Works matching IS 1534973X AND DT 2006 AND VI 16 AND IP 2
Results: 18
A PURCHASING PERSPECTIVE OF THE UNIVERSAL MARKETING FUNCTIONS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 107
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- Article
EXPLORING ATTITUDES AND PURCHASE INTENTIONS IN A BRAND-ORIENTED, HIGHLY INTERACTIVE WEB SITE SETTING.
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- Marketing Management Journal, 2006, v. 16, n. 2, p. 94
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- Article
PERSUASIVE DESIGN ELEMENTS FOR E-TAIL ART GALLERIES: A CONTENT ANALYSIS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 81
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- Article
A MULTIVARIATE STATISTICAL APPROACH TO SOCIALIZATION AND CONSUMER ACTIVITIES OF YOUNG ADULTS: A CROSS-CULTURAL STUDY OF ETHNIC GROUPS IN AMERICA.
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- Marketing Management Journal, 2006, v. 16, n. 2, p. 67
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- Article
DEVELOPING A MEASURE OF SOCIALLY RESPONSIBLE CONSUMPTION IN FRANCE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 50
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- Article
A GENDER COMPARISON OF NATIONAL IDENTITY: IMPLICATIONS FOR SALES MANAGERS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 38
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- Article
ETHNOCENTRISM AND BUYING INTENTIONS: DOES ECONOMIC DEVELOPMENT MATTER?
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 26
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- Article
VIRTUAL COMMUNITY IN FINANCIAL INSTITUTIONS: DEVELOPMENT OF THE VIRTCOMM SCALE.
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- Marketing Management Journal, 2006, v. 16, n. 2, p. 13
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- Article
AGE AND GENERATIONAL COHORT EFFECTS IN STORE ASSESSMENTS AND CHOICE: A CASE STUDY.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 203
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- Article
REVISITING THE CONCEPTUAL DEFINITION OF DIRECT MARKETING: PERSPECTIVES FROM PRACTITIONERS AND SCHOLARS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 188
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- Article
DETERMINANTS OF CUSTOMER CHURN BEHAVIOR: THE CASE OF THE LOCAL TELEPHONE SERVICE.
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- Marketing Management Journal, 2006, v. 16, n. 2, p. 179
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- Article
THE IMPACT OF FIT AND GOAL CONGRUENCY ON CONSUMERS' ATTITUDE TO BRAND EXTENSIONS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 171
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- Article
CUSTOMER CORRESPONDENCE: CORPORATE RESPONSES AND CUSTOMER REACTIONS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 155
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- Article
CRM AS STRATEGY: AVOIDING THE PITFALL OF TACTICS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 147
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- Article
COLLEGE STUDENT SALARY DEMANDS FOR A MILITARY HITCH: A POTENTIAL SOLUTION TO THE MILITARY RECRUITING SHORTFALL.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 137
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- Publication type:
- Article
MIXED-JOINT OR MIXED-LEADER BUNDLE? THE FRAMING EFFECTS OF PRICE DISCOUNT ON BUNDLE EVALUATIONS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 125
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- Publication type:
- Article
GENDER DIFFERENCES IN BUYER PERCEPTIONS OF SOURCE CREDIBILITY AND CONFLICT IN BUSINESS-TO-BUSINESS RELATIONSHIPS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 116
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- Publication type:
- Article
R-A THEORY AS A POST-CHICAGO ARGUMENT FOR LEGAL COOPETITION.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 2, p. 1
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- Publication type:
- Article