A CALL FOR A HOLISTIC APPROACH TO MEASURING QUALITY IN HEALTHCARE SERVICES.
- Published in:
- Asia Pacific Journal of Health Management, 2025, v. 20, n. 1, p. 1, doi. 10.24083/apjhm.v20i1.2327
- By:
- Publication type:
- Article
Works matching DE "MARKETING literature"
Results: 1357
1
2
A Spectroscopic Exploration of the Music Marketing Literature: Origins, Historical Roots and Recent Developments.
- Published in:
- International Journal of Arts Management, 2025, v. 27, n. 3, p. 43
- By:
- Publication type:
- Article
3
Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development.
- Published in:
- Journal of Business-to-Business Marketing, 2025, v. 32, n. 2, p. 187, doi. 10.1080/1051712X.2024.2391792
- By:
- Publication type:
- Article
4
Um estudo comparativo entre o nível de divulgação entre varejistas e demais empresas da B3 no âmbito da governança corporativa.
- Published in:
- Revista Ambiente Contábil, 2025, v. 17, n. 1, p. 280, doi. 10.21680/2176-9036.2025v17n1ID35119
- By:
- Publication type:
- Article
5
Big Brother is Listening: Adapting and Marketing Literary Classics in Audio Format—The Case of Storytel's 1984.
- Published in:
- Publishing Research Quarterly, 2025, v. 41, n. 1, p. 74, doi. 10.1007/s12109-024-10013-5
- By:
- Publication type:
- Article
6
Viral diffusion of technology products: a comprehensive stage framework.
- Published in:
- Information Systems & e-Business Management, 2021, v. 19, n. 2, p. 597, doi. 10.1007/s10257-021-00518-3
- By:
- Publication type:
- Article
7
Brand Extension as Informational Leverage.
- Published in:
- Review of Economic Studies, 1998, v. 65, n. 4, p. 655, doi. 10.1111/1467-937X.00063
- By:
- Publication type:
- Article
8
A HISTORICAL REVIEW AND FUTURE RESEARCH AGENDA FOR THE FIELD OF CONSUMER SATISFACTION, DISSATISFACTION, & COMPLAINING BEHAVIOR.
- Published in:
- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2015, v. 28, p. 5
- By:
- Publication type:
- Article
9
THE DELINEATION AND INTERACTIONS OF NORMATIVE AND PREDICTIVE EXPECTATIONS IN CUSTOMER SATISFACTION AND EMOTIONS.
- Published in:
- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2013, v. 26, p. 40
- By:
- Publication type:
- Article
10
TRAINING.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 69
- Publication type:
- Article
11
SUPERVISION.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 69
- Publication type:
- Article
12
SELLING PROCESS.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
- Publication type:
- Article
13
SALESPERSON EVALUATION AND PERFORMANCE.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
- Publication type:
- Article
14
SALES AND COST ANALYSIS.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
- Publication type:
- Article
15
RECRUITING AND SELECTION.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
- Publication type:
- Article
16
MOTIVATION (NON-FINANCIAL) AND JOB SATISFACTION.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
- Publication type:
- Article
17
GENERAL SALES MANAGEMENT.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 66
- Publication type:
- Article
18
BUYER BEHAVIOR.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 66
- Publication type:
- Article
19
Sales Contests: A New Look at an Old Management Tool.
- Published in:
- Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 55
- By:
- Publication type:
- Article
20
In the Name of Transparency: Organizing European pharmaceutical markets through struggles over transparency devices.
- Published in:
- Organization Studies, 2023, v. 44, n. 11, p. 1751, doi. 10.1177/01708406231171802
- By:
- Publication type:
- Article
21
Speciation in Nascent Markets: Collective learning through cultural and material scaffolding.
- Published in:
- Organization Studies, 2022, v. 43, n. 6, p. 829, doi. 10.1177/01708406211031733
- By:
- Publication type:
- Article
22
Technology Orientation: A Reassessment and a Future Research Agenda.
- Published in:
- Istanbul Management Journal, 2019, n. 86, p. 25, doi. 10.26650/imj.2019.86.0002
- By:
- Publication type:
- Article
23
DIGITAL MARKETING ALLIANCE ON SMALL MEDIUM ENTERPRISES (SMES): A SYSTEMATIC LITERATURE REVIEW.
- Published in:
- Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 1, p. 199, doi. 10.17358/jabm.10.1.199
- By:
- Publication type:
- Article
24
Putting Us to the Test.
- Published in:
- 1989
- By:
- Publication type:
- Editorial
25
Marketing con Causa: Una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable.
- Published in:
- Lumina (0123-4072), 2022, v. 23, n. 1, p. 1, doi. 10.30554/lumina.v23.n1.4410.2022
- By:
- Publication type:
- Article
26
Girişimsel Pazarlamanın "Pazarlamada Yeni Bir Yaklaşım" Kapsamında Değerlendirilmesi.
- Published in:
- Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2021, v. 7, n. 4, p. 52
- By:
- Publication type:
- Article
27
The role of emotional structures in the relationship between satisfaction and brand loyalty.
- Published in:
- Cogent Psychology, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311908.2020.1782098
- By:
- Publication type:
- Article
28
Effect of weather on stock market: A literature review and research agenda.
- Published in:
- 2021
- By:
- Publication type:
- Literature Review
29
Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers.
- Published in:
- Cogent Economics & Finance, 2019, v. 7, n. 1, p. 1, doi. 10.1080/23322039.2019.1645631
- By:
- Publication type:
- Article
30
The effect of service quality on revisit intention: The mediating role of destination image.
- Published in:
- Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2250264
- By:
- Publication type:
- Article
31
Interconnectedness of trust-commitment-export performance dimensions: A model of the contingent effect of calculative commitment.
- Published in:
- Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2088461
- By:
- Publication type:
- Article
32
Social Media as a Promotional Tool Towards SME's Development: Evidence from the Financial Industry in a Developing Economy.
- Published in:
- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1923357
- By:
- Publication type:
- Article
33
Understanding mediators and moderators of the effect of customer satisfaction on loyalty.
- Published in:
- Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1922127
- By:
- Publication type:
- Article
34
Towards a holistic view of customer value creation in Lean: A design science approach.
- Published in:
- Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1602924
- By:
- Publication type:
- Article
35
Brand portfolio strategy and brand architecture: A comparative study.
- Published in:
- Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1483465
- By:
- Publication type:
- Article
36
Analyzing research methodologies and publication trends in service marketing literature.
- Published in:
- Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1446265
- By:
- Publication type:
- Article
37
Using standard CETSCALE and other adapted versions of the scale for measuring consumers' ethnocentric tendencies: An analysis of dimensionality.
- Published in:
- Business Research Quarterly, 2014, v. 17, n. 3, p. 174, doi. 10.1016/j.cede.2013.06.003
- By:
- Publication type:
- Article
38
Who Stays, Who Switches: Different Segments of Internet Service Customers.
- Published in:
- Asian Journal of Business Research, 2016, v. 6, n. 2, p. 1, doi. 10.14707/ajbr.160023
- By:
- Publication type:
- Article
39
Odkrywanie sławy polskich pisarzy: żywioł anachronizmu.
- Published in:
- Teksty Drugie, 2024, n. 2, p. 296, doi. 10.18318/td.2024.2.18
- By:
- Publication type:
- Article
40
El desarrollo de los valores cívicos y el fomento de la participación ciudadana en la infancia a través del juguete: el caso del Toolkit de ChildTizens.
- Published in:
- REiDoCrea: Revista Electrónica de Investigación y Docencia Creativa, 2022, v. 11, p. 489
- By:
- Publication type:
- Article
41
Integrating stakeholder management and relationship management: contributions from the relational view of the firm.
- Published in:
- Journal of General Management, 2006, v. 32, n. 2, p. 17, doi. 10.1177/030630700603200202
- By:
- Publication type:
- Article
42
Evolucija marketing koncepcije od 1.0 do 5.0.
- Published in:
- Marketing (0354-3471), 2024, v. 55, n. 1, p. 52, doi. 10.5937/mkng2401052M
- By:
- Publication type:
- Article
43
Dualni kvantitativno-kvalitativni model prodajnih kvota.
- Published in:
- Marketing (0354-3471), 2020, v. 51, n. 3, p. 179, doi. 10.5937/markt2003179a
- By:
- Publication type:
- Article
44
Uticaj elemenata kvaliteta usluga u maloprodajnim trgovinskim objektima na lojalnost potrošača.
- Published in:
- Marketing (0354-3471), 2020, v. 51, n. 2, p. 121
- By:
- Publication type:
- Article
45
Consumers' variety‐seeking behaviors under time pressure: Based on regulatory focus and excitement levels.
- Published in:
- PsyCh Journal, 2024, v. 13, n. 3, p. 440, doi. 10.1002/pchj.770
- By:
- Publication type:
- Article
46
Which screens to share in stores with which customers?
- Published in:
- Journal of Marketing Trends (1961-7798), 2019, v. 5, n. 3, p. 25
- By:
- Publication type:
- Article
47
From principles of marketing to the capstone course: a comparison of marketing students' approaches to learning.
- Published in:
- Marketing Education Review, 2025, v. 35, n. 1, p. 79, doi. 10.1080/10528008.2024.2425760
- By:
- Publication type:
- Article
48
Fostering an age-friendly Marketing Education: Integrating Intergenerational Learning in Marketing Courses.
- Published in:
- Marketing Education Review, 2024, v. 34, n. 4, p. 347, doi. 10.1080/10528008.2024.2422439
- By:
- Publication type:
- Article
49
MARKETING CURRICULUM DESIGN AND CAREER OUTCOMES.
- Published in:
- Marketing Education Review, 2023, v. 33, n. 3, p. 242, doi. 10.1080/10528008.2022.2164206
- By:
- Publication type:
- Article
50
STUDENTS' RECALLED DESIRABILITY OF USING GAME-BASED STUDENT RESPONSE SYSTEMS (GSRSS): a USER EXPERIENCE (UX) PERSPECTIVE.
- Published in:
- Marketing Education Review, 2023, v. 33, n. 4, p. 272, doi. 10.1080/10528008.2022.2117989
- By:
- Publication type:
- Article