Works matching DE "SPORTS marketing"
Results: 1004
Who do I Root for Now? The Impact of Franchise Relocation on the Loyal Fans Left Behind: A Case Study of Hartford Whalers Fans.
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- Journal of Sport Behavior, 2007, v. 30, n. 1, p. 36
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- Article
Using Sex and Gender Role Orientation to Predict Level of Sport Fandom.
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- Journal of Sport Behavior, 2004, v. 27, n. 4, p. 367
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- Publication type:
- Article
A Fair Go for the Fans?: Super Leagues, Sports Ownership and Fans in Australia.
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- Social Alternatives, 1996, v. 15, n. 4, p. 43
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- Publication type:
- Article
Take Me Out to the Ballgame: The Effects of Objective, Social, and Temporal Performance Information on Attendance at Major League Baseball Games.
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- Journal of Sport Psychology, 1983, v. 5, n. 3, p. 302, doi. 10.1123/jsp.5.3.302
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- Article
Overinference from Weak Signals and Underinference from Strong Signals.
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- Quarterly Journal of Economics, 2025, v. 140, n. 1, p. 335, doi. 10.1093/qje/qjae032
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- Article
Women’s sports coverage remains largely marginalized.
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- Newspaper Research Journal, 2016, v. 37, n. 3, p. 275, doi. 10.1177/0739532916663211
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- Article
The decision-making determinants of sport tourists: a meta-analysis.
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- 2023
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- Publication type:
- Literature Review
Akademik Bir Alan Olarak Spor Ekonomisi: Türkiye’de Spor Ekonomisi Tezleri ve Yaygın Temalar.
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- Sportif Bakış: Spor ve Eğitim Bilimleri Dergisi, 2023, v. 10, n. 3, p. 203, doi. 10.33468/sbsebd.343
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- Article
Relationship Between Brand Awareness Levels, Brand Loyalty Behaviors, Brand Function Perceptions, Factors Influencing Brand Loyalty, and Preferred Criteria in Product Purchasing Among Secondary School Students Engaged in Sports.
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- Journal of Education & Recreation Patterns (JERP), 2023, v. 4, n. 2, p. 431, doi. 10.53016/jerp.v4i2.179
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- Article
Sports Sponsorship.
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- International Journal of Social Science, Innovation, & Educational Technologies, 2024, v. 5, n. 17, p. 25, doi. 10.54603/iss.198
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- Article
Sport Logistics: Considerations on the Nexus of Logistics and Sport Management and Its Unique Features.
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- Logistics (2305-6290), 2023, v. 7, n. 3, p. 57, doi. 10.3390/logistics7030057
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- Publication type:
- Article
Obstacles and legal strategies of sports marketing development in Iran.
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- Rassegna di diritto ed Economia dello Sport, 2017, v. 12, n. 2, p. 578
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- Publication type:
- Article
Research on Features and Functions of Marine Sports Based on Experience Economy.
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- Journal of Coastal Research, 2019, v. 94, p. 754, doi. 10.2112/SI94-149.1
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- Publication type:
- Article
FUTBOLUN PAZARLANMASI VE KURUMSAL KİMLİK: FENERBAHÇE SPOR KULÜBÜ ÖRNEĞİ.
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- Sosyologca, 2018, n. 15/16, p. 217
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- Publication type:
- Article
#VegasStrong: Sport, Public Memorialization, and the Golden Knights.
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- Communication & Sport, 2021, v. 9, n. 1, p. 110, doi. 10.1177/2167479519855085
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- Publication type:
- Article
Borrowing Brands to Create a Brand: The Commercial Mediation of Paralympic Athletes.
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- Communication & Sport, 2020, v. 8, n. 4/5, p. 507, doi. 10.1177/2167479519896542
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- Publication type:
- Article
Measuring Fantasy Team and Favorite Team Interactivity Through Implicit Association.
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- Communication & Sport, 2019, v. 7, n. 6, p. 811, doi. 10.1177/2167479518804482
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- Publication type:
- Article
Effects of Controllability of Athlete Celebrity Endorsers' Drug Scandals on Punitive Opinions: Sensation Seeking as a Moderator.
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- Communication & Sport, 2019, v. 7, n. 3, p. 361, doi. 10.1177/2167479518769897
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- Publication type:
- Article
Sports betting around the world: A systematic review.
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- Journal of Behavioral Addictions, 2022, v. 11, n. 3, p. 689, doi. 10.1556/2006.2022.00064
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- Publication type:
- Article
THE INFLUENCE OF BRAND PERSONALITY TOWARDS IDENTIFICATION OF PREMIER SOCCER LEAGUE TEAMS IN SOUTH AFRICA: A STRUCTURAL EQUATION MODEL.
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- Polish Journal of Management Studies, 2022, v. 25, n. 1, p. 378, doi. 10.17512/pjms.2022.25.1.23
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- Article
Happiest place(s) on Earth? Investigating the differences (and impact) of fandom and rivalry among fans of sport and Disney's Theme Parks.
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- Journal of Brand Strategy, 2021, v. 10, n. 3, p. 283
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- Publication type:
- Article
The evolution of naming rights agreements in the United States.
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- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 163, doi. 10.69554/myjx2625
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- Publication type:
- Article
Managerial perspectives of fan socialisation strategies for marketing to new NHL fans.
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- Journal of Brand Strategy, 2020, v. 8, n. 4, p. 359, doi. 10.69554/ueaa4178
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- Publication type:
- Article
Strategic management of the brand in the world of sport.
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- Journal of Brand Strategy, 2013, v. 2, n. 4, p. 403
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- Publication type:
- Article
The influence of gender on baseball sponsorship activation tactics.
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- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 71, doi. 10.69554/wgbx5514
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- Publication type:
- Article
Does sports marketing work? How is it measured?
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- Journal of Brand Strategy, 2014, v. 3, n. 1, p. 41, doi. 10.69554/svjh4189
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- Publication type:
- Article
Sponsorship practice paper Decoding the modern sports fan.
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- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 189, doi. 10.69554/aifv4136
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- Publication type:
- Article
The rise and rise of athlete brand endorsements.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 79, doi. 10.69554/thop1461
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- Publication type:
- Article
Review on the application of cloud computing in the sports industry.
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- Journal of Cloud Computing (2192-113X), 2023, v. 12, n. 1, p. 1, doi. 10.1186/s13677-023-00531-6
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- Article
COLLEGIATE SPORTS: ARE YOU A FAN?
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- Journal of International Management Studies, 2016, v. 16, n. 1, p. 19, doi. 10.18374/JIMS-16-1.3
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- Publication type:
- Article
UM ESTUDO SOBRE A SATISFAÇÃO DO CONSUMIDOR ESPORTIVO QUE FREQUENTA ESTÁDIOS DE FUTEBOL EM BELO HORIZONTE.
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- Revista Eletrônica de Ciência Administrativa, 2013, v. 12, n. 1, p. 121, doi. 10.5329/RECADM.2013004
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- Publication type:
- Article
EVALUATING THE POTENTIAL OF SPORTS EVENTS AS TOOLS OF PROMOTION FOR CITIES AND REGIONS ON AN INTERNATIONAL SCALE.
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- Acta Scientiarum Polonorum. Oeconomia, 2016, v. 15, n. 2, p. 163
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- Publication type:
- Article
How the Foreign Corrupt Practices Act Can Help Referee FIFA.
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- Maryland Journal of International Law, 2016, v. 31, n. 1, p. 283
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- Article
Managerial background, resource allocation, and team performance in the National Football League.
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- Applied Economics, 2024, v. 56, n. 56, p. 7517, doi. 10.1080/00036846.2023.2288036
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- Publication type:
- Article
MIÉRT ÉPPEN AMERIKA(I FOCI)? HAZAI NFL-SZURKOLÓK CSAPATVÁLASZTÁSÁNAK INDOKAI AZ IDENTIFIKÁCIÓ TÜKRÉBEN.
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- Vezetéstudomány / Budapest Management Review, 2025, v. 56, n. 1, p. 14, doi. 10.14267/VEZTUD.2025.01.02
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- Publication type:
- Article
KELL MÉG SZURKOLÓ A STADIONOKBA? A CSAPATTAL VALÓ SZURKOLÓI AZONOSULÁS ÉS A CSAPATHOZ VALÓ KÖTŐDÉS VIZSGÁLATA EGY HAZAI FUTBALLKLUB ESETÉBEN.
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- Vezetéstudomány / Budapest Management Review, 2023, v. 54, n. 7/8, p. 13, doi. 10.14267/VEZTUD.2023.07-08.02
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- Publication type:
- Article
Pre-Production Relationship Marketing A Lesson from Sports Marketing.
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- Journal of Relationship Marketing, 2005, v. 4, n. 1/2, p. 73, doi. 10.1300/J366v04n01_06
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- Publication type:
- Article
Effects of tourism resource search on folk sports project development fuzzy front-end performance: The moderating role of environmental dynamics change.
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- PLoS ONE, 2024, v. 19, n. 5, p. 1, doi. 10.1371/journal.pone.0304161
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- Publication type:
- Article
Sports as a 'Green Product' in Destination Marketing: Case of Windsurfing in Cesme, Turkey.
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2015, v. 10, n. 39, p. 6596, doi. 10.19168/jyu.13051
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- Publication type:
- Article
Role of the stadium in the value enhancement process of a rugby union match.
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- Journal of Strategic Marketing, 2018, v. 26, n. 1, p. 106, doi. 10.1080/0965254X.2017.1377755
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- Publication type:
- Article
Exploring value co-creation in Fan Fests: the role of fans.
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- Journal of Strategic Marketing, 2018, v. 26, n. 1, p. 71, doi. 10.1080/0965254X.2017.1374298
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- Publication type:
- Article
There goes my hero again: sport scandal frequency and social identity driven response.
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- Journal of Strategic Marketing, 2018, v. 26, n. 1, p. 56, doi. 10.1080/0965254X.2017.1359656
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- Publication type:
- Article
Social media and sports: driving fan engagement with football clubs on Facebook.
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- Journal of Strategic Marketing, 2018, v. 26, n. 1, p. 37, doi. 10.1080/0965254X.2017.1359655
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- Publication type:
- Article
Sponsorship programmes and corruption in sport: management responses to a growing threat.
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- Journal of Strategic Marketing, 2018, v. 26, n. 1, p. 19, doi. 10.1080/0965254X.2017.1344292
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- Publication type:
- Article
Pomen uporabe informacijskih tehnologij v športu v obdobju krize COVID-19.
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- Revija Šport, 2021, v. 69, n. 3/4, p. 224
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- Publication type:
- Article
RESEARCH IN CONSUMER PREFERENCES SELECTING THE SERVICES OF WELLNESS-FITNESS CENTRES IN KAUNAS.
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- Education. Physical Training. Sport / Ugdymas. Kûno kultûra. Sportas, 2013, n. 89, p. 57
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- Article
Post-Crisis Sports Marketing Business Model Shifts.
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- Managing Global Transitions: International Research Journal, 2011, v. 9, n. 2, p. 171
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- Publication type:
- Article
Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia.
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- 2016
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- Publication type:
- journal article
REVENUE DIVERGENCE AND COMPETITIVE BALANCE IN A DIVISIONAL SPORTS LEAGUE.
- Published in:
- Scottish Journal of Political Economy, 2004, v. 51, n. 3, p. 359, doi. 10.1111/j.0036-9292.2004.00310.x
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- Publication type:
- Article
Digital and Interactive Marketing Communications in Sports.
- Published in:
- Journal of Interactive Advertising, 2021, v. 21, n. 2, p. 75, doi. 10.1080/15252019.2021.1970422
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- Publication type:
- Article