Influence of Emotion on Need Generation and Purchase Intention Among Car Buyers: An Empirical Study.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 3, p. 35
- By:
- Publication type:
- Article
Works matching IS 09729097 AND DT 2024 AND VI 21 AND IP 3
Results: 3
1
2
Growth of realme: From an Underdog to a Market Challenger.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 3, p. 53
- By:
- Publication type:
- Article
3
Boycott or Buycott? An Empirical Study on Political Consumerism and the Impact of Negative and Positive Information on Purchase Intention of Brands.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 3, p. 5
- By:
- Publication type:
- Article