A PURCHASING PERSPECTIVE OF THE UNIVERSAL MARKETING FUNCTIONS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 107
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2006 AND VI 16 AND IP 2
Results: 18
1
2
EXPLORING ATTITUDES AND PURCHASE INTENTIONS IN A BRAND-ORIENTED, HIGHLY INTERACTIVE WEB SITE SETTING.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 94
- By:
- Publication type:
- Article
3
PERSUASIVE DESIGN ELEMENTS FOR E-TAIL ART GALLERIES: A CONTENT ANALYSIS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 81
- By:
- Publication type:
- Article
4
A MULTIVARIATE STATISTICAL APPROACH TO SOCIALIZATION AND CONSUMER ACTIVITIES OF YOUNG ADULTS: A CROSS-CULTURAL STUDY OF ETHNIC GROUPS IN AMERICA.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 67
- By:
- Publication type:
- Article
5
DEVELOPING A MEASURE OF SOCIALLY RESPONSIBLE CONSUMPTION IN FRANCE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 50
- By:
- Publication type:
- Article
6
A GENDER COMPARISON OF NATIONAL IDENTITY: IMPLICATIONS FOR SALES MANAGERS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 38
- By:
- Publication type:
- Article
7
ETHNOCENTRISM AND BUYING INTENTIONS: DOES ECONOMIC DEVELOPMENT MATTER?
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 26
- By:
- Publication type:
- Article
8
VIRTUAL COMMUNITY IN FINANCIAL INSTITUTIONS: DEVELOPMENT OF THE VIRTCOMM SCALE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 13
- By:
- Publication type:
- Article
9
AGE AND GENERATIONAL COHORT EFFECTS IN STORE ASSESSMENTS AND CHOICE: A CASE STUDY.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 203
- By:
- Publication type:
- Article
10
REVISITING THE CONCEPTUAL DEFINITION OF DIRECT MARKETING: PERSPECTIVES FROM PRACTITIONERS AND SCHOLARS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 188
- By:
- Publication type:
- Article
11
DETERMINANTS OF CUSTOMER CHURN BEHAVIOR: THE CASE OF THE LOCAL TELEPHONE SERVICE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 179
- By:
- Publication type:
- Article
12
THE IMPACT OF FIT AND GOAL CONGRUENCY ON CONSUMERS' ATTITUDE TO BRAND EXTENSIONS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 171
- By:
- Publication type:
- Article
13
CUSTOMER CORRESPONDENCE: CORPORATE RESPONSES AND CUSTOMER REACTIONS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 155
- By:
- Publication type:
- Article
14
CRM AS STRATEGY: AVOIDING THE PITFALL OF TACTICS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 147
- By:
- Publication type:
- Article
15
COLLEGE STUDENT SALARY DEMANDS FOR A MILITARY HITCH: A POTENTIAL SOLUTION TO THE MILITARY RECRUITING SHORTFALL.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 137
- By:
- Publication type:
- Article
16
MIXED-JOINT OR MIXED-LEADER BUNDLE? THE FRAMING EFFECTS OF PRICE DISCOUNT ON BUNDLE EVALUATIONS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 125
- By:
- Publication type:
- Article
17
GENDER DIFFERENCES IN BUYER PERCEPTIONS OF SOURCE CREDIBILITY AND CONFLICT IN BUSINESS-TO-BUSINESS RELATIONSHIPS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 116
- By:
- Publication type:
- Article
18
R-A THEORY AS A POST-CHICAGO ARGUMENT FOR LEGAL COOPETITION.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 1
- By:
- Publication type:
- Article