Journal of Marketing Research: Annotated Subject Index and Author/Title Index Vol. XLIII, 2006.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 705, doi. 10.1509/jmkr.43.4.705
- Publication type:
- Article
Works matching IS 00222437 AND DT 2006 AND VI 43 AND IP 4
Results: 18
1
2
The Neglect of Prescreening Information.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 642, doi. 10.1509/jmkr.43.4.642
- By:
- Publication type:
- Article
3
Salesperson Adaptive Selling Behavior and Customer Orientation: A Meta-Analysis.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 693, doi. 10.1509/jmkr.43.4.693
- By:
- Publication type:
- Article
4
Optimal Pricing Strategies for an Automotive Aftermarket Retailer.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 588, doi. 10.1509/jmkr.43.4.588
- By:
- Publication type:
- Article
5
Deferring Versus Expediting Consumption: The Effect of Outcome Concreteness on Sensitivity to Time Horizon.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 618, doi. 10.1509/jmkr.43.4.618
- By:
- Publication type:
- Article
6
Editorial Review Board.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. i, doi. 10.1509/jmkr.43.4.i
- Publication type:
- Article
7
The Role of Relational Embeddedness in Retail Buyers' Selection of New Products.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 580, doi. 10.1509/jmkr.43.4.580
- By:
- Publication type:
- Article
8
Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 518, doi. 10.1509/jmkr.43.4.518
- By:
- Publication type:
- Article
9
Fading Optimism in Products: Temporal Changes in Expectations About Performance.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 654, doi. 10.1509/jmkr.43.4.654
- By:
- Publication type:
- Article
10
Brand Concept Maps: A Methodology for Identifying Brand Association Networks.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 549, doi. 10.1509/jmkr.43.4.549
- By:
- Publication type:
- Article
11
Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 628, doi. 10.1509/jmkr.43.4.628
- By:
- Publication type:
- Article
12
New Books in Review.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
13
Introduction to the Marketing Science Institute Special Section on Academic and Practitioner Collaborative Research.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 515, doi. 10.1509/jmkr.43.4.515
- By:
- Publication type:
- Article
14
A Three-Stage Model of Integrated Marketing Communications at the Marketing–Sales Interface.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 564, doi. 10.1509/jmkr.43.4.564
- By:
- Publication type:
- Article
15
An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 680, doi. 10.1509/jmkr.43.4.680
- By:
- Publication type:
- Article
16
Can “Low-Fat” Nutrition Labels Lead to Obesity?
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 605, doi. 10.1509/jmkr.43.4.605
- By:
- Publication type:
- Article
17
The Short- and Long-Term Impact of an Assortment Reduction on Category Sales.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 536, doi. 10.1509/jmkr.43.4.536
- By:
- Publication type:
- Article
18
Customizing Complex Products: When Should the Vendor Take Control?
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 4, p. 664, doi. 10.1509/jmkr.43.4.664
- By:
- Publication type:
- Article