Works matching DE "MARKETING planning"
Results: 1363
Uncertainty and Planning: reasoning on French indicative planning.
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- Nova Economia, 2024, v. 34, p. 1, doi. 10.1590/0103-6351/8563
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- Article
TRANSFORMATION OF DISTRIBUTION IN THE ERA OF INDUSTRY 4.0: THE CASE STUDY OF THE STEEL DISTRIBUTION IN POLAND.
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- Polish Journal of Management Studies, 2024, v. 30, n. 2, p. 109, doi. 10.17512/pjms.2024.30.2.07
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- Article
The 'Garagedominium' Era.
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- Builder: The Magazine of the National Association of Home Builders, 2025, v. 48, n. 1, p. 64
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- Article
THE M.A.R.K.E.T APPROACH TO PROMOTING YOUR ACADEMIC LIBRARY.
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- 2006
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- Publication type:
- Editorial
Ciberplanificación, propiedad privada y cálculo económico.
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- Revista de Economía Institucional, 2021, v. 23, n. 45, p. 163, doi. 10.18601/01245996.v23n45.08
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- Article
Causation, counterfactuals, and competitive advantage.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2009, v. 30, n. 12, p. 1245, doi. 10.1002/smj.793
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- Article
MARKETING'S CONTRIBUTION TO THE IMPLEMENTATION OF BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2001, v. 22, n. 11, p. 1055, doi. 10.1002/smj.198
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- Article
EVENTFUL CITIES AS GLOBAL INNOVATION CATALYSTS: THE SÓNAR FESTIVAL NETWORK.
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- Event Management, 2017, v. 21, n. 5, p. 621, doi. 10.3727/152599517X15053272359077
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- Article
Squaring customer demands, brand strength, and production requirements: A case example of an integrated product and branding strategy.
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- Total Quality Management & Business Excellence, 2010, v. 21, n. 10, p. 1017, doi. 10.1080/14783363.2010.487706
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- Article
THE COLLABORATION CHALLENGE.
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- Manufacturing Engineer, 2004, v. 83, n. 6, p. 6
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- Article
The decision-making determinants of sport tourists: a meta-analysis.
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- Current Issues in Tourism, 2023, v. 26, n. 12, p. 1894, doi. 10.1080/13683500.2022.2077175
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- Publication type:
- Article
UMA ANÁLISE DA UTILIZAÇÃO DO PLANEJAMENTO DE MARKETING EM DOIS SUPERMERCADOS NA CIDADE DE SÃO MIGUEL/RN.
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- Revista Foco (Interdisciplinary Studies Journal), 2023, v. 16, n. 3, p. 1, doi. 10.54751/revistafoco.v16n3-020
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- Publication type:
- Article
PROPOSTA DE PLANO DE AÇÕES DE MARKETING PARA UMA MICROEMPRESA DE COSMÉTICOS DE SANTA CATARINA.
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- Revista Foco (Interdisciplinary Studies Journal), 2022, v. 15, n. 3, p. 1, doi. 10.54751/revistafoco.v15n3-012
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- Publication type:
- Article
AREAS OF ORGANIZATIONAL CHANGE AND THEIR IMPACT ON THE STRATEGIC MARKETING PLANNING PROCESS.
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- Iraq Journal of Market Research & Consumer Protection / Al-Mağallaẗ al-ʿIrāqiyyaẗ li-Buḥūṯ al-Sūq wa-Ḥimāyaẗ al-Mustahlik, 2022, v. 14, n. 2, p. 50, doi. 10.28936/jmracpc14.2.2022.(7)
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- Article
تأثري الرباعة التسويقية يف امليزة التنافسية املستدامة.
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- Journal of Baghdad College of Economic Sciences University, 2023, n. 72, p. 49
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- Article
تأثير ابحاث السوق في الطمب عمى الخدمة التأمينية-بحث تطبيقي في شركة التأمين الوطنية .
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- Journal of Baghdad College of Economic Sciences University, 2021, n. 63, p. 105
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- Article
Uso de las prácticas de comercialización de las PYME de la Ciudad de México y su relación con la competitividad.
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- Retos, Revista de Ciencias Administrativas y Económicas, 2020, v. 10, n. 20, p. 283, doi. 10.17163/ret.n20.2020.06
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- Article
Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context.
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- Museum Management & Curatorship, 2010, v. 25, n. 3, p. 259, doi. 10.1080/09647775.2010.498984
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- Article
Establishing an appropriate mode of comparison for measuring the performance of marbling score output from video image analysis beef carcass grading systems.
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- Journal of Animal Science, 2010, v. 88, n. 7, p. 2464, doi. 10.2527/jas.2009-2593
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- Publication type:
- Article
Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem.
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- Journal of Consumer Research, 2012, v. 38, n. 5, p. 860, doi. 10.1086/660918
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- Publication type:
- Article
The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty.
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- Journal of Consumer Research, 2008, v. 34, n. 6, p. 897, doi. 10.1086/527342
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- Publication type:
- Article
A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior.
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- Journal of Consumer Research, 2001, v. 28, n. 2, p. 296, doi. 10.1086/322904
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- Publication type:
- Article
Why Is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice.
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- Journal of Consumer Research, 2000, v. 26, n. 4, p. 372, doi. 10.1086/209569
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- Publication type:
- Article
An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods.
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- Journal of Consumer Research, 1994, v. 21, n. 3, p. 408, doi. 10.1086/209407
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- Article
Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process.
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- Journal of Consumer Research, 1989, v. 16, n. 3, p. 310, doi. 10.1086/209217
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- Article
Model of Consumer Reaction to Product Characteristics.
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- Journal of Consumer Research, 1977, v. 4, n. 2, p. 89, doi. 10.1086/208684
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- Article
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 11, doi. 10.1080/00913367.2005.10639210
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- Article
INTERNATIONAL SERVICES ADVERTISING (ISA).
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- Journal of Advertising, 2005, v. 34, n. 1, p. 65, doi. 10.1080/00913367.2005.10639184
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- Article
"BROUGHT TO YOU BY BRAND A AND BRAND B."
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- Journal of Advertising, 2003, v. 32, n. 3, p. 19, doi. 10.1080/00913367.2003.10639139
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- Article
The Effects of Magazine-Induced Psychological Responses and Thematic Congruence on Memory and Attitude Toward the Ad in a Real-Life Setting.
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- Journal of Advertising, 2002, v. 31, n. 4, p. 27, doi. 10.1080/00913367.2002.10673683
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- Article
THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION.
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- Journal of Advertising, 2004, v. 33, n. 1, p. 83, doi. 10.1080/00913367.2004.10639156
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- Article
THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE.
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- Journal of Advertising, 2004, v. 33, n. 1, p. 69, doi. 10.1080/00913367.2004.10639154
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- Article
THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS.
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- Journal of Advertising, 2004, v. 33, n. 1, p. 55, doi. 10.1080/00913367.2004.10639153
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- Article
AROUSAL, MEMORY, AND IMPRESSION-FORMATION EFFECTS OF ANIMATION SPEED IN WEB ADVERTISING.
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- Journal of Advertising, 2004, v. 33, n. 1, p. 7, doi. 10.1080/00913367.2004.10639152
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- Article
THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS.
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- Journal of Advertising, 2003, v. 32, n. 4, p. 67, doi. 10.1080/00913367.2003.10639141
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- Article
ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM).
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- Journal of Advertising, 2003, v. 32, n. 4, p. 19, doi. 10.1080/00913367.2003.10639146
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- Article
A TEST OF AD APPEAL EFFECTIVENESS IN POLAND AND THE UNITED STATES.
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- Journal of Advertising, 2003, v. 32, n. 3, p. 57, doi. 10.1080/00913367.2003.10639136
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- Article
WHEN DOES HUMOR ENHANCE OR INHIBIT AD RESPONSES?
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- Journal of Advertising, 2003, v. 32, n. 3, p. 31, doi. 10.1080/00913367.2003.10639134
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- Article
ON THE ISSUE OF TIME EXPRESSIONS IN PROMOTING PRODUCT BENEFITS.
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- Journal of Advertising, 2003, v. 32, n. 2, p. 33, doi. 10.1080/00913367.2003.10639131
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- Article
ACCOUNT PLANNERS' VIEWS ON HOW THEIR WORK IS AND SHOULD BE EVALUATED.
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- Journal of Advertising, 2003, v. 32, n. 2, p. 7, doi. 10.1080/00913367.2003.10639132
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- Publication type:
- Article
What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness.
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- Journal of Advertising, 2002, v. 31, n. 4, p. 53, doi. 10.1080/00913367.2002.10673685
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- Article
The Effectiveness of Information and Color in Yellow Pages Advertising.
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- Journal of Advertising, 2000, v. 29, n. 2, p. 59, doi. 10.1080/00913367.2000.10673609
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- Article
Examining the Longevity of New Agency Accounts: A Comparative Study of U.S. and U.K. Advertising Experiences.
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- Journal of Advertising, 1999, v. 28, n. 4, p. 75, doi. 10.1080/00913367.1999.10673597
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- Publication type:
- Article
The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study.
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- Journal of Advertising, 1999, v. 28, n. 3, p. 25, doi. 10.1080/00913367.1999.10673587
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- Article
Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages.
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- Journal of Advertising, 1999, v. 28, n. 2, p. 1, doi. 10.1080/00913367.1999.10673580
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- Publication type:
- Article
The Effects of Affective Responses to Media Context on Advertising Evaluations.
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- Journal of Advertising, 1998, v. 27, n. 4, p. 41, doi. 10.1080/00913367.1998.10673568
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- Article
A Cross-Country Investigation of Recall of and Attitude toward Comparative Advertising.
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- Journal of Advertising, 1998, v. 27, n. 2, p. 111, doi. 10.1080/00913367.1998.10673556
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- Article
Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach.
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- Journal of Advertising, 1997, v. 26, n. 3, p. 17, doi. 10.1080/00913367.1997.10673526
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- Article
Clusters, Social Fields, and Capabilities.
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- International Studies of Management & Organization, 2001, v. 31, n. 4, p. 35, doi. 10.1080/00208825.2001.11656826
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- Publication type:
- Article
Is there an advantage? Considerations for researchers studying the effects of the type of Medicare coverage.
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- Health Services Research, 2024, v. 59, n. 1, p. 1, doi. 10.1111/1475-6773.14264
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- Article