PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 77
- By:
- Publication type:
- Article
Works matching IS 00222429 AND DT 1972 AND VI 36 AND IP 2
Results: 31
1
2
REGULATION OF CHANNELS OF DISTRIBUTION.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 72
- By:
- Publication type:
- Article
3
REGULATION OF UNFAIR COMPETITION.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 74
- By:
- Publication type:
- Article
4
REGULATION OF PRICE COMPETITION.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 71
- By:
- Publication type:
- Article
5
REGULATION OF PRODUCT CHARACTERISTICS.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 70
- By:
- Publication type:
- Article
6
THE MANAGEMENT OF ADVERTISING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
7
PROMOTIONAL STRATEGY.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
8
ADVERTISING: MASS COMMUNICATION IN MARKETING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
9
ADVANCED TECHNIQUES FOR STRATEGIC PLANNING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
10
SCIENTIFIC MARKETING RESEARCH.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
11
MARKETING RESEARCH IN THE DEVELOPING COUNTRIES: A HANDBOOK.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
12
STRATEGY PROBLEMS OF MASS RETAILERS AND WHOLESALERS.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
13
ADVERTISING THEORY AND PRACTICE.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
14
FRANCHISE OPERATIONS AND ANTITRUST.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
15
INTERNATIONAL MARKETING.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
16
Do We Really Know the Effects of Using "Fear" Appeals?
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 55, doi. 10.2307/1250978
- By:
- Publication type:
- Article
17
Integrating Consumer and In-store Research to Evaluate Sales Results.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 40, doi. 10.2307/1250976
- By:
- Publication type:
- Article
18
A Generic Concept of Marketing.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 46, doi. 10.2307/1250977
- By:
- Publication type:
- Article
19
The Influence of Package Copy Claims on Consumer Product Evaluations.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 34, doi. 10.2307/1250975
- By:
- Publication type:
- Article
20
MARKETING CHANNELS: A SYSTEMS VIEWPOINT.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
21
MARKETING MANAGEMENT: A SYSTEMS PERSPECTIVE.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
22
SOCIAL ISSUES OF MARKETING IN THE AMERICAN ECONOMY.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
23
MARKETING ABSTRACTS.
- Published in:
- 1972
- By:
- Publication type:
- Abstract
24
LEGAL DEVELOPMENTS IN MARKETING.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 67, doi. 10.2307/1250982
- By:
- Publication type:
- Article
25
LEADERS IN MARKETING: Thomas A. Staudt.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 65, doi. 10.2307/1250981
- By:
- Publication type:
- Article
26
Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 61, doi. 10.2307/1250980
- By:
- Publication type:
- Article
27
Retailers' Reactions to Interest Limitation Laws–Additional Evidence.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 58, doi. 10.2307/1250979
- By:
- Publication type:
- Article
28
An Attitudinal Framework for Advertising Strategy.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 27, doi. 10.1177/002224297203600206
- By:
- Publication type:
- Article
29
A General Model for Understanding Organizational Buying Behavior.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 12, doi. 10.2307/1250972
- By:
- Publication type:
- Article
30
The Russian Decision Process Governing Trade.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 3, doi. 10.2307/1250971
- By:
- Publication type:
- Article
31
Improving Product Abandonment Decisions.
- Published in:
- Journal of Marketing, 1972, v. 36, n. 2, p. 20, doi. 10.2307/1250973
- By:
- Publication type:
- Article