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  • The Authors Respond.

    Published in:
    2006
    By:
    • Fader, Peter S.;
    • Hardie, Bruce G. S.;
    • Ka Lok Lee
    Publication type:
    Letter

  • A New Direction.

    Published in:
    2006
    By:
    • Berger, Paul
    Publication type:
    Letter

  • What Problem Is Solved?

    Published in:
    2006
    By:
    • Malthouse, Edward C.
    Publication type:
    Letter

  • Still Some Weaknesses.

    Published in:
    2006
    By:
    • Lemon, Katherine N.
    Publication type:
    Letter

  • Don't Oversimplify.

    Published in:
    2006
    By:
    • Seetharaman, Seethu
    Publication type:
    Letter

  • Defending the Traditional Approach.

    Published in:
    2006
    By:
    • Pfeifer, Phil;
    • Farris, Paul
    Publication type:
    Letter

  • Wizards and Potions.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 49
    By:
    • Deal, Ken
    Publication type:
    Article

  • True Questions.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 47
    By:
    • Henderson, Naomi R.
    Publication type:
    Article

  • Profitable Relationships.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 41
    By:
    • Kumar, V.
    Publication type:
    Article

  • Writer's Lock.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 34
    By:
    • Singer, Matthew E.
    Publication type:
    Article

  • Unconventional Wisdom.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 27
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • PREPARING RESEARCH professionals.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 18
    By:
    • Segal, Madhav N.;
    • Hershberger, Edmund
    Publication type:
    Article

  • Bare Market.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 8
    By:
    • Moskowitz, Howard;
    • Gofman, Alex
    Publication type:
    Article

  • Truth or Consequences.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Is CRM c-r-u-m-m-y?

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 4
    Publication type:
    Article

  • MARKETING MIX.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 4
    Publication type:
    Article

  • FROM THE EDITOR.

    Published in:
    Marketing Research, 2006, v. 18, n. 3, p. 2
    By:
    • Chakrapani, Chuck
    Publication type:
    Article