Works matching IS 10711988 AND DT 1992 AND VI 2 AND IP 2
Results: 10
ILLUSORY CORRELATION IN MANAGERIAL DECISION MAKING: A PRELIMINARY SEARCH FOR EVIDENCE USING THE PROTOCOL METHOD.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 66
- By:
- Publication type:
- Article
A MULTIDIMENSIONAL RESPONSE TO RESOLVING MATURE MARKET COMPLAINT BEHAVIOR: A SEGMENTATION STUDY BASED ON PREFERRED OUTCOMES TO CONFLICT RESOLUTION.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 57
- By:
- Publication type:
- Article
CONVENIENCE: DEFINITION, STRUCTURE, AND APPLICATION.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 47
- By:
- Publication type:
- Article
A REASSESSMENT OF LIFE STYLE AND BENEFITS-BASED SEGMENTATION STRATEGIES.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 42
- By:
- Publication type:
- Article
MARITAL ROLES IN DECISION MAKING: THE EFFECT OF HISPANIC SUBCULTURAL IDENTIFICATION.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 34
- By:
- Publication type:
- Article
THE PORTRAYAL OF BLACKS IN BUSINESS PUBLICATION ADVERTISING.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 26
- By:
- Publication type:
- Article
MANAGING CONSUMER EXPECTATIONS OF SERVICES.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 19
- By:
- Publication type:
- Article
IS YOUR CUSTOMER TELLING THE TRUTH ABOUT SERVICE? IMPRESSION MANAGEMENT BIAS IN SERVICE QUALITY ASSESSMENT FOR BUSINESS-TO-BUSINESS RELATIONSHIPS.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 9
- By:
- Publication type:
- Article
PERCEPTIONS OF SALESPEOPLE: IMPLICATIONS FOR SALES MANAGERS AND SALES TRAINERS.
- Published in:
- Journal of Marketing Management (10711988), 1992, v. 2, n. 2, p. 1
- By:
- Publication type:
- Article
PREFACE.
- Published in:
- 1992
- By:
- Publication type:
- Letter