MARKETING CREDIT CARDS TO COLLEGE STUDENTS: WILL LEGISLATION PROTECT THEM FROM EXCESSIVE DEBT?
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 112
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2007 AND VI 17 AND IP 1
Results: 15
1
2
MARKETING OF PROFESSIONAL PROJECT SERVICES: AN EXPLORATORY STUDY OF THE ROLE OF OPERANT RESOURCES IN THE CONTEXT OF ARCHITECTURAL FIRMS.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 95
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- Publication type:
- Article
3
WORK-FAMILY ROLE STRAIN OF SINGLE PARENTS: THE EFFECTS OF ROLE CONFLICT AND ROLE AMBIGUITY.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 82
- By:
- Publication type:
- Article
4
APPLYING AN ADVERTISING CREATIVITY MODEL TO THE NFL'S BLACK QUARTERBACKS AND POSTMODERN SPORT MARKETING PRACTICES.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 65
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- Publication type:
- Article
5
HOW DO THE ATTITUDES OF STUDENTS COMPARE WITH THE ATTITUDES OF SALESPEOPLE? A COMPARISON OF PERCEPTIONS OF BUSINESS, CONSUMER AND EMPLOYER ETHICS.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 51
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- Publication type:
- Article
6
SEGMENTING MARKETS BASED ON SPORTS ORIENTATION: AN INVESTIGATION OF GENDER, RACE AND BEHAVIORAL INTENTIONS.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 39
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- Publication type:
- Article
7
ARTIFICIAL NEURAL NETWORKS: AN INTRODUCTION AND APPLICATION IN A CONSUMER BEHAVIOR SETTING.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 27
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- Publication type:
- Article
8
THE IMPACT OF CULTURE ON THE GENERATION OF TRUST IN GLOBAL SUPPLY CHAIN RELATIONSHIPS.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 15
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- Publication type:
- Article
9
DEVELOPING PRODUCTS WITH SOUL: THE MARKETING STRATEGY OF CHANEL IN JAPAN.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 198
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- Publication type:
- Article
10
APPLYING RELATIONSHIP MARKETING PRINCIPLES IN THE UNIVERSITY SETTING: AN ADAPTATION OF THE EXCHANGE RELATIONSHIP TYPOLOGY.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 184
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- Publication type:
- Article
11
WHAT FIRMS LEARN DEPENDS ON WHAT FIRMS KNOW: THE IMPLICATIONS OF PRIOR KNOWLEDGE FOR MARKET ORIENTATION.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 171
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- Publication type:
- Article
12
STRATEGIC GROUPS IN RETAILING BASED ON PORTER'S GENERIC MARKET BASED STRATEGIES.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 151
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- Publication type:
- Article
13
MARKETING IMAGES AND CONSUMERS' EXPERIENCES IN SELLING ENVIRONMENTS.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 136
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- Publication type:
- Article
14
FOOD MARKETING PRACTICES AND ANTI-OBESITY POLICY: IMPACT ON SHAREHOLDER WEALTH.
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 123
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- Publication type:
- Article
15
INDUCING SALESPEOPLE TO SELL PROPRIETARY PRODUCTS: DO TRANSACTION COST FACTORS HINDER? DO RELATIONAL FACTORS HELP?
- Published in:
- Marketing Management Journal, 2007, v. 17, n. 1, p. 1
- By:
- Publication type:
- Article