Durable Good, Extended Warranty and Channel Coordination.
- Published in:
- Review of Marketing Science, 2004, v. 2, p. 1
- By:
- Publication type:
- Article
Works matching IS 21945985 AND DT 2004 AND VI 2
Results: 8
1
2
A New Approach for Capturing and Potraying the Competitive Structure of a Market: An Application To The Bush-Kerry-Nader Presidential Contest.
- Published in:
- Review of Marketing Science, 2004, v. 2, p. 1
- By:
- Publication type:
- Article
3
Holding Company Cost Economies in the Global Advertising and Marketing Services Business.
- Published in:
- Review of Marketing Science, 2004, v. 2, p. 1
- By:
- Publication type:
- Article
4
Long-term Profit Impact Of Integrated Marketing Communications Program.
- Published in:
- Review of Marketing Science, 2004, v. 2, p. 1
- By:
- Publication type:
- Article
5
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry.
- Published in:
- Review of Marketing Science, 2004, v. 2, p. 1
- By:
- Publication type:
- Article
6
The Relationship between Market Share and Information in a High-Tech Industry.
- Published in:
- Review of Marketing Science, 2004, v. 2, p. 1
- By:
- Publication type:
- Article
7
Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test.
- Published in:
- Review of Marketing Science, 2004, v. 2, p. 1
- By:
- Publication type:
- Article
8
Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior.
- Published in:
- Review of Marketing Science, 2004, v. 2, p. 1
- By:
- Publication type:
- Article