Results: 7
Theory Development within International Market Entry Mode -- An Assessment.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 349
- By:
- Publication type:
- Article
Service Quality Measurement in Retail Store Context: A Review of Advances Made Using SERVQUAL and RSQS.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 317
- By:
- Publication type:
- Article
Strategic Marketing Planning: Theory and Practice.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 375
- By:
- Publication type:
- Article
Segmenting the Older Consumer for Online Travel.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 331
- By:
- Publication type:
- Article
Family Enterprises -- a Chance to Create a Strong Polish Business Identity.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 301
- By:
- Publication type:
- Article
A New Dominant Logic in Marketing: Pedagogical Logic Implications.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 289
- By:
- Publication type:
- Article
Editorial.
- Published in:
- Marketing Review, 2006, v. 6, n. 4, p. 287
- By:
- Publication type:
- Article