Works matching DE "VIRAL marketing"
Results: 326
Ranking by inspiration: a network science approach.
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- Machine Learning, 2020, v. 109, n. 6, p. 1205, doi. 10.1007/s10994-019-05828-9
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- Article
THE SECRET TO VIRAL SUCCESS.
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- Marketing Research, 2012, v. 24, n. 4, p. 10
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- Article
The Role of Emotions in Growing Cultural Awareness in Viral Marketing.
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- KnE Social Sciences, 2020, p. 1393, doi. 10.18502/kss.v4i6.6689
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- Article
How Social Media Marketing Influences Online Purchasing Decision: Study of the Viral Marketing and Perceived Ease of Use.
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- KnE Social Sciences, 2019, p. 988, doi. 10.18502/kss.v3i11.4066
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- Article
التسويق الفيروسي عبر مواقع التواصل الاجتماعي وانعكاسه على السلوك الشرائي.
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- Al-Bahith Al-Aalami, 2024, v. 16, n. 65, p. 105, doi. 10.33282/abaa.v16i65.1037
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- Article
The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos.
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- Comunicar, 2014, v. 22, n. 43, p. 199, doi. 10.3916/C43-2014-20
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- Article
Developing and Transferring Coffee Knowledge among Indonesian Single-Origin Coffee Shop (SOCS) Managers.
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- Organizational Cultures: An International Journal, 2023, v. 23, n. 1, p. 1, doi. 10.18848/2327-8013/CGP/v23i01/1-16
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- Article
How to go from storytelling to fact telling and still sell products, ideas and hope.
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- Journal of Brand Strategy, 2024, v. 12, n. 4, p. 355, doi. 10.69554/kprl8731
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- Article
Harnessing editorial storytelling for social media marketing: The 'secret' to success in the new digital world has deep roots in old media.
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- Journal of Brand Strategy, 2022, v. 10, n. 4, p. 298, doi. 10.69554/wijd5427
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Effectiveness of Violent Humour in Viral Marketing - The Gender Dimension.
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- Journal of Managerial Sciences, 2020, v. 14, p. 113
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Influence Maximization in Social Network Considering Memory Effect and Social Reinforcement Effect.
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- Future Internet, 2019, v. 11, n. 4, p. 95, doi. 10.3390/fi11040095
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- Article
Social media -- instrument al marketingului politic.
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- Romanian Journal of Marketing, 2010, v. 5, n. 4, p. 116
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- Article
LEARNING FROM PATIENT 31 CASE: A CROSS-CULTURAL PERSPECTIVE OF CORPORATE NETWORKS’ DIFFUSION ABILITY IN LATIN AMERICA.
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- Internext: Revista Electrônica de Negócios Internacionais da ESPM, 2023, v. 18, n. 1, p. 1, doi. 10.18568/internext.v18i1.698
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- Article
Viral Marketing of Retail Products: A Study on the Influence of Attributes of Web Portals and Incentives Offered on User Registrations.
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- IUP Journal of Marketing Management, 2010, v. 9, n. 1/2, p. 99
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- Article
When Health Information Meets Social Media: Exploring Virality on Sina Weibo.
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- Health Communication, 2017, v. 32, n. 10, p. 1252, doi. 10.1080/10410236.2016.1217454
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Going Viral on Advertising YouTube Video: Detecting the Influences.
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- RAC: Revista de Administração Contemporânea, 2023, v. 27, n. 4, p. 1, doi. 10.1590/1982-7849rac2023220300.en
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Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights.
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- RAC: Revista de Administração Contemporânea, 2023, v. 27, n. 4, p. 1, doi. 10.1590/1982-7849rac2023230141.en
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- Article
La difusión del vídeo musical en YouTube. Análisis de la capacidad viral del vídeoclip.
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- Revista Latina de Comunicación Social, 2020, n. 77, p. 117, doi. 10.4185/RLCS-2020-1452
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La comunicación viral a través de los medios sociales: análisis de sus antecedentes.
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- Revista Latina de Comunicación Social, 2017, n. 72, p. 69, doi. 10.4185/RLCS-2017-1154
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- Article
Redes sociales y marketing viral: repercusión e incidencia en la construcción de la agenda mediática.
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- Palabra Clave, 2011, v. 14, n. 1, p. 53
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- Article
Using Viral E-mails to Distribute Tobacco Control Advertisements: An Experimental Investigation.
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- Journal of Health Communication, 2011, v. 16, n. 7, p. 698, doi. 10.1080/10810730.2011.551998
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- Article
Fast Adaptive Non-Monotone Submodular Maximization Subject to a Knapsack Constraint.
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- Journal of Artificial Intelligence Research, 2022, v. 74, p. 661, doi. 10.1613/jair.1.13472
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- Article
A Critical Review of Virality, Slipperiness and Challenges: Adaptation Studies and/on the Contemporary Anglophone Stage.
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- Atlantis (0210-6124), 2021, v. 43, n. 1, p. 243, doi. 10.28914/Atlantis-2021-43.1.13
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- Article
The Effects of Interpersonal Tie Strength and Subjective Norms on Consumers' Brand-Related eWOM Referral Intentions.
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- Journal of Interactive Advertising, 2015, v. 15, n. 1, p. 16, doi. 10.1080/15252019.2015.1016636
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Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action.
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- Journal of Interactive Advertising, 2013, v. 13, n. 1, p. 1, doi. 10.1080/15252019.2013.768048
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- Article
VIRAL ADVERTISING IN SOCIAL MEDIA: PARTICIPATION IN FACEBOOK GROUPS AND RESPONSES AMONG COLLEGE-AGED USERS.
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- Journal of Interactive Advertising, 2011, v. 12, n. 1, p. 30, doi. 10.1080/15252019.2011.10722189
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- Article
SPREADING THE VIRUS: EMOTIONAL TONE OF VIRAL ADVERTISING AND ITS EFFECT ON FORWARDING INTENTIONS AND ATTITUDES.
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- Journal of Interactive Advertising, 2011, v. 11, n. 2, p. 1, doi. 10.1080/15252019.2011.10722180
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- Article
From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.
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- Journal of Interactive Advertising, 2006, v. 6, n. 2, p. 30, doi. 10.1080/15252019.2006.10722116
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Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel.
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- Journal of Computer-Mediated Communication, 2008, v. 13, n. 4, p. 959, doi. 10.1111/j.1083-6101.2008.00426.x
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Guerrilla Marketing in the 21<sup>st</sup> Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables.
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- Journal of Humanities & Social Sciences (JHSS), 2023, v. 6, n. 4, p. 108
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Graph-Based Generalization of Galam Model: Convergence Time and Influential Nodes.
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- Physics (2624-8174), 2023, v. 5, n. 4, p. 1094, doi. 10.3390/physics5040071
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- Article
Frontiers: Unmasking Social Compliance Behavior During the Pandemic.
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- Marketing Science, 2023, v. 42, n. 3, p. 440, doi. 10.1287/mksc.2022.1419
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- Article
CORRECTION.
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- 2015
- Publication type:
- Correction Notice
The Reach and Persuasiveness of Viral Video Ads.
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- Marketing Science, 2015, v. 34, n. 2, p. 281, doi. 10.1287/mksc.2014.0874
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- Article
Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey.
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- Marketing Science, 2013, v. 32, n. 2, p. 194, doi. 10.1287/mksc.1120.0768
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- Article
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth.
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- Marketing Science, 2010, v. 29, n. 2, p. 348, doi. 10.1287/mksc.1090.0520
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- Article
Financing as a Marketing Strategy.
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- Marketing Science, 2009, v. 28, n. 3, p. 526, doi. 10.1287/mksc.1080.0423
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- Article
PRODUCT REVIEWS: A BENEFIT, A BURDEN, OR A TRIFLE? HOW SELLER REPUTATION AFFECTS THE ROLE OF PRODUCT REVIEWS.
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- MIS Quarterly, 2022, v. 46, n. 2, p. 1243, doi. 10.25300/MISQ/2022/15660
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- Article
The Effect of Viral Marketing on Brand Awareness through Purchase Decision: Studies Coffee in Malang City.
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- KnE Social Sciences, 2024, p. 108, doi. 10.18502/kss.v9i21.16668
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- Article
Religious Congregations and Health Information Diffusion: Implications for Viral Marketing and Peer Referral Programs.
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- 2011
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- Essay
SKEM++: SEMANTIC KEYWORD EXTRACTION MODEL USING COLLECTIVE CENTRALITY MEASURE ON BIG SOCIAL DATA.
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- Malaysian Journal of Computer Science, 2022, p. 1, doi. 10.22452/mjcs.sp2022no1.1
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- Article
تأثيـر التسويق الخفي على قيمة العلامة التجارية من منظور العملاء: دراسة تطبيقية على قطاع صناعة الأجهزة الكهربائية في مصر
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- Arab Journal of Administration, 2024, v. 44, n. 1, p. 83, doi. 10.21608/aja.2021.75034.1083
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- Article
GUERRILLA MARKETING AS AN UNCONVENTIONAL MARKETING ACTIVITY.
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- Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 43
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- Article
AN EFFECTIVE VIRAL MARKETING STRATEGIES.
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- Research in Physical Education, Sport & Health, 2017, v. 6, n. 1, p. 11
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- Article
THE EFFECT OF CUSTOMER PERCEPTIONS CONCERNING ONLINE SHOPPING, VIRAL MARKETING AND CUSTOMER LOYALTY ON PURCHASING BEHAVIOUR.
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- International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2023, v. 19, n. 2, p. 348, doi. 10.17130/ijmeb.1210803
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- Article
Time and cost-effective online advertising in social Internet of Things using influence maximization problem.
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- Wireless Networks (10220038), 2024, v. 30, n. 2, p. 695, doi. 10.1007/s11276-023-03496-1
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- Article
A semantic graph-based keyword extraction model using ranking method on big social data.
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- Wireless Networks (10220038), 2021, v. 27, n. 8, p. 5447, doi. 10.1007/s11276-019-02128-x
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- Article
El efecto Loewe: del trending topic al clipping de prensa.
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- Revista de Comunicación (1888198X), 2012, n. 24, p. 26
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- Article
Viral Marketing in the Food Industry: Canada vs. Serbia.
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- Journal of International Food & Agribusiness Marketing, 2015, v. 27, n. 2, p. 100, doi. 10.1080/08974438.2014.897666
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- Article
O marketing e o monstro: um estudo sobre o marketing de Cloverfield.
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- Prisma.com, 2020, n. 43, p. 170, doi. 10.21747/16463153/43a9
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- Article