Works matching IS 00222429 AND DT 1989 AND VI 53 AND IP 1
1
- Journal of Marketing, 1989, v. 53, n. 1, p. 103
- Article
2
- Journal of Marketing, 1989, v. 53, n. 1, p. 102
- Werner, Ray O.;
- Axe, Franklin J.
- Article
3
- Journal of Marketing, 1989, v. 53, n. 1, p. 100
- Werner, Ray O.;
- Cohen, Dorothy
- Article
4
- Journal of Marketing, 1989, v. 53, n. 1, p. 100
- Werner, Ray O.;
- Reid, Brad
- Article
5
- Journal of Marketing, 1989, v. 53, n. 1, p. 98
- Werner, Ray O.;
- Tower, C. Burk
- Article
6
- Journal of Marketing, 1989, v. 53, n. 1, p. 97
- Werner, Ray O.;
- Nicholas, Nick L.
- Article
7
- 1989
- Jaworski, Bernard J.;
- Elder, Tait
- Book Review
8
- 1989
- Jaworski, Bernard J.;
- Preston, Ivan l.
- Book Review
9
- 1989
- Jaworski, Bernard J.;
- Kassarjian, Harold H.
- Book Review
10
- 1989
- Jaworski, Bernard J.;
- Mauser, Gary A.
- Book Review
12
- Journal of Marketing, 1989, v. 53, n. 1, p. 95
- Werner, Ray O.;
- Griffiths, L. C.
- Article
13
- Journal of Marketing, 1989, v. 53, n. 1, p. 89, doi. 10.1177/002224298905300108
- Weinberger, Marc G.;
- Spotts, Harlan E.
- Article
14
- Journal of Marketing, 1989, v. 53, n. 1, p. 80, doi. 10.1177/002224298905300107
- Rao, Vithala R.;
- McLaughlin, Edward W.
- Article
15
- Journal of Marketing, 1989, v. 53, n. 1, p. 70, doi. 10.1177/002224298905300106
- Article
16
- Journal of Marketing, 1989, v. 53, n. 1, p. 50, doi. 10.1177/002224298905300105
- Frazier, Gary L.;
- Gill, James D.;
- Kale, Sudhir H.
- Article
17
- Journal of Marketing, 1989, v. 53, n. 1, p. 35, doi. 10.1177/002224298905300104
- Gatignon, Hubert;
- Robertson, Thomas S.
- Article
18
- Journal of Marketing, 1989, v. 53, n. 1, p. 16, doi. 10.1177/002224298905300103
- Leigh, Thomas W.;
- McGraw, Patrick F.
- Article
19
- Journal of Marketing, 1989, v. 53, n. 1, p. 3, doi. 10.1177/002224298905300102
- Deshpande, Rohit;
- Webster Jr., Frederick E.
- Article