Works matching IS 00222429 AND DT 1987 AND VI 51 AND IP 3

Results: 18

7.0 UNITED STATES SUPREME COURT DISPOSITION OF APPEALS.

Published in:: Journal of Marketing, 1987, v. 51, n. 3, p. 123
Publication type:: Article

6.0 PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 121

By:

Werner, Ray O.;
Axe, Franklin J.

Publication type:

Article

5.0 REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 120

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

4.0 REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 118

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

3.0 REGULATION OF PRICE COMPETITION.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 117

By:

Werner, Ray O.;
Tower, C. Burk;
Reid, Brad

Publication type:

Article

2.0 REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 116

By:

Werner, Ray O.;
Nicholas, Nick L.

Publication type:

Article

Consumer Behavior.

Published in:

1987

By:

Lusch, Robert F.;
Muncy, James A.

Publication type:

Book Review

Effective Television Advertising: A Study of 1000 Commercials.

Published in:

1987

By:

Lusch, Robert F.;
Bush, Alan J.

Publication type:

Book Review

Marketing Government and Social Services.

Published in:

1987

By:

Lusch, Robert F.;
Murphy, Patrick E.

Publication type:

Book Review

An Empirical Study of Salesforce Turnover.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 34, doi. 10.2307/1251646

By:

Lucas Jr., George H.;
Parasuraman, A.;
Davis, Robert A.;
Enis, Ben M.

Publication type:

Article

1.0 REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 111

By:

Werner, Ray O.;
Griffiths, L. C.;
KirkDuggan, Michael A.

Publication type:

Article

Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 95, doi. 10.2307/1251650

By:

Holbrook, Morris B.

Publication type:

Article

Assessing Trade Show Functions and Performance: An Exploratory Study.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 87, doi. 10.2307/1251649

By:

Kerin, Roger A.;
Cron, William L.

Publication type:

Article

Industrial Purchasing: An Empirical Exploration of the Buyclass Framework.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 71, doi. 10.2307/1251648

By:

Anderson, Erin;
Chu, Wujin;
Weitz, Barton

Publication type:

Article

Price Quantity Discounts: Some Implications for Buyers and Sellers.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 60, doi. 10.2307/1251647

By:

Wilcox, James B.;
Howell, Roy D.;
Kuzdrall, Paul;
Britney, Robert

Publication type:

Article

On the Value of Reflections on the Values in "The Distorted Mirror"

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 104, doi. 10.2307/1251651

By:

Pollay, Richard W.

Publication type:

Article

Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 15, doi. 10.2307/1251645

By:

Walker Jr., Orville C.;
Ruekert, Robert W.

Publication type:

Article

Marketing and Technology: A Strategic Coalignment.

Published in:

Journal of Marketing, 1987, v. 51, n. 3, p. 1, doi. 10.2307/1251644

By:

Capon, Noel;
Glazer, Rashi

Publication type:

Article