Works matching IS 00222429 AND DT 1989 AND VI 53 AND IP 4
1
- Journal of Marketing, 1989, v. 53, n. 4, p. 92
- Article
2
- Journal of Marketing, 1989, v. 53, n. 4, p. 92
- Werner, Ray O.;
- Axe, Franklin J.
- Article
3
- Journal of Marketing, 1989, v. 53, n. 4, p. 91
- Werner, Ray O.;
- Cohen, Dorothy
- Article
4
- Journal of Marketing, 1989, v. 53, n. 4, p. 91
- Reid, Brad;
- Werner, Ray O.
- Article
5
- Journal of Marketing, 1989, v. 53, n. 4, p. 89
- Werner, Ray O.;
- Tower, C. Burk;
- Reid, Brad
- Article
6
- Journal of Marketing, 1989, v. 53, n. 4, p. 88
- Werner, Ray O.;
- Nicholas, Nick L.
- Article
7
- 1989
- Jaworski, Bernard J.;
- Savitt, Ronald
- Book Review
8
- 1989
- Jaworski, Bernard J.;
- Roberts, Mary Lou
- Book Review
9
- 1989
- Jaworski, Bernard J.;
- Witkowski, Terrence H.
- Book Review
10
- 1989
- Jaworski, Bernard J.;
- Lantos, Geoffrey P.
- Book Review
11
- 1989
- Jaworski, Bernard J.;
- Johnston, Wesley J.
- Book Review
13
- Journal of Marketing, 1989, v. 53, n. 4, p. 84
- Werner, Ray O.;
- Griffiths, L. C.;
- Kirk-Duggan, Michael A.
- Article
14
- Journal of Marketing, 1989, v. 53, n. 4, p. 76, doi. 10.1177/002224298905300406
- Gross, Barbara L.;
- Sheth, Jagdish N.
- Article
15
- Journal of Marketing, 1989, v. 53, n. 4, p. 63, doi. 10.1177/002224298905300405
- Article
16
- Journal of Marketing, 1989, v. 53, n. 4, p. 51, doi. 10.1177/002224298905300404
- Ronchetto Jr., John A.;
- Hutt, Michael D.;
- Reingen, Peter H.
- Article
17
- Journal of Marketing, 1989, v. 53, n. 4, p. 40, doi. 10.1177/002224298905300403
- Article
18
- Journal of Marketing, 1989, v. 53, n. 4, p. 24, doi. 10.1177/002224298905300402
- Rangaswamy, Arvind;
- Eliashberg, Jehoshua;
- Burke, Raymond R.;
- Wind, Jerry
- Article
19
- Journal of Marketing, 1989, v. 53, n. 4, p. 1, doi. 10.2307/1251376
- Maclnnis, Deborah J.;
- Jaworski, Bernard J.
- Article