Works matching IS 00222429 AND DT 1986 AND VI 50 AND IP 1
1
- Journal of Marketing, 1986, v. 50, n. 1, p. 106
- Article
2
- Journal of Marketing, 1986, v. 50, n. 1, p. 104
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1986, v. 50, n. 1, p. 103
- Werner, Ray O.;
- Reid, Brad
- Article
4
- Journal of Marketing, 1986, v. 50, n. 1, p. 101
- Werner, Ray O.;
- Reid, Brad
- Article
5
- Journal of Marketing, 1986, v. 50, n. 1, p. 100
- Werner, Ray O.;
- Nicholas, Nick L.
- Article
6
- 1986
- Zaltman, Gerald;
- Lusch, Robert F.
- Book Review
7
- 1986
- Self, Donald R.;
- Lusch, Robert F.
- Book Review
8
- 1986
- Ezell, Hazel E.;
- Lusch, Robert F.
- Book Review
9
- 1986
- Lusch, Robert F.;
- Cravens, David W.
- Book Review
11
- Journal of Marketing, 1986, v. 50, n. 1, p. 98
- Werner, Ray O.;
- Griffiths, L. C.
- Article
12
- Journal of Marketing, 1986, v. 50, n. 1, p. 87, doi. 10.1177/002224298605000108
- Schurr, Paul H.;
- Calder, Bobby J.
- Article
13
- Journal of Marketing, 1986, v. 50, n. 1, p. 75, doi. 10.1177/002224298605000107
- Teas, R. Kenneth;
- McElroy, James C.
- Article
14
- Journal of Marketing, 1986, v. 50, n. 1, p. 61, doi. 10.1177/002224298605000106
- Article
15
- Journal of Marketing, 1986, v. 50, n. 1, p. 52, doi. 10.1177/002224298605000105
- Sewall, Murphy A.;
- Sarel, Dan
- Article
16
- Journal of Marketing, 1986, v. 50, n. 1, p. 40, doi. 10.1177/002224298605000104
- Hutt, Michael D.;
- Mokwa, Michael P.;
- Shapiro, Stanley J.
- Article
17
- Journal of Marketing, 1986, v. 50, n. 1, p. 28, doi. 10.1177/002224298605000103
- Article
18
- Journal of Marketing, 1986, v. 50, n. 1, p. 18, doi. 10.1177/002224298605000102
- Lesser, Jack A.;
- Hughes, Marie Adele
- Article
19
- Journal of Marketing, 1986, v. 50, n. 1, p. 7, doi. 10.1177/002224298605000101
- Varadarajan, P. Rajan;
- Rajaratnam, Daniel
- Article