A Reply to "A Cautionary Note on 'Difference in Attribute Importance for Different Industrial Products'"
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 80, doi. 10.2307/1250809
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 1975 AND VI 39 AND IP 1
Results: 39
1
2
JM Introduces New Section.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 1, doi. 10.1177/002224297503900101
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- Publication type:
- Article
3
VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 103
- Publication type:
- Article
4
V. REGULATION OF UNFAIR COMPETITION.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 100
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- Article
5
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 99
- Publication type:
- Article
6
III. REGULATION OF PRICE COMPETITION.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 97
- Publication type:
- Article
7
II. REGULATION OF PRODUCT CHARACTERISTICS.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 96
- Publication type:
- Article
8
MARKET SEGMENTATION.
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- 1975
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- Publication type:
- Book Review
9
CANADIAN MARKETING: PROBLEMS AND PROSPECTS.
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- 1975
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- Publication type:
- Book Review
10
MARKETING TO GOVERNMENTS.
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- 1975
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- Publication type:
- Book Review
11
MARKETING STRATEGY AND STRUCTURE.
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- 1975
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- Publication type:
- Book Review
12
MARKETING TO THE NEW SOCIETY.
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- 1975
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- Publication type:
- Book Review
13
MARKETING FUNDAMENTALS: TEXT AND CASES.
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- 1975
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- Publication type:
- Book Review
14
CONSUMER BEHAVIOR: THEORY AND PRACTICE.
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- 1975
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- Publication type:
- Book Review
15
INTRODUCTORY ECONOMETRICS.
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- 1975
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- Publication type:
- Book Review
16
THE AMERICANS: THE DEMOCRATIC EXPERIENCE.
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- 1975
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- Publication type:
- Book Review
17
MARKETING ABSTRACTS.
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- 1975
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- Publication type:
- Abstract
18
I. REGULATION OF MONOPOLISTIC METHODS.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 93
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- Publication type:
- Article
19
Toynbee's View of the Multinationals...
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 92
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- Publication type:
- Article
20
The Purchase Intention Question in New Product Development: A Field Test.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 90, doi. 10.1177/002224297503900119
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- Publication type:
- Article
21
Diagnosis--The Handmaiden of Prediction.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 87, doi. 10.1177/002224297503900118
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- Publication type:
- Article
22
Copy Testing in a Competitive Environment.
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- Journal of Marketing, 1975, v. 39, n. 1, p. 84, doi. 10.1177/002224297503900117
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- Publication type:
- Article
23
Camouflage Can Be Made to Do Double Work.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 81, doi. 10.1177/002224297503900116
- By:
- Publication type:
- Article
24
A Cautionary Note on "Difference in Attribute Importance for Different Industrial Products"
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 80, doi. 10.2307/1250808
- By:
- Publication type:
- Article
25
The Underestimated Potential of the Canned Sales Presentation.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 75, doi. 10.2307/1250807
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- Publication type:
- Article
26
Role Clarity and the Salesman.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 71, doi. 10.2307/1250806
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- Publication type:
- Article
27
Discovering New Product Opportunities with Problem Inventory Analysis.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 67, doi. 10.2307/1250805
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- Publication type:
- Article
28
Marketing Strategy Under Conditions of Economic Scarcity.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 63, doi. 10.2307/1250804
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- Publication type:
- Article
29
The Role of Trading-up in the Development of the Retailing System.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 54, doi. 10.2307/1250803
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- Publication type:
- Article
30
Basic Cause of Inflation Lies Outside the Economic System...
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- 1975
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- Publication type:
- Excerpt
31
Identifying Buyers of a Major Automotive Innovation.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 47, doi. 10.2307/1250802
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- Publication type:
- Article
32
Deception in Advertising: A Conceptual Approach.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 40, doi. 10.2307/1250801
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- Publication type:
- Article
33
Ultimate vs. Intermediate Goals, an Example of Population.
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- 1975
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- Publication type:
- Excerpt
34
The Marketing Researcher as a Decision Maker: Myth or Reality?
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 2, doi. 10.2307/1250796
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- Publication type:
- Article
35
Suburbs, Our New Industrial Centers...
- Published in:
- 1975
- By:
- Publication type:
- Excerpt
36
Marketing Applications of MDS: Assessment and Outlook.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 24, doi. 10.2307/1250799
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- Publication type:
- Article
37
NEWPROD: The Design and Implementation of a New Product Model.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 16, doi. 10.2307/1250798
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- Publication type:
- Article
38
Four Subtle Sins in Marketing Research.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 8, doi. 10.2307/1250797
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- Publication type:
- Article
39
Organizational Determinants of the Industrial Salesman's Role Conflict and Ambiguity.
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 32, doi. 10.1177/002224297503900106
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- Publication type:
- Article