Works matching IS 00222429 AND DT 1991 AND VI 55 AND IP 2

Results: 13

Product Quality: An Investigation Into the Concept and How It Is Perceived by Consumers.

Published in:

1991

By:

Jaworski, Bernard J.;
Sujan, Harish

Publication type:

Book Review

Marketing Strategies for the New Europe: A North American Perspective on 1992.

Published in:

1991

By:

Jaworski, Bernard J.;
Roth, Martin S.

Publication type:

Book Review

Contemporary Perspectives on Strategic Market Planning.

Published in:

1991

By:

Jaworski, Bernard J.;
Cespedes, Frank V.

Publication type:

Book Review

REGULATION OF MONOPOLISTIC METHODS.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 55

By:

Werner, Ray O.;
Griffiths, L.C.;
Kirk-Duggan, Michael A.

Publication type:

Article

Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 48, doi. 10.1177/002224299105500206

By:

Takada, Hirokazu;
Jain, Dipak

Publication type:

Article

Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 17, doi. 10.1177/002224299105500203

By:

Walters, Rockney G.

Publication type:

Article

Interfirm Adaptation in Business Relationships.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 29, doi. 10.1177/002224299105500204

By:

Hailén, Lars;
Johanson, Jan;
Seyed-Mohamed, Nazeem

Publication type:

Article

A Framework for Promoting Cooperation.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 38, doi. 10.1177/002224299105500205

By:

Wiener, Joshua Lyle;
Doescher, Tabitha A.

Publication type:

Article

Consumer Perceptions of Promotional Activity.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 4, doi. 10.1177/002224299105500202

By:

Krishna, Aradhna;
Currim, Imran S.;
Shoemaker, Robert W.

Publication type:

Article

PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 60

By:

Werner, Ray O.;
Axe, Franklin J.

Publication type:

Article

REGULATION OF UNFAIR COMPETITION.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 59

By:

Werner, Ray O.;
Cohen, Dorothy

Publication type:

Article

REGULATION OF CHANNELS OF DISTRIBUTION.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 58

By:

Werner, Ray O.;
Reid, Brad

Publication type:

Article

REGULATION OF PRODUCT CHARACTERISTICS.

Published in:

Journal of Marketing, 1991, v. 55, n. 2, p. 58

By:

Werner, Ray O.;
Brown, Roy C.

Publication type:

Article