Works matching Subliminal advertising

Results: 77

The workings and limits of subliminal advertising: The role of habits

Published in:

Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2011, v. 21, n. 2, p. 206, doi. 10.1016/j.jcps.2010.11.004

By:

Verwijmeren, Thijs;
Karremans, Johan C.;
Stroebe, Wolfgang;
Wigboldus, Daniël H.J.

Publication type:

Article

Why Marketing Should Quit Giving Subliminal Advertising the Benefit of the Doubt.

Published in:

Psychology & Marketing, 1987, v. 4, n. 2, p. 107, doi. 10.1002/mar.4220040204

By:

Saegert, Joel

Publication type:

Article

How a Publicity Blitz Created The Myth of Subliminal Advertising.

Published in:

Public Relations Quarterly, 1992, v. 37, n. 4, p. 12

By:

Rogers, Stuart

Publication type:

Article

Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia.

Published in:

Journal of Consumer Affairs, 2006, v. 40, n. 2, p. 392, doi. 10.1111/j.1745-6606.2006.00063.x

By:

BROYLES, SHERI J.

Publication type:

Article

SUBLIMINAL EMBEDS IN PRINT ADVERTISING: A CHALLENGE TO ADVERTISING ETHICS.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 20, doi. 10.1080/00913367.1979.10673284

By:

Kelly, J. Steven

Publication type:

Article

THE GHOST OF SUBLIMINAL ADVERTISING.

Published in:

Journal of Marketing, 1958, v. 23, n. 2, p. 146, doi. 10.2307/1247831

By:

Klass, Bertrand

Publication type:

Article

EFFECT OF SUBLIMINAL ADVERTISING ON CONSUMER BUYING DECISION: A Study of Online Buyers from Delhi and Dehradun.

Published in:

NICE Journal of Business, 2021, v. 16, n. 1/2, p. 69

By:

Dhar, Surabhi;
Purohit, H. C.

Publication type:

Article

A Meta-Analysis of Consumer Choice and Subliminal Advertising.

Published in:

Psychology & Marketing, 1996, v. 13, n. 5, p. 517, doi. 10.1002/(SICI)1520-6793(199608)13:5<517::AID-MAR5>3.0.CO;2-C

By:

Trappey, Charles

Publication type:

Article

PUBLIC PERCEPTIONS OF SUBLIMINAL ADVERTISING.

Published in:

Journal of Advertising, 1983, v. 12, n. 1, p. 39, doi. 10.1080/00913367.1983.10672829

By:

Zanot, Eric J.;
Pincus, J. David;
Lamp, E. Joseph

Publication type:

Article

SUBLIMINAL MESSAGES IN ADVERTISING: DO THEY REALLY WORK?

Published in:

DIEM: Dubrovnik International Economic Meeting, 2022, v. 7, n. 1, p. 102, doi. 10.17818/DIEM/2022/1.11

By:

Zekan, Senka Borovac;
Zekan, Ivone

Publication type:

Article

Freud on Madison Avenue: motivation research and subliminal advertising in America.

Published in:

2010

By:

Heller, Michael

Publication type:

Book Review

AMBALAJ TASARIMINDA BİLİNÇALTI MESAJ ÖĞELERİNİN VE NÖROPAZARLAMA YAKLAŞIMININ KULLANIMLARININ KARŞILAŞTIRILMASI.

Published in:

Electronic Turkish Studies, 2015, v. 10, n. 2, p. 123, doi. 10.7827/TurkishStudies.7631

By:

CEYLAN, İbrahim Gökhan;
CEYLAN, Hatice BAHATTİN

Publication type:

Article

Two Ways to Frustrate a Desire.

Published in:

Journal of Value Inquiry, 2017, v. 51, n. 3, p. 417, doi. 10.1007/s10790-017-9586-9

By:

Birks, David;
Douglas, Thomas

Publication type:

Article

Publicidad engañosa, subliminal y etiquetado confuso: medidas para la protección del consumidor en la legislación española.

Published in:

Estudios Sociales: Revista de Alimentación Contemporánea y Desarrollo Regional, 2022, v. 32, n. 59, p. 1, doi. 10.24836/es.v32i59.1174

By:

García-García, Cristina;
Ramón-Fernández, Francisca

Publication type:

Article

SUBLIMINAL RESEARCH -- Implications for Persuasion.

Published in:

Today's Speech, 1959, v. 7, n. 2, p. 19, doi. 10.1080/01463375909389505

By:

Cheskin, Louis

Publication type:

Article

ADVERTISING ETHICS: A REVIEW.

Published in:

Journal of Commerce (22206043), 2012, v. 4, n. 3, p. 33

By:

Nooh, Mohammad Noorizzuddin

Publication type:

Article

Pssst, geheim!

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2021, v. 67, n. 4, p. 53

By:

Tropp, Jörg

Publication type:

Article

Subliminal Stimulation: Some New Data and Interpretation.

Published in:

Journal of Advertising, 1989, v. 18, n. 3, p. 4, doi. 10.1080/00913367.1989.10673156

By:

Beatty, Sharon E.;
Hawkins, Del I.

Publication type:

Article

CAN YOU SELL SUBLIMINAL MESSAGES TO CONSUMERS?

Published in:

Journal of Advertising, 1985, v. 14, n. 3, p. 59, doi. 10.1080/00913367.1985.10672960

By:

Block, Martin P.;
Vanden Bergh, Bruce G.

Publication type:

Article

Turn Me On, Dead Media: A Backward Look at the Re-enchantment of an Old Medium.

Published in:

Television & New Media, 2011, v. 12, n. 6, p. 531, doi. 10.1177/1527476410397754

By:

Smith, Jacob

Publication type:

Article

Subliminal Advertising: What You See Is What You Get.

Published in:

Journal of Marketing, 1982, v. 46, n. 2, p. 38, doi. 10.1177/002224298204600205

By:

Moore, Timothy E.

Publication type:

Article

Madison Avenue: Motivation Research and Subliminal Advertising in America.

Published in:

International Journal of Communication, 2022, v. 16, p. 4281

By:

Block, Hannah

Publication type:

Article

Bilinçaltı Reklamlarda Duygusal Çekiciliklerin Kullanımı.

Published in:

International Journal of Disciplines Economics & Administrative Scienves Studies, 2022, v. 8, n. 48, p. 971, doi. 10.29228/ideas.66832

By:

YAMAN, Fikret;
SATICI, Gizem Gamze

Publication type:

Article

MARKETING MIX.

Published in:: Marketing Research, 2007, v. 19, n. 1, p. 4
Publication type:: Article

Subliminal Affect Valence Words Change Conscious Mood Potency but Not Valence: Is This Evidence for Unconscious Valence Affect?

Published in:

Brain Sciences (2076-3425), 2012, v. 2, n. 4, p. 504, doi. 10.3390/brainsci2040504

By:

Shevrin, Howard;
Panksepp, Jaak;
Brakel, Linda A. W.;
Snodgrass, Michael

Publication type:

Article

Recent Perspectives on Unconscious Processing: Still No Marketing Applications.

Published in:

Psychology & Marketing, 1988, v. 5, n. 4, p. 337, doi. 10.1002/mar.4220050405

By:

Pratkanis, Anthony R.;
Greenwald, Anthony G.

Publication type:

Article

La publicidad subliminal como herramienta de manipulación en el voto ciudadano.

Published in:

Comunicación, 2017, n. 36, p. 11, doi. 10.18566/comunica.n36.a02

By:

Leal Iga, Jorge

Publication type:

Article

How to Make Money from Subliminal Advertising and Motivation Research.

Published in:

2013

By:

Messaris, Paul

Publication type:

Book Review

Great expectations.

Published in:

Nature Reviews Neuroscience, 2008, v. 9, n. 3, p. 163, doi. 10.1038/nrn2344

By:

Nicholson, Craig

Publication type:

Article

The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 1992, v. 14, n. 1, p. 45, doi. 10.1080/10641734.1992.10504979

By:

Andrews, J. Craig;
Akhter, Syed H.;
Durvasula, Srinivas;
Muehling, Darrel D.

Publication type:

Article

Sports Advertising, Cultural Production and Corporate Nationalism at the Global-Local Nexus: Branding the New Zealand All Blacks.

Published in:

Sport in Society, 2007, v. 10, n. 2, p. 268, doi. 10.1080/17430430601147112

By:

Scherer, Jay;
Jackson, Steven J.

Publication type:

Article

Subliminals in the 2000 Presidential Election.

Published in:

Public Integrity, 2008, v. 10, n. 3, p. 215, doi. 10.2753/PIN1099-99221003002

By:

Stewart, Patrick A.

Publication type:

Article

Public Attitudes Regarding Subliminal Advertising.

Published in:

Public Opinion Quarterly, 1959, v. 23, n. 2, p. 291, doi. 10.1086/266875

By:

Haber, Ralph Norman

Publication type:

Article

The Influence of Level of Processing on Advertising Repetition Effects.

Published in:

Journal of Consumer Research, 2002, v. 29, n. 3, p. 371, doi. 10.1086/344428

By:

Nordhielm, Christie L.

Publication type:

Article

Nature imagery in advertising.

Published in:

International Journal of Advertising, 2013, v. 32, n. 2, p. 183, doi. 10.2501/IJA-32-2-183-210

By:

Hartmann, Patrick;
Apaolaza, Vanessa;
Alija, Patxi

Publication type:

Article

Impact of Subliminal Advertising on Consumer Buying Behaviour: An Empirical Study on Young Indian Consumers.

Published in:

Global Business Review, 2018, v. 19, n. 6, p. 1580, doi. 10.1177/0972150918791378

By:

Sofi, Shakeel Ahmad;
Nika, Fayaz Ahmad;
Shah, Mohd Shoib;
Zarger, Ather Sidiq

Publication type:

Article

Swift Viewing: The Popular Life of Subliminal Influence.

Published in:

2015

By:

NEWMAN, MICHAEL Z.

Publication type:

Book Review

Smiles over Frowns: When Curved Lines Influence Product Preference.

Published in:

Psychology & Marketing, 2015, v. 32, n. 7, p. 771, doi. 10.1002/mar.20817

By:

Salgado‐Montejo, Alejandro;
Tapia Leon, Isabell;
Elliot, Andrew J.;
Salgado, Carlos José;
Spence, Charles

Publication type:

Article

Subliminal Advertising and the Psychology of Processing Unconscious Stimuli: A Review of Research.

Published in:

Psychology & Marketing, 1994, v. 11, n. 3, p. 271, doi. 10.1002/mar.4220110306

By:

Theus, Kathryn T.

Publication type:

Article

The implicit and explicit role of ad memory in ad persuasion: rethinking the hidden persuaders.

Published in:

International Journal of Market Research, 2007, v. 49, n. 1, p. 95, doi. 10.1177/147078530704900109

By:

Goode, Alastair

Publication type:

Article

Do we still need to talk about subliminal advertising in our classrooms?

Published in:

Journal of Advertising Education, 2006, v. 10, n. 2, p. 5, doi. 10.1177/109804820601000204

By:

Broyles, Sheri

Publication type:

Article

THE OTHER MEANING OF FLUENCY.

Published in:

Journal of Advertising, 2011, v. 40, n. 3, p. 73, doi. 10.2753/JOA0091-3367400306

By:

Carroll, Ryall;
Luna, David

Publication type:

Article

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues.

Published in:

Journal of Advertising, 1994, v. 23, n. 4, p. 29, doi. 10.1080/00913367.1943.10673457

By:

Balasubramanian, Siva K.

Publication type:

Article

THE PORTRAYAL OF OLDER AMERICANS IN TELEVISION COMMERCIALS.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 47, doi. 10.1080/00913367.1987.10673060

By:

Swayne, Linda E.;
Greco, Alan J.

Publication type:

Article

AN EVALUATION OF SUBLIMINALLY EMBEDDED SEXUAL STIMULI IN GRAPHICS.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 26, doi. 10.1080/00913367.1987.10673057

By:

Gable, Myron;
Wilkens, Henry T.;
Harris, Lynn;
Feinberg, Richard

Publication type:

Article

A NEW PERSPECTIVE OF SUBLIMINAL PERCEPTION.

Published in:

Journal of Advertising, 1985, v. 14, n. 1, p. 36, doi. 10.1080/00913367.1985.10672928

By:

Cuperfain, Ronnie;
Clarke, T. K.

Publication type:

Article

Targeted Audiences in Anti-Drug Ads: Message Cues, Perceived Exposure, Perceived Effects, and Support for Funding.

Published in:

Media Psychology, 2008, v. 11, n. 2, p. 283, doi. 10.1080/15213260801893059

By:

Meirick, PatrickC.

Publication type:

Article

Publicidad subliminal, cultura de masas y neurociencias: Un cóctel fuerte para los estudios semióticos.

Published in:

Razón y Palabra, 2017, v. 21, n. 4, p. 45

By:

Toscano, Diego

Publication type:

Article

The Effects of Subliminal Stimulation on Drive Level and Brand Preference.

Published in:

Journal of Marketing Research (JMR), 1970, v. 7, n. 3, p. 322, doi. 10.2307/3150289

By:

Hawkins, Del

Publication type:

Article

HISTORY OF THE 25<sup>TH</sup> FRAME. THE SUBLIMINAL MESSAGE.

Published in:

International Journal of Communication Research, 2016, v. 6, n. 3, p. 261

By:

FLOREA, Maria

Publication type:

Article