Influence of Conversational AI on Consumer Engagement with Brands: A Bibliometric Analysis.
- Published in:
- 2024
- By:
- Publication type:
- Literature Review
Works matching IS 09729097 AND DT 2024 AND VI 21 AND IP 4
Results: 4
1
2
Destination Branding in Crisis: Reflections on Strategic Resilience and Recovery.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 4, p. 70
- By:
- Publication type:
- Article
3
Brand Experience: A Behavioral Perspective.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 4, p. 51
- By:
- Publication type:
- Article
4
AI-Driven Emotional Storytelling for Brand Narrative Strategies and Consumer Perception.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 4, p. 30
- By:
- Publication type:
- Article