Works matching DE "SOCIAL media in marketing"

Results: 1250

Information processing of travel barrage reviews: effects of social presence and opinion leaders on the relationship between barrage reviews and travel intention.

Published in:

Current Issues in Tourism, 2025, v. 28, n. 11, p. 1746, doi. 10.1080/13683500.2024.2348095

By:

Yang, Yong;
Zou, Yongguang;
Jin, Dan

Publication type:

Article

Navigating the social media market: AI and the challenge of fake news dissemination in the business environment.

Published in:

Oeconomia Copernicana, 2025, v. 16, n. 1, p. 79, doi. 10.24136/oc.3386

By:

Burcă-Voicu, Monica Ioana;
Cramarenco, Romana Emilia;
Dabija, Dan-Cristian

Publication type:

Article

Predictive capacities of social media in the financial market: ARX-GARCH model.

Published in:

Economics & Law / Ekonomia i Prawo, 2025, v. 24, n. 1, p. 5, doi. 10.12775/EiP.2025.01

By:

MICHALAK, JOANNA

Publication type:

Article

The Impact of Social Media on Sports Marketing and Consumer Engagement.

Published in:

Studia Universitatis Babes-Bolyai, Educatio Artis Gymnasticae, 2025, v. 70, n. 1, p. 1

By:

APOSTU, Paula Alina;
MACRA-OȘORHEAN, Maria Daniela;
ȘERBAN, Radu-Tiberiu;
CIOCOIU, Ioan-Cătălin;
BARTHA, Velu-Sebastian

Publication type:

Article

The 'Insta' effect on the intention to visit a destination: a case for conspicuous consumption?

Published in:

Tourism & Management Studies, 2025, v. 21, n. 2, p. 1, doi. 10.18089/tms.20250201

By:

Maria Soares, Ana;
Casais, Beatriz;
Calvo-Porral, Cristina;
Oliveira, Adriana

Publication type:

Article

THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CONSUMER BEHAVIOR TOWARDS GREEN PRODUCTS - AN ANALYSIS OF LOCAL AND GLOBAL COMPANIES.

Published in:

Economic Horizons / Ekonomski Horizonti, 2025, v. 27, n. 1, p. 49, doi. 10.5937/ekonhor2501049F

By:

Filipović, Jovana;
Šapić, Srđan

Publication type:

Article

EDITORIAL.

Published in:

Economic Horizons / Ekonomski Horizonti, 2025, v. 27, n. 1, p. 1

By:

Jakšić, Milena

Publication type:

Article

The Institutionalization of Farmers Association Service Offerings via Line Group During Covid-19 Pandemic.

Published in:

Pacific Asia Journal of the Association for Information Systems, 2025, v. 17, n. 2, p. 1, doi. 10.17705/1pais.17206

By:

Wen-Cheng Shen;
Fu-Ren Lin

Publication type:

Article

Digital Transformation and Immersive Technologies: Social Media, Augmented Reality, and Online-to-Offline Services.

Published in:

Pacific Asia Journal of the Association for Information Systems, 2025, v. 17, n. 2, p. 1, doi. 10.17705/1pais.17205

By:

Jack Shih-Chieh Hsu;
Yu-Ting Chang-Chien

Publication type:

Article

Public Policies to Restrict Food Marketing to Children in Latin America: Progress and Challenges.

Published in:

Global Policy, 2025, v. 16, n. 2, p. 385, doi. 10.1111/1758-5899.13470

By:

Théodore, Florence L.;
Durán, Regina;
Mayo, Lizbeth Tolentino;
Aragón‐Gama, Alondra Coral;
Mejía, Vania Lara;
Moreno, Priscila;
Barquín, Paulina;
Villaverde, Paola;
de Candido, Fiorella Espinosa;
Eguiluz, Maria Isabel Ferre;
Barquera, Simón

Publication type:

Article

Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter.

Published in:

Journal of Marketing, 2025, v. 89, n. 4, p. 39, doi. 10.1177/00222429241298654

By:

Lysyakov, Mikhail;
Kannan, P.K.;
Viswanathan, Siva;
Zhang, Kunpeng

Publication type:

Article

Using social media for agricultural information dissemination: the role of informant-recipient homogeneity.

Published in:

Journal of Development Effectiveness, 2025, v. 17, n. 2, p. 178, doi. 10.1080/19439342.2024.2425075

By:

Takahashi, Ryo;
Todo, Yasuyuki;
Kim, Yu Ri;
Kashiwagi, Yuzuka;
Tsegaye, Denu Lemma

Publication type:

Article

THE DEVELOPMENT OF ONLINE MARKETING IN ALBANIA IN 2019-2023.

Published in:

Acta Scientiarum Polonorum. Oeconomia, 2025, v. 24, n. 1, p. 15, doi. 10.22630/ASPE.2025.24.1.2

By:

Fejzaj, Elona;
Gogo, Gerta

Publication type:

Article

Impact of Social Media Marketing on Consumers’ Purchase Intention Through Brand Awareness and Brand Engagement.

Published in:

IUP Journal of Brand Management, 2025, v. 22, n. 1, p. 45, doi. 10.71329/IUPJBRM/2025.22.1.45-61

By:

Karmakar, Anupam;
Mishra, Kiran

Publication type:

Article

The Impact of Social Media on Gen Z's Mental Health and Privacy.

Published in:

Journal of Competitiveness, 2025, v. 17, n. 1, p. 233, doi. 10.7441/joc.2025.01.11

By:

Ramon Saura, Jose;
Gelashvili, Vera;
Gabriel Martínez-Navalón, Juan

Publication type:

Article

Editor's introduction.

Published in:

Financial Innovation, 2025, v. 11, n. 1, p. 1, doi. 10.1186/s40854-024-00742-z

By:

Kou, Gang

Publication type:

Article

Serving hot cakes and hashtags: how two popular resort towns entice LGBTQ+ tourists with food and drink on social media.

Published in:

Food, Culture & Society, 2025, v. 28, n. 3, p. 649, doi. 10.1080/15528014.2023.2291881

By:

Chamberlain, Edward A.

Publication type:

Article

Building an actionable social media marketing planning through content creation strategies - “4D Framework”.

Published in:

Journal of Contemporary Research in Management, 2023, v. 18, n. 1, p. 1

By:

R., Sudarshan;
S. N., Vivek Raj

Publication type:

Article

THE IMPACT OF INFLUENCER MARKETING ON FEMALE CONSUMERS' ONLINE IMPULSE BUYING INTENTIONS.

Published in:

International Journal of Economic & Administrative Studies, 2025, n. 47, p. 169, doi. 10.18092/ulikidince.1597669

By:

DEMİR, Senay;
GÜR, Duygu

Publication type:

Article

Examining the impact of social media usage on start-ups performance: Mediating role of brand image.

Published in:

PLoS ONE, 2025, v. 20, n. 5, p. 1, doi. 10.1371/journal.pone.0320133

By:

Bruce, Emmanuel;
Shurong, Zhao;
Amoah, John;
Egala, Sulemana Bankuoru;
Sarfo, Philip Adu;
Baidoo, Bernard Ekow;
Darko, Dennis Akomanyi;
Ailing, Luo;
Yongxing, Ynag

Publication type:

Article

Segmenting Voters by Motivation to Use Social Media and Their Lifestyle for Political Engagement.

Published in:

Journal of Political Marketing, 2025, v. 24, n. 2, p. 101, doi. 10.1080/15377857.2023.2168831

By:

Mochla, Vagia;
Tsourvakas, Georgios;
Stoubos, Iakovos

Publication type:

Article

#Fittok: How Fitfluencers' Videos on Tiktok Impact Adolescents' Body Satisfaction, Workout Intention, and Behavior.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1563, doi. 10.1002/mar.22192

By:

de Brabandere, Marloes;
Hudders, Liselot;
Vanwesenbeeck, Ini

Publication type:

Article

How Argument Numerosity Shapes Firm‐Generated Content Effectiveness.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1437, doi. 10.1002/mar.22185

By:

Pozharliev, Rumen;
De Angelis, Matteo;
Cascio Rizzo, Giovanni Luca

Publication type:

Article

Special issue on digital inclusion.

Published in:

Information Systems & e-Business Management, 2022, v. 20, n. 4, p. 631, doi. 10.1007/s10257-021-00531-6

By:

Kumar, Ram;
Subramaniam, Chandra;
Zhao, Kexin

Publication type:

Article

Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector.

Published in:

Information Systems & e-Business Management, 2022, v. 20, n. 4, p. 657, doi. 10.1007/s10257-021-00522-7

By:

Han, Honghua;
Xiong, Jason;
Zhao, Kexin

Publication type:

Article

#Etiquetón Campaña para aportar datos al archivo fotográfico del Sistema de Bibliotecas de la Universidad Católica de Córdoba, Argentina.

Published in:

Información, Cultura y Sociedad, 2024, n. 51, p. 177, doi. 10.34096/ics.i51.14576

By:

Meyer Tissera, Nancy Nadia;
Michel, Yamila Salú

Publication type:

Article

Innovative Digital Marketing Strategies for Promoting Polymer Courses in Private Higher Education Institutions.

Published in:

Macromolecular Symposia, 2025, v. 414, n. 2, p. 1, doi. 10.1002/masy.70010

By:

Gupta, Rajiv;
Shyam, Hari Shankar;
Nain, Vidushi;
Yahya, M.Z.A.;
Singh, Pramod K

Publication type:

Article

Analysis of the influence of social media marketing on brand awareness and brand loyalty: the mediating role of brand gestalt (study at PT AKR Land Kawanua Emerald City Manado).

Published in:

Jurnal Mantik, 2024, v. 8, n. 3, p. 1474

By:

Mokalu, Risca Rioline;
Soewignyo, Tonny Irianto

Publication type:

Article

USING INTERNET MARKETING AND SOCIAL MEDIA TO PROMOTE ECOTOURISM IN UKRAINE (BASED ON THE EXPERIENCE OF NORWAY AND ICELAND).

Published in:

Sport & Tourism Central European Journal / Sport i Turystyka Środkowoeuropejskie Czasopismo Naukowe, 2024, v. 7, n. 2, p. 139, doi. 10.16926/sit.2024.02.07

By:

KNIAZIEVA, Tetiana V.;
KAZANSKA, Olena O.;
OROCHOVSKA, Lyudmila A.;
HORIUNOVA, Kateryna A.;
CHERNYSHOVA, Taia V.

Publication type:

Article

LIKE, SHARE OR COMMENT 'TILL WE DIE: ANALYZING FOOTBALL FANS' ENGAGEMENTS, IDENTITY AND LOYALTY ON SOCIAL MEDIA.

Published in:

Sport & Tourism Central European Journal / Sport i Turystyka Środkowoeuropejskie Czasopismo Naukowe, 2024, v. 7, n. 1, p. 69, doi. 10.16926/sit.2024.01.05

By:

KAYA, Sabri;
ARGAN, Metin;
ARGAN, Mehpare Tokay

Publication type:

Article

Film Marketing and Brand Continuity: The Case of "Redirected/Už Lietuvą!".

Published in:

Information & Media, 2024, v. 99, p. 23, doi. 10.15388/Im.2024.99.2

By:

Dabrovolskas, Audrius

Publication type:

Article

Strategi Peningkatan Kinerja Bisnis Usaha Mikro Kecil Menengah (Studi Pada UMKM Makanan Dan Minuman Nasabah KUR Bank Syariah Indonesia Area Bandung Kota).

Published in:

Manajemen IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 2025, v. 20, n. 1, p. 25, doi. 10.29244/mikm.20.1.25-33

By:

Fajar, Mohamad;
Syarief, Rizal;
Yusri, Doni

Publication type:

Article

INFORMATION TRUSTWORTHINESS AND INFORMATION ADOPTION IN SOCIAL MEDIA MARKETING: CONTEXTUALIZATION OF EWOM AND ITS IMPLICATIONS FOR MARKETERS.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 1, p. 85, doi. 10.17358/jabm.10.1.85

By:

Sulistiyani;
Sudirjo, Frans

Publication type:

Article

PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP REPURCHASE INTENTION MELALUI EXPERIENTIAL MARKETING DAN BRAND TRUST.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2023, v. 9, n. 2, p. 658, doi. 10.17358/jabm.9.2.658

By:

Rizky, Muhammad;
Yuliati, Lilik Noor;
Hasanah, Nur

Publication type:

Article

THE ROLE OF E-MARKETING MIX, INFLUENCER, AND FOLLOWERS ENGAGEMENT TOWARD PRODUCT PURCHASING DECISIONS.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2022, v. 8, n. 3, p. 677, doi. 10.17358/jabm.8.3.677

By:

Sugiarto, Indra;
Simanjuntak, Megawati;
Hasanah, Nur

Publication type:

Article

The Influence of Instagram and Social Media Marketing Engagement on Prospective College Students’ University Selection.

Published in:

SEM Quarterly Journal, 2023, v. 11, n. 2, p. 3

By:

de los Reyes, Joy

Publication type:

Article

Editor’s Note.

Published in:

SEM Quarterly Journal, 2023, v. 11, n. 2, p. 1

By:

Smith, Clayton

Publication type:

Article

PROMOTING TOURISM SERVICES THROUGH AI-DRIVEN SOCIAL MEDIA MARKETING: A CASE FOR SMALL BUSINESSES.

Published in:

EUREKA: Social & Humanities, 2024, n. 6, p. 16, doi. 10.21303/2504-5571.2024.003665

By:

Ostian, Zdenek

Publication type:

Article

THE INFLUENCE OF BRAND IMAGE ON THE SELECTION AND PREFERENCE OF UNIVERSITIES OF TECHNOLOGY.

Published in:

EUREKA: Social & Humanities, 2021, n. 6, p. 3, doi. 10.21303/2504-5571.2021.002065

By:

Matli, Cleopatra Moipone;
Tlapana, Tshepo;
Hawkins-Mofokeng, Raymond

Publication type:

Article

The Use of Video Marketing in the Communication Strategy of Business Universities.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2024, v. 54, n. 4, p. 49, doi. 10.2478/minib-2024-0021

By:

Pluta-Olearnik, Mirosława;
Hasiak, Alisa

Publication type:

Article

Social Media Influencers (SMIs) as a Tactical Marketing Tool: Its Credibility and Role in the Beauty Market's Purchasing Behavior.

Published in:

Journal EJSDR- European Journal of Sustainable Development & Research, 2024, v. 8, n. 1, p. 41

By:

Kasapi, Irisi

Publication type:

Article

Determination of the Mediating Role of Social Media Marketing Activities in the Effect of Brand Trust on Perception Towards Medical Tourism.

Published in:

Istanbul Gelisim University Journal of Health Sciences / İstanbul Gelişim Üniversitesi Sağlık Bilimleri Dergisi, 2024, n. 24, p. 1040, doi. 10.38079/igusabder.1530240

By:

ÇETİN, Anıl;
BAŞAL, Murat

Publication type:

Article

Imagined Authenticity: The Somatic Semiotics of Global "Koreanness".

Published in:

Mechademia: Second Arc, 2024, v. 17, n. 1, p. 52

By:

Elfving-Hwang, Joanna

Publication type:

Article

Luxury Fashion Brands Embracing the Digital: An Exploratory Study to Unfold the Success Strategy.

Published in:

Manthan: Journal of Commerce & Management, 2020, v. 7, n. 1, p. 60, doi. 10.17492/manthan.v7i1.195705

By:

Chadha, Kashika;
Ahuja, Yukti

Publication type:

Article

Correlation between Attributes Concerning Social Media Marketing and Private Healthcare Sector.

Published in:

Manthan: Journal of Commerce & Management, 2019, v. 6, n. 1, p. 1, doi. 10.17492/manthan.v6i1.182678

By:

Sharma, Vaishali;
Gupta, Mahima

Publication type:

Article

Antecedents and Consequences of Parasocial Relationships in Tourism Marketing: A Case Study of Social Media Influencers.

Published in:

JDM: Jurnal Dinamika Manajemen, 2024, v. 15, n. 2, p. 229

By:

Lusianingrum, Farah Putri Wenang;
Bhakti Pertiwi, Widya Nur;
Aisyi, Nasywa Rahadatul

Publication type:

Article

Boosting Customers' Impulse Purchases through Trust.

Published in:

JDM: Jurnal Dinamika Manajemen, 2024, v. 15, n. 1, p. 160

By:

Aldiaz, Nail;
Tuti, Meylani;
Shahril, Aslinda Mohd

Publication type:

Article

Understanding the Effect of Social Media Marketing on Purchase Intention: A Value-Based Adoption Model.

Published in:

JDM: Jurnal Dinamika Manajemen, 2022, v. 13, n. 2, p. 305, doi. 10.15294/jdm.v13i2.37878

By:

Vidyanata, Deandra

Publication type:

Article

The Art of Institutional Advancement: How Campus Artifacts Support Fundraising in Higher Education.

Published in:

Philanthropy & Education (24707686), 2024, v. 8, n. 1, p. 60, doi. 10.2979/phe.00012

By:

Darby, Le'Passion

Publication type:

Article

Marketing with social media: 2nd ed. (A LITA Guide), edited by Beth Thomsett-Scott, Chicago, ALA Neal-Schuman, 2020, 192 pp., $94 (ebook, PDF), ISBN 978-0-8389-1631-5.

Published in:

2022

By:

Hills, Corrinne

Publication type:

Book Review