Works matching Direct-to-consumer prescription drug advertising

Results: 513

Effects of Direct-to-Consumer Advertising of Prescription Drugs on Prices.

Published in:

Journal of Business & Economic Studies, 2011, v. 17, n. 2, p. 67

By:

Kalyanaram, Gurumurthy;
Phelan, John J.

Publication type:

Article

Direct-to-Consumer Prescription Drug Advertising: A Comparative Study of Advertising Effectiveness.

Published in:

Business Journal for Entrepreneurs, 2014, v. 2014, n. 1, p. 93

By:

Bernstein, Donald;
Ottenfeld, Marshall;
Witte, Carl

Publication type:

Article

The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?

Published in:

Journal of Health Services Research & Policy, 2003, v. 8, n. 4, p. 237, doi. 10.1258/135581903322403317

By:

Morgan, Steven;
Mintzes, Barbara;
Barer, Morris

Publication type:

Article

Correction of Overstatement and Omission in Direct-to-Consumer Prescription Drug Advertising.

Published in:

Journal of Communication, 2015, v. 65, n. 4, p. 596, doi. 10.1111/jcom.12167

By:

Aikin, Kathryn J.;
Betts, Kevin R.;
O'Donoghue, Amie C.;
Rupert, Douglas J.;
Lee, Philip K.;
Amoozegar, Jacqueline B.;
Southwell, Brian G.

Publication type:

Article

A critical look at prescription drug direct-to-consumer advertising.

Published in:: Formulary, 2007, v. 42, n. 2, p. 125
Publication type:: Article

Caring or Compulsion? The Effects of Consumer Attributions of Risk Information Disclosure in Direct‐to‐Consumer Prescription Drug Advertising.

Published in:

Journal of Consumer Affairs, 2018, v. 52, n. 3, p. 623, doi. 10.1111/joca.12178

By:

Ball, Jennifer Gerard

Publication type:

Article

Causes and consequences of trust in direct-to-consumer prescription drug advertising.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 216, doi. 10.1080/02650487.2015.1009346

By:

Ball, Jennifer Gerard;
Manika, Danae;
Stout, Patricia

Publication type:

Article

Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 350, doi. 10.1080/02650487.2014.994802

By:

Jin, Hyun Seung

Publication type:

Article

Optimistic Bias and Consumer Prescription Drug Decisions: Influences of Direct to Consumer Advertising and Perceived Susceptibility.

Published in:

Health Communication, 2022, v. 37, n. 13, p. 1694, doi. 10.1080/10410236.2021.1914385

By:

Ju, Ilwoo;
Park, Taehwan;
Ohs, Jennifer

Publication type:

Article

The Impact of Direct-to-Consumer Prescription Drug Advertising Research-A Diffusion of Policy Analysis.

Published in:

Health Communication, 2010, v. 25, n. 6/7, p. 619, doi. 10.1080/10410236.2010.497466

By:

Lee, AnnisaLai

Publication type:

Article

Seniors' Uncertainty Management of Direct-to-Consumer Prescription Drug Advertising Usefulness.

Published in:

Health Communication, 2009, v. 24, n. 6, p. 494, doi. 10.1080/10410230903104277

By:

DeLorme, DeniseE.;
Huh, Jisu

Publication type:

Article

Health Disparities and Direct-to-Consumer Prescription Drug Advertising: A Content Analysis of Targeted Magazine Genres, 1992-2002.

Published in:

Health Communication, 2007, v. 22, n. 1, p. 49, doi. 10.1080/10410230701310299

By:

Mastin, Teresa;
Andsager, JulieL.;
Choi, Jounghwa;
Lee, Kyungjin

Publication type:

Article

The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising.

Published in:

2016

By:

Ball, Jennifer G.;
Manika, Danae;
Stout, Patricia A.

Publication type:

journal article

Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel.

Published in:

Journal of Health Communication, 2015, v. 20, n. 5, p. 546, doi. 10.1080/10810730.2014.999890

By:

Ju, Ilwoo;
Park, Jin Seong

Publication type:

Article

Who Are the Opinion Leaders? The Physicians, Pharmacists, Patients, and Direct-to-Consumer Prescription Drug Advertising.

Published in:

Journal of Health Communication, 2010, v. 15, n. 6, p. 629, doi. 10.1080/10810730.2010.499594

By:

Lee, AnnisaLai

Publication type:

Article

A survey of perceptions and attitudes about direct-to-consumer advertising of prescription drugs among college students in South Korea.

Published in:

PLoS ONE, 2018, v. 13, n. 7, p. 1, doi. 10.1371/journal.pone.0201108

By:

Yang, Young-Mo;
Lee, Jae-Joon;
Jeong, Eun;
Kim, Sun Young;
Han, Mi Ah;
Choi, Eun Joo

Publication type:

Article

How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs?

Published in:

2006

By:

Mitra, Anu;
Swasy, Jack;
Aikin, Kathryn

Publication type:

Abstract

Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs.

Published in:

Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 2, p. 59, doi. 10.1080/10641734.2010.10505285

By:

Torres, Ivonne M.;
Limbu, Yam B.

Publication type:

Article

Direct-to-Consumer Advertising of Prescription Drugs.

Published in:

Journal of Health Care Marketing, 1995, v. 15, n. 1, p. 35

By:

Williams, James R.;
Hensel, Paul J.

Publication type:

Article

CONSUMER REACTION TO A DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADVERTISING CAMPAIGN.

Published in:

Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 66

By:

Perri, Matthew;
Dickson, W. Michael

Publication type:

Article

A Closer Look at the Concept, Historical Overview, and Value of Direct-to-Consumer Advertising of Prescription Drugs.

Published in:

Hospital Topics, 2005, v. 83, n. 4, p. 32, doi. 10.3200/HTPS.83.4.32-36

By:

Chandra, Ashish;
Miller, Maricris

Publication type:

Article

Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study.

Published in:

Journal of Medical Internet Research, 2023, v. 25, n. 1, p. 1, doi. 10.2196/40616

By:

Schulz, Peter Johannes;
Crosignani, Francesca;
Petrocchi, Serena

Publication type:

Article

Direct-to-consumer prescription drug advertising: understanding its consequences.

Published in:

International Journal of Advertising, 2005, v. 24, n. 4, p. 441, doi. 10.1080/02650487.2005.11072938

By:

Huh, Jisu;
Becker, Lee B.

Publication type:

Article

UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: an extension and review.

Published in:

International Journal of Advertising, 2004, v. 23, n. 2, p. 229, doi. 10.1080/02650487.2004.11072881

By:

Reast, Jon D.;
Palihawadana, Dayananda;
Spickett-Jones, Graham

Publication type:

Article

Comment: The economics of direct-to-consumer advertising of prescription-only drugs: prescribed to improve consumer welfare?

Published in:

Journal of Health Services Research & Policy, 2004, v. 9, n. 1, p. 39, doi. 10.1258/135581904322716102

By:

Rosenthal, Meredith

Publication type:

Article

The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States.

Published in:

Health Marketing Quarterly, 2021, v. 38, n. 1, p. 23, doi. 10.1080/07359683.2021.1947079

By:

Koku, Paul Sergius

Publication type:

Article

Consumers Responses to Coupons in Direct-to-Consumer Advertising of Prescription Drugs.

Published in:

Health Marketing Quarterly, 2009, v. 26, n. 4, p. 333, doi. 10.1080/07359680903315902

By:

Bhutada, NileshS.;
Cook, ChristopherL.;
Perri III, Matthew

Publication type:

Article

The Politics of EU Health Policy and the Case of Direct-to-Consumer Advertising for Prescription Drugs.

Published in:

British Journal of Politics & International Relations, 2011, v. 13, n. 4, p. 586, doi. 10.1111/j.1467-856X.2011.00460.x

By:

Geyer, Robert

Publication type:

Article

Direct-to-Consumer Advertising of Prescription Drugs and the Patient–Prescriber Encounter: A Systematic Review.

Published in:

Health Communication, 2020, v. 35, n. 6, p. 739, doi. 10.1080/10410236.2019.1584781

By:

DeFrank, Jessica T.;
Berkman, Nancy D.;
Kahwati, Leila;
Cullen, Katherine;
Aikin, Kathryn J.;
Sullivan, Helen W.

Publication type:

Article

Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising.

Published in:

2019

By:

Aikin, Kathryn J.;
Boudewyns, Vanessa;
Betts, Kevin R.;
Southwell, Brian G.;
Williams, Peyton

Publication type:

journal article

PRESUMED INFLUENCE OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG ADVERTISING ON PATIENTS.

Published in:

Journal of Advertising, 2007, v. 36, n. 3, p. 151, doi. 10.2753/JOA0091-3367360312

By:

Jisu Huh;
Langteau, Rita

Publication type:

Article

Still the Great Debate - "Fair Balance" in Direct-to-Consumer Prescription Drug Advertising.

Published in:

International Journal of Health Policy & Management, 2016, v. 5, n. 4, p. 287, doi. 10.15171/ijhpm.2016.17

By:

Rollins, Brent L.

Publication type:

Article

THE EFFECT OF DIRECT TO CONSUMER ADVERTISING (DTCA) OF PRESCRIPTION DRUGS ON MARKET SHARE, SALES, CONSUMER WELFARE AND HEALTH BENEFITS.

Published in:

Academy of Health Care Management Journal, 2013, v. 9, n. 1/2, p. 53

By:

Kalyanara, Gurumurthy;
Phelan, John

Publication type:

Article

Consumer Believability of Information in Direct-to-Consumer (DTC) Advertising of Prescription Drugs.

Published in:

Journal of Business Ethics, 2006, v. 63, n. 4, p. 333, doi. 10.1007/s10551-005-4711-2

By:

Beltramini, Richard F.

Publication type:

Article

FDA Direct-to-Consumer Advertising for Prescription Drugs: What Are Consumer Preferences and Response Tendencies?

Published in:

Health Marketing Quarterly, 2006, v. 24, n. 1/2, p. 77, doi. 10.1080/07359680802125899

By:

Khanfar, Nile;
Loudon, David;
Sircar-Ramsewak, Feroza

Publication type:

Article

UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: an exploratory analysis.

Published in:

International Journal of Advertising, 2000, v. 19, n. 3, p. 397, doi. 10.1080/02650487.2000.11104808

By:

Reast, Jon D.;
Carson, Anna M.

Publication type:

Article

Put Your Money Where Your Medicine Is?--An Overview and Update on Manufacturers' Duty to Warn and Direct-to-Consumer Advertising of Prescription Drugs.

Published in:

American Journal of Trial Advocacy, 2018, v. 41, n. 3, p. 563

By:

Bullard, Mallory C.

Publication type:

Article

Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users.

Published in:

Health Marketing Quarterly, 2022, v. 39, n. 1, p. 4, doi. 10.1080/07359683.2021.1989747

By:

Betts, Kevin R.;
Aikin, Kathryn J.;
Burke, Panne;
Miles, Stephanie;
Mannis, Shane

Publication type:

Article

AAFP SUPPORTS IMPROVEMENT, NOT BAN, ON DIRECT-TO-CONSUMER PRESCRIPTION DRUG ADS.

Published in:: Annals of Family Medicine, 2007, v. 5, n. 2, p. 180, doi. 10.1370/afm.686
Publication type:: Article

Time to Ban Direct-to-Consumer Prescription Drug Marketing.

Published in:

2007

By:

Stange, Kurt C.

Publication type:

Editorial

Textual Cues in Direct-to-Consumer Prescription Drug Advertising: Motivators to Communicate with Physicians.

Published in:

Journal of Applied Communication Research, 2005, v. 33, n. 4, p. 348, doi. 10.1080/00909880500278012

By:

Young, HenryN.;
Welch Cline, RebeccaJ.

Publication type:

Article

GIVING PERSONAL INJURY ATTORNEYS WHO RUN MISLEADING DRUG ADS A DOSE OF THEIR OWN MEDICINE.

Published in:

University of Illinois Law Review, 2019, v. 2019, n. 2, p. 701

By:

Noah, Lars

Publication type:

Article

The Educational Value of Consumer-Targeted Prescription Drug Print Advertising.

Published in:

Journal of Family Practice, 2000, v. 49, n. 12, p. 1092

By:

Bell, Robert A.;
Wilkes, Michael S.;
Kravitz, Richard L.

Publication type:

Article

Does Direct-to-Consumer Prescription Drug Advertising Do More Harm Than Good?

Published in:

2009

By:

Vitry, Agnes I.;
Woloshin, Steven;
Schwartz, Lisa M.

Publication type:

Letter

Senate Leader Seeks Restrictions on Drug Advertisements.

Published in:

American Family Physician, 2005, v. 72, n. 3, p. 367

By:

Morantz, Carrie

Publication type:

Article

The Changing Face of Direct-to-Consumer Print Advertising.

Published in:

Pharmaceutical Medicine, 2010, v. 24, n. 3, p. 165, doi. 10.1007/BF03256813

By:

Macias, Wendy;
Lewis, Liza Stavchansky;
Tae Hyun Baek

Publication type:

Article

Putting It in Context.

Published in:: Marketing Health Services, 2002, v. 22, n. 1, p. 23
Publication type:: Article

Direct-to-Consumer Ads Can Influence Behavior.

Published in:

Marketing Health Services, 1998, v. 18, n. 2, p. 26

By:

Peyrot, Mark;
Alperstein, Neil M.;
Van Doren, Doris;
Poli, Laurence G.

Publication type:

Article

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer ( DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy.

Published in:

Journal of Consumer Affairs, 2014, v. 48, n. 1, p. 175, doi. 10.1111/joca.12028

By:

AHN, HO ‐ YOUNG (ANTHONY);
PARK, JIN SEONG;
HALEY, ERIC

Publication type:

Article

Forty years of advertising research on health issues: past learnings and future perspectives.

Published in:

2023

By:

Koinig, Isabell;
Diegelmann, Svenja;
Bidmon, Sonja

Publication type:

Literature Review