Works matching IS 1534973X AND DT 2002 AND VI 12 AND IP 1
Results: 9
GROCERY STORE PRICING AND ITS EFFECT ON INITIAL AND ONGOING STORE CHOICE.
- Published in:
- Marketing Management Journal, 2002, v. 12, n. 1, p. 107
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- Article
CHOICE-BASED SEGMENTATION AND TARGETING THE "SWITCHABLE" CUSTOMER.
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- Marketing Management Journal, 2002, v. 12, n. 1, p. 98
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- Article
AN EMPIRICAL TEST OF THE INTERNAL MARKET/EXTERNAL MARKET MODEL.
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- Marketing Management Journal, 2002, v. 12, n. 1, p. 82
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- Article
SUBURBAN REGIONAL SHOPPING MALLS: RECONSIDERING ZONAL MERCHANDISING.
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- Marketing Management Journal, 2002, v. 12, n. 1, p. 74
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- Article
PIE: AN AID TO ADVERTISING RESEARCH.
- Published in:
- Marketing Management Journal, 2002, v. 12, n. 1, p. 59
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- Article
PERCEIVED RISK AND MORAL PHILOSOPHY: NEW DIRECTIONS IN MARKETING ETHICS STUDIES.
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- Marketing Management Journal, 2002, v. 12, n. 1, p. 49
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- Article
MARKETING STRATEGY SELECTION: IMPACT OF ENTREPRENEURIAL ORIENTATION AND ENVIRONMENTAL PERCEPTIONS.
- Published in:
- Marketing Management Journal, 2002, v. 12, n. 1, p. 32
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- Article
RUSSIAN NATIONAL CHARACTER: AN APPLICATION OF CLARK'S COMPREHENSIVE FRAMEWORK.
- Published in:
- Marketing Management Journal, 2002, v. 12, n. 1, p. 19
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- Article
MULTICULTURAL MARKETING: ADVERTISING STRATEGIES FOR THE MEXICAN-AMERICAN MARKET.
- Published in:
- Marketing Management Journal, 2002, v. 12, n. 1, p. 1
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- Article