Works matching IS 00222429 AND DT 1987 AND VI 51 AND IP 2
1
- Journal of Marketing, 1987, v. 51, n. 2, p. 119
- Werner, Ray O.;
- Axe, Franklin J.
- Article
2
- Journal of Marketing, 1987, v. 51, n. 2, p. 117
- Werner, Ray O.;
- Cohen, Dorothy
- Article
3
- Journal of Marketing, 1987, v. 51, n. 2, p. 115
- Werner, Ray O.;
- Reid, Brad
- Article
4
- Journal of Marketing, 1987, v. 51, n. 2, p. 115
- Werner, Ray O.;
- Tower, C. Burk
- Article
5
- Journal of Marketing, 1987, v. 51, n. 2, p. 113
- Werner, Ray O.;
- Nicholas, Nick L.
- Article
6
- 1987
- Lusch, Robert F.;
- Mokwa, Michael P.
- Book Review
7
- 1987
- Lusch, Robert F.;
- Akhter, Humayun
- Book Review
8
- 1987
- Lusch, Robert F.;
- Bucklin, Louis P.
- Book Review
10
- Journal of Marketing, 1987, v. 51, n. 2, p. 112
- Werner, Ray O.;
- Griffiths, L. C.
- Article
11
- Journal of Marketing, 1987, v. 51, n. 2, p. 97, doi. 10.2307/1251132
- Spiggle, Susan;
- Sewall, Murphy A.
- Article
12
- Journal of Marketing, 1987, v. 51, n. 2, p. 86, doi. 10.2307/1251131
- Surprenant, Carol F.;
- Solomon, Michael R.
- Article
13
- Journal of Marketing, 1987, v. 51, n. 2, p. 74, doi. 10.2307/1251130
- Article
14
- Journal of Marketing, 1987, v. 51, n. 2, p. 58, doi. 10.2307/1251129
- Evans, Kenneth R.;
- Beltramini, Richard F.
- Article
15
- Journal of Marketing, 1987, v. 51, n. 2, p. 46, doi. 10.2307/1251128
- Article
16
- Journal of Marketing, 1987, v. 51, n. 2, p. 28, doi. 10.2307/1251127
- Michaels, Ronald E.;
- Day, Ralph L.;
- Joachimsthaler, Erich A.
- Article
17
- Journal of Marketing, 1987, v. 51, n. 2, p. 1, doi. 10.2307/1251125
- Dickson, Peter R.;
- Ginter, James L.
- Article
18
- Journal of Marketing, 1987, v. 51, n. 2, p. 11, doi. 10.2307/1251126
- Dwyer, F. Robert;
- Schurr, Paul H.;
- Oh, Sejo
- Article