CONCEPTUALIZATION AND MEASUREMENT OF PERCEIVED RISK IN ONLINE SHOPPING.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 138
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2006 AND VI 16 AND IP 1
Results: 17
1
2
MULTIPLE LEVELS OF TRUST AND DEPENDENCE ON SUPPLIER-DISTRIBUTOR COORDINATION: AN EMPIRICAL TEST.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 125
- By:
- Publication type:
- Article
3
PERSONAL VALUES AND MANAGEMENT PRIORITIES: MARKETING STUDENTS VS. TOP LEVEL MARKETING MANAGERS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 104
- By:
- Publication type:
- Article
4
A LOOK AT PROFESSIONAL SELLING FROM THE STUDENTS' PERSPECTIVE: A REPLICATION AND EXTENSION.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 88
- By:
- Publication type:
- Article
5
SALESPERSON ASSISTANCE VERSUS SELF-SERVICE IN RETAILING: ARE THEY BOTH A MATTER OF CONVENIENCE?
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 72
- By:
- Publication type:
- Article
6
DIAGNOSING SALES FORCE CHANGE RESISTANCE: WHAT WE CAN LEARN FROM THE ADDICTION LITERATURE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 44
- By:
- Publication type:
- Article
7
EXTENDING AND CLARIFYING CAUSAL RELATIONSHIPS IN RESEARCH INVOLVING PERSONAL SHOPPING VALUE, CONSUMER SELF-CONFIDENCE, AND WORD OF MOUTH COMMUNICATION.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 32
- By:
- Publication type:
- Article
8
GLOBAL ACCOUNT MANAGEMENT (GAM): TWO CASE STUDIES ILLUSTRATING THE ORGANIZATIONAL SET-UP.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 244
- By:
- Publication type:
- Article
9
ETHICAL MARKETING: A LOOK ON THE BRIGHT SIDE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 228
- By:
- Publication type:
- Article
10
READABILITY AND WRITING WELL.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 216
- By:
- Publication type:
- Article
11
LEGAL AND ETHICAL ISSUES IN THE OPERATION OF A BUSINESS WEBSITE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 204
- By:
- Publication type:
- Article
12
INFORMATION CONTENT IN MAGAZINE, TELEVISION AND WEB ADVERTISING: A COMPARISON AND UPDATE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 188
- By:
- Publication type:
- Article
13
ASSESSING SPONSORSHIP THROUGH THE INTELLECTUAL CAPITAL FRAMEWORK.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 181
- By:
- Publication type:
- Article
14
MOB IT AND SELL IT: CREATING MARKETING OPPORTUNITY THROUGH THE REPLICATION OF FLASH MOBS.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 174
- By:
- Publication type:
- Article
15
CONSUMER GRUDGEHOLDING: AN OUNCE OF PREVENTION IS WORTH A POUND OF CURE.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 158
- By:
- Publication type:
- Article
16
CONSUMERS' DECISION-MAKING STYLE: RELATIONSHIPS WITH ATTITUDE TOWARD CONSUMER FREE-RIDING ACTIVITY.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 148
- By:
- Publication type:
- Article
17
COUNTRY OF ORIGIN EFFECTS: THE ROLE OF INFORMATION DIAGNOSTICITY, INFORMATION TYPICALITY AND INVOLVEMENT.
- Published in:
- Marketing Management Journal, 2006, v. 16, n. 1, p. 1
- By:
- Publication type:
- Article