Works matching IS 00222429 AND DT 1980 AND VI 44 AND IP 4

Results: 29

7 MARKETING EDUCATION.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 120

By:

Gross, Walter;
Freiden, Jon B.;
Jackson Jr., Donald W.

Publication type:

Article

6. MARKETING HISTORY AND THEORY.

Published in:

1980

By:

Gross, Walter;
Jackson Jr., Donald W.

Publication type:

Abstract

5. SPECIAL MARKETS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 116

By:

Gross, Walter;
Norvell, Douglass W.

Publication type:

Article

4. MARKETING MIX.

Published in:

1980

By:

Gross, Walter;
Hindersman, Charles H.

Publication type:

Abstract

3. MARKETING POLICY DECISIONS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 110

By:

Gross, Walter;
Leonard, Myron;
Etzel, Michael J.

Publication type:

Article

2. Marketing Institutions.

Published in:

1980

By:

Gross, Walter;
Gable, Myron;
Freiden, Jon B.

Publication type:

Abstract

1. MACROMARKETING.

Published in:

1980

By:

Gross, Walter;
Freiden, Jon B.;
Norvell, Douglass G.

Publication type:

Abstract

6. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 95

By:

Hartman, George E.

Publication type:

Article

5. REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 93

By:

Cohen, Dorothy

Publication type:

Article

4. REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 93

By:

Knapp, Robert W.

Publication type:

Article

Some Major Contributions in Industrial Marketing: A Comparative Review.

Published in:

1980

By:

Myers, John;
Goodman, Charles S.

Publication type:

Book Review

2. REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 91

By:

Katz, Benjamin J.

Publication type:

Article

1. REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 90

By:

Griffiths, L.C.

Publication type:

Article

CAUSAL MODELS IN MARKETING.

Published in:

1980

By:

Phillips, Lynn W.;
Myers, John

Publication type:

Book Review

Proposals for Improving Academic Industrial Marketing Activities.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 100, doi. 10.1177/002224298004400416

By:

Gross, Irwin

Publication type:

Article

3. REGULATION OF PRICE DISCRIMINATION.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 92

By:

Tower, C. Burk

Publication type:

Article

The Marketing Fraternity's Shortfall.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 97, doi. 10.1177/002224298004400414

By:

Coulson, John;
Mauser, Ferdinand F.;
Holloway, Robert J.;
Lazer, William

Publication type:

Article

EARLY WARNING INDICATORS OF BUSINESS FAILURE.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 80, doi. 10.1177/002224298004400412

By:

Sharma, Subhash;
Mahajan, Vijay

Publication type:

Article

DEVELOPING INTERNATIONAL ADVERTISING STRATEGY.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 73, doi. 10.1177/002224298004400411

By:

Colvin, Michael;
Heeler, Roger;
Thorpe, Jim

Publication type:

Article

A RATING SCALE FOR MEASURING PRODUCT/SERVICE SATISFACTION.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 68, doi. 10.2307/1251232

By:

Westbrook, Robert A.

Publication type:

Article

SEGMENTATION STRATEGIES FOR NEW NATIONAL BRANDS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 59, doi. 10.1177/002224298004400409

By:

Blattberg, Robert C.;
Buesing, Thomas;
Sen, Subrata K.

Publication type:

Article

HISTORICAL RESEARCH IN MARKETING.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 52, doi. 10.1177/002224298004400408

By:

Savitt, Ronald

Publication type:

Article

QUALITY DISCOUNTS IN TODAY'S MARKETS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 44, doi. 10.1177/002224298004400407

By:

Rao, Ashok

Publication type:

Article

AMERICAN BRIBERY LEGISLATION: AN OBSTACLE TO INTERNATIONAL MARKETING.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 38, doi. 10.1177/002224298004400406

By:

Kaikati, Jack G.;
Label, Wayne A.

Publication type:

Article

INFORMATION CONTENT IN U.S. AND AUSTRALIAN TELEVISION ADVERTISING.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 34, doi. 10.1177/002224298004400405

By:

Dowling, Grahame R.

Publication type:

Article

THE MARKETING OF SOCIAL CAUSES: THE FIRST 10 YEARS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 24, doi. 10.1177/002224298004400404

By:

Fox, Karen F. A.;
Kotler, Philip

Publication type:

Article

SIGNALS OF VULNERABILITY IN AGENCY-CLIENT RELATIONS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 18, doi. 10.1177/002224298004400403

By:

Doyle, Peter;
Corstjens, Marcel;
Michell, Paul

Publication type:

Article

THE IMPACT OF INFLATION ACCOUNTING ON MARKETING DECISIONS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 9, doi. 10.1177/002224298004400402

By:

Webster Jr., Frederick E.;
Largay III, James A.;
Stickney, Clyde P.

Publication type:

Article

Industrial Marketing--The Sleeping Giant.

Published in:

1980

By:

Webster, Fred;
Wind, Jerry

Publication type:

Editorial