Works matching IS 00222429 AND DT 1970 AND VI 34 AND IP 4

Results: 33

Other Dimensions Involved in Shopping Center Preference.

Published in:: Journal of Marketing, 1970, v. 34, n. 4, p. 12, doi. 10.2307/1250706
Publication type:: Article

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 86

By:

Werner, Ray O.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 84

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 83

By:

Werner, Ray O.;
Howard, Marshall C.

Publication type:

Article

REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 82

By:

Werner, Ray O.;
Griffiths, L.C.;
Howard, Marshall C.

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 80

By:

Werner, Ray O.;
Duggan, Michael

Publication type:

Article

INDUSTRIAL MARKETING: AN ANALYTICAL APPROACH TO PLANNING AND EXECUTION (Book Review).

Published in:

1970

By:

Adams, Kendall A.;
Gordon, Guy G.

Publication type:

Book Review

SELLING INDUSTRIAL PRODUCTS (Book Review).

Published in:

1970

By:

Smith, Ivan C.;
Gordon, Guy G.

Publication type:

Book Review

INDUSTRIAL MARKETING MANAGEMENT AND CONTROLS (Book Review).

Published in:

1970

By:

Adler, William A.;
Gordon, Guy G.

Publication type:

Book Review

HOW MUCH TO SPEND FOR ADVERTISING (Book Review).

Published in:

1970

By:

Miracle, Gordon E.;
Gordon, Guy G.

Publication type:

Book Review

MARKETING: THE USES OF ADVERTISING (Book Review).

Published in:

1970

By:

Zabriskie, Noel B.;
Gordon, Guy G.

Publication type:

Book Review

THE GHETTO MARKETPLACE (Book Review).

Published in:

1970

By:

Little, Robert W.;
Gordon, Guy G.

Publication type:

Book Review

RESEARCH TECHNIQUES FOR RETAILERS (Book Review).

Published in:

1970

By:

Rachman, David;
Gordon, Guy G.

Publication type:

Book Review

THE MANAGEMENT OF MARKETING RESEARCH (Book Review).

Published in:

1970

By:

Paranka, Stephen;
Gordon, Guy G.

Publication type:

Book Review

BUSINESS ECONOMICS (Book Review).

Published in:

1970

By:

Brooks Jr., Robert C.;
Gordon, Guy G.

Publication type:

Book Review

CONSUMER BEHAVIOR AND MARKETING MANAGEMENT (Book Review).

Published in:

1970

By:

Abercrombie, C. L.;
Gordon, Guy G.

Publication type:

Book Review

ESSENTIALS OF MARKETING MANAGEMENT (Book Review).

Published in:

1970

By:

Gordon, Guy G.;
Walters, C. Glenn

Publication type:

Book Review

MULTINATIONAL BUSINESS MANAGEMENT (Book Review).

Published in:

1970

By:

Truitt, J. Frederick;
Gordon, Guy G.

Publication type:

Book Review

SCIENCE IN MARKETING MANAGEMENT (Book Review).

Published in:

1970

By:

Gordon, Guy G.;
Shaw, Steven J.

Publication type:

Book Review

MARKETING ABSTRACTS.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 88, doi. 10.2307/1250719

By:

Penn, William S.;
Bearchel Jr., Charles A.;
Schendel, D. E.;
Gross, Walter;
Vandervoort, Stephanie;
Babione, F. A.;
Darden, William R.;
Disch, Wolfgang K. A.;
Dixon, Donald F.;
Eakin, Carl;
Emory, William;
Fox, Harold W.;
Goldstucker, Jac L.;
Gourley, David R.;
Halper, Donald G.;
Hasty, Ronald W.;
Hicks, Wyman;
Hindersman, Charles H.;
Kahler, Ruel;
King, Robert L.

Publication type:

Article

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 77

By:

Werner, Ray O.;
Bechtol, Paul T.;
Love II, David M.

Publication type:

Article

Toward a Normative Science in Marketing.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 73, doi. 10.2307/1250717

By:

Robin, Donald P.

Publication type:

Article

A Black Perspective on 'Black Business Development'

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 72, doi. 10.2307/1250716

By:

Spratlen, Thaddeus H.

Publication type:

Article

MARKETING NOTES AND COMMUNICATIONS.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 68, doi. 10.1177/002224297003400412

By:

Lambert, Zarrel V.

Publication type:

Article

LEADERS IN MARKETING.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 66

By:

Weigand, Robert E.;
Wright, John S.

Publication type:

Article

Consumerism--An Interpretation.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 61, doi. 10.2307/1250713

By:

Buskirk, Richard H.;
Rothe, James T.

Publication type:

Article

Consumerism: Its Goals, Organizations and Future.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 55, doi. 10.2307/1250712

By:

Herrmann, Robert O.

Publication type:

Article

Reciprocity: Retrospect and Prospect.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 47, doi. 10.2307/1250711

By:

Moyer, Reed

Publication type:

Article

Toward the Analysis of Conflict in Distribution Channels: A Descriptive Model.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 40, doi. 10.2307/1250710

By:

Rosenberg, Larry J.;
Stern, Louis W.

Publication type:

Article

Determining Optimum Price Promotion Quantities.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 31, doi. 10.2307/1250709

By:

Goodman, David A.;
Moody, Kavin W.

Publication type:

Article

Who Makes Marketing Decisions in the Multinational Firm?

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 25, doi. 10.2307/1250708

By:

Aylmer, R. J.

Publication type:

Article

Brand Assortment and Consumer Brand Choice.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 18, doi. 10.2307/1250707

By:

Seggev, Eli

Publication type:

Article

Advertising and the Black Community.

Published in:

Journal of Marketing, 1970, v. 34, n. 4, p. 3, doi. 10.2307/1250705

By:

Cohen, Dorothy

Publication type:

Article