Works matching IS 00222429 AND DT 1961 AND VI 25 AND IP 5

Results: 51
    1

    22. THEORIES IN MARKETING.

    Published in:
    1961
    By:
    • Fisk, George;
    • Hollander, Stanley C.;
    • Lazer, William;
    • Luck, D. J.
    Publication type:
    Abstract
    2
    3

    19. RETAILING.

    Published in:
    1961
    By:
    • Wright, John S.;
    • Smith, G. C.;
    • Lazer, William;
    • Regan, William J.;
    • Mertes, John E.
    Publication type:
    Abstract
    4

    18. RESEARCH AND RESEARCH TECHNIQUES.

    Published in:
    1961
    By:
    • Fisk, George;
    • Smolan, Marvin;
    • Hindersman, Charles H.;
    • Lazer, William;
    • Penn, Jr., William S.;
    • Smith, G. C.;
    • Rathmell, John M.;
    • Hollander, Stanley C.;
    • Meissner, Frank
    Publication type:
    Abstract
    5
    6

    16. MERCHANDISING.

    Published in:
    1961
    By:
    • Hindersman, Charles H.;
    • Wright, John S.;
    • Mertes, John E.
    Publication type:
    Abstract
    7
    8

    14. MARKETING MANAGEMENT.

    Published in:
    1961
    By:
    • Lazer, William;
    • Mertes, John E.;
    • Hollander, Stanley C.;
    • Rathmell, John M.;
    • Goldstucker, Jac L.;
    • Hindersman, Charles H.;
    • Smith, G. C.;
    • Regan, William J.
    Publication type:
    Abstract
    9
    10

    3. AREA ANALYSIS.

    Published in:
    1961
    By:
    • Fisk, George;
    • Enfeur, Paul;
    • Regan, William J.;
    • Meissner, Frank
    Publication type:
    Abstract
    11

    1. ADVERTISING AND SALES PROMOTION.

    Published in:
    1961
    By:
    • Smolan, Marvin;
    • Hollander, Stanley C.;
    • Lazer, William;
    • Mertes, John E.;
    • Meissner, Frank;
    • Regan, William J.
    Publication type:
    Abstract
    12
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    10. FOREIGN MARKETING.

    Published in:
    1961
    By:
    • Hollander, Stanley C.;
    • Lazer, William;
    • Wright, John S,;
    • Enfeur, Paul;
    • Mertes, John E.
    Publication type:
    Abstract
    17

    9. FORECASTING.

    Published in:
    1961
    By:
    • Wright, John S.
    Publication type:
    Abstract
    18
    19

    6. COSTS AND EFFICIENCY.

    Published in:
    1961
    By:
    • Regan, William J.;
    • Hollander, Stanley C.;
    • Fisk, George
    Publication type:
    Abstract
    20

    5. CONSUMER ANALYSIS.

    Published in:
    1961
    By:
    • Fisk, George;
    • Shaw, Steven J.;
    • Hollander, Stanley C.
    Publication type:
    Abstract
    21
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    32

    SALESMANSHIP.

    Published in:
    1961
    By:
    • Cooke, William C.;
    • Payne, Stanley L.
    Publication type:
    Book Review
    33

    A FOOT IN THE DOOR.

    Published in:
    1961
    By:
    • McPherson, Charles C.;
    • Payne, Stanley L.
    Publication type:
    Book Review
    34
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    39

    Price Cutting and Monopoly Power.

    Published in:
    Journal of Marketing, 1961, v. 25, n. 5, p. 44, doi. 10.1177/002224296102500508
    By:
    • Brooks Jr., Robert C.
    Publication type:
    Article
    40
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    Five Fallacies About Women.

    Published in:
    Journal of Marketing, 1961, v. 25, n. 5, p. 50, doi. 10.2307/1248961
    By:
    • Stearns, Betty Jane
    Publication type:
    Article
    44
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    The Role of the Rack Jobber.

    Published in:
    Journal of Marketing, 1961, v. 25, n. 5, p. 15, doi. 10.2307/1248955
    By:
    • Sheeran, James J.
    Publication type:
    Article
    50