Works matching IS 00222429 AND DT 1980 AND VI 44 AND IP 2

Results: 21
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    5.0 SPECIAL MARKETS.

    Published in:
    1980
    By:
    • Gross, Walter;
    • Jackson Jr., Donald W.;
    • Meissner, Frank;
    • Krotoff, Hertha H.;
    • Penn Jr., William S.;
    • Culley, James D.;
    • Jolson, Marvin A.
    Publication type:
    Abstract
    4

    3.0 MARKETING POLICY DECISIONS.

    Published in:
    1980
    By:
    • Gross, Walter;
    • Etzel, Michael J.;
    • Barry, Thomas E.;
    • Jackson Jr., Donald W.;
    • Gable, Myron;
    • Penn Jr., William S.;
    • Schlissel, Martin R.;
    • Spencer, Ulrich M.;
    • Krotoff, Hertha H.;
    • Laric, Michael V.
    Publication type:
    Abstract
    5

    2.0 MARKETING INSTITUTION.

    Published in:
    1980
    By:
    • Gross, Walter;
    • Gable, Myron;
    • Laric, Michael V.;
    • Spencer, Ulrich M.
    Publication type:
    Abstract
    6

    1.0 MACROMARKETING.

    Published in:
    1980
    By:
    • Laric, Michael V.;
    • Penn Jr., William S.;
    • Leonard, Myron;
    • Barry, Thomas E.;
    • Hindersman, Charles H.;
    • Michman, Ronald D.
    Publication type:
    Abstract
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    4.0 MARKETING MIX.

    Published in:
    1980
    By:
    • Laric, Michael V.;
    • Gross, Walter;
    • Spencer, Ulrich M.;
    • King, Robert L.;
    • Michman, Ronald D.;
    • Barry, Thomas E.;
    • Leonard, Myron;
    • Jolson, Marvin A.;
    • Schlissel, Martin R.;
    • Culley, James D.
    Publication type:
    Abstract
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    PUFFERY AND MAGAZINE AD READERSHIP.

    Published in:
    Journal of Marketing, 1980, v. 44, n. 2, p. 78, doi. 10.1177/002224298004400209
    By:
    • Bergh, Bruce G. Vanden;
    • Reid, Leonard N.
    Publication type:
    Article
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