Found: 18

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  • Mapping Markets for Strategic Purposes with MM4XL Software.

    Published in:
    2005
    By:
    • Chakrapani, Chuck
    Publication type:
    Book Review

  • Simply Better.

    Published in:
    2005
    By:
    • Kramarich, Nancy
    Publication type:
    Book Review

  • Simply Better Is Simply Better.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 45
    By:
    • Barwise, Patrick;
    • Meehan, Seán
    Publication type:
    Article

  • Simply Better Is a Recipe for Simply Mediocre.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 44
    By:
    • Clancy, Kevin J.;
    • Bowen, Ami
    Publication type:
    Article

  • Simply Better Is Simply Wrong.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 43
    By:
    • Rubinson, Joel
    Publication type:
    Article

  • Soft Modeling with Partial Least Squares.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 40
    By:
    • Deal, Ken
    Publication type:
    Article

  • Beyond Top of Mind.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 38
    By:
    • Henderson, Naomi R.
    Publication type:
    Article

  • Loyalty Leverage.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 31
    By:
    • Etter, Bill
    Publication type:
    Article

  • Branding Unmasked.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 24
    By:
    • Hollis, Nigel
    Publication type:
    Article

  • Branding's New Horizons.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 21
    By:
    • Schultz, Don E.
    Publication type:
    Article

  • Brand Name Anatomy.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 14
    By:
    • Moskowitz, Howard;
    • Gofman, Alex;
    • Beckley, Jacqueline;
    • Ewald, Jeffrey
    Publication type:
    Article

  • It's Alive.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 9
    By:
    • Clancy, Kevin J.;
    • Krieg, Peter C.
    Publication type:
    Article

  • Shopping Rediscovered.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 6
    By:
    • Wyner, Gordon A.
    Publication type:
    Article

  • Take it personally.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Don't cell yourself short.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 5
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • Get it together.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • MARKETING MIX.

    Published in:
    Marketing Research, 2005, v. 17, n. 3, p. 4
    By:
    • Grapentine, Terry
    Publication type:
    Article

  • FROM THE EDITOR.

    Published in:
    2005
    By:
    • Chakrapani, Chuck
    Publication type:
    Editorial