Works matching DE "MARKETING of new products"
Results: 323
RECENT TRENDS IN ADVERTISING.
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- Public Opinion Quarterly, 1937, v. 1, n. 2, p. 135, doi. 10.1086/265077
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Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context.
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- Journal of Consumer Research, 2004, v. 31, n. 2, p. 402, doi. 10.1086/422118
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The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm.
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- Journal of Consumer Research, 2001, v. 28, n. 3, p. 439, doi. 10.1086/323731
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The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies.
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- Journal of Consumer Research, 2001, v. 28, n. 2, p. 257, doi. 10.1086/322901
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'What Is It?' Categorization Flexibility and Consumers' Responses to Really New Products.
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- Journal of Consumer Research, 2001, v. 27, n. 4, p. 489, doi. 10.1086/319623
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The Influence of Positive Mood on Brand Extension Evaluations.
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- Journal of Consumer Research, 2000, v. 26, n. 4, p. 386, doi. 10.1086/209570
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Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage.
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- Journal of Consumer Research, 1993, v. 20, n. 1, p. 62, doi. 10.1086/209333
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Time and the Rate of Adoption of Innovations.
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- Journal of Consumer Research, 1980, v. 6, n. 4, p. 425, doi. 10.1086/208786
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Effects of feature parameters on the form-image sensation of products.
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- Journal of Engineering Design, 2011, v. 22, n. 3, p. 181, doi. 10.1080/09544820903158843
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Call Centres: Pre-evaluation of their Usefulness in Local Government.
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- Creativity & Innovation Management, 2000, v. 9, n. 4, p. 227, doi. 10.1111/1467-8691.00196
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Creative Solution Building: Across Southern Africa.
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- 2019
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- Book Review
Leading the way to faster new product development.
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- Executive (19389779), 1993, v. 7, n. 1, p. 36, doi. 10.5465/AME.1993.9409142057
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The introduction of new products.
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- American Economic Review, 1990, v. 80, n. 2, p. 421
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Devil or angel?
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- International Journal of Market Research, 2011, v. 53, n. 3, p. 415, doi. 10.2501/IJMR-53-3-415-437
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A framework for designing new products and services.
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- International Journal of Market Research, 2009, v. 51, n. 6, p. 819, doi. 10.2501/S1470785309200980
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- Article
New trends in innovation and customer relationship management.
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- International Journal of Market Research, 2008, v. 50, n. 2, p. 221, doi. 10.1177/147078530805000206
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- Article
Microarrays and Reagents & enzymes.
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- Nature Biotechnology, 2004, v. 22, n. 2, p. 237, doi. 10.1038/nbt0204-237
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- Article
Do Customer and Technology Orientations Influence Product Innovativeness in SMEs? Some New Evidence from Greece.
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- Journal of Marketing Management, 2005, v. 21, n. 3-4, p. 307, doi. 10.1362/0267257053779082
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Stakeholders' Contribution to the Green New Product Development Process.
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- Journal of Marketing Management, 1998, v. 14, n. 6, p. 533, doi. 10.1362/026725798784867707
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The Adoption of Direct Banking Services.
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- Journal of Marketing Management, 1997, v. 13, n. 8, p. 791, doi. 10.1080/0267257X.1997.9964512
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New Product Performance: Keys to Success, Profitability & Cycle Time Reduction.
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- Journal of Marketing Management, 1995, v. 11, n. 4, p. 315, doi. 10.1080/0267257X.1995.9964347
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How Product Innovators Can Foreclose the Options of Adaptive Followers.
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- Journal of Marketing Management, 1989, v. 4, n. 3, p. 277, doi. 10.1080/0267257X.1989.9964077
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- Article
The Theory and Practice of User-Initiated Innovation.
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- Journal of Marketing Management, 1988, v. 4, n. 2, p. 230, doi. 10.1080/0267257X.1988.9964071
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- Article
The Effects of Managerial Attitudes to Design on Company Performance.
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- Journal of Marketing Management, 1988, v. 4, n. 2, p. 217, doi. 10.1080/0267257X.1988.9964070
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- Article
Customer-Driven Markets: Lessons from the Field.
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- Business & Economic Review, 2000, v. 47, n. 1, p. 18
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Creating and dominating markets: The CEO's role.
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- Business & Economic Review, 1999, v. 45, n. 3, p. 9
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- Article
WEB SITE.
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- Microwave Journal, 2009, v. 52, n. 10, p. 60
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Concurrency: The new method for quickly bringing new products to market.
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- Review of Business, 1993, v. 15, n. 1, p. 22
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PRODUCT INNOVATIVENESS, CUSTOMER NEWNESS, AND NEW PRODUCT PERFORMANCE: A TIME-LAGGED EXAMINATION OF THE IMPACT OF SALESPERSON SELLING INTENTIONS ON NEW PRODUCT PERFORMANCE.
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- Journal of Personal Selling & Sales Management, 2008, v. 28, n. 4, p. 351, doi. 10.2753/PSS0885-3134280402
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The Impact of New Product Introductions on Sales Management Strategy.
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- Journal of Personal Selling & Sales Management, 1995, v. 15, n. 1, p. 35
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Effects of marketing-manufacturing integration on new product development time and competitive advantage
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- Journal of Operations Management, 2007, v. 25, n. 1, p. 203, doi. 10.1016/j.jom.2006.03.001
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Misguided marketing moment.
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- Marketing Research, 2009, v. 21, n. 1, p. 4
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- Article
Marketing segmentation misfire.
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- Marketing Research, 2008, v. 20, n. 4, p. 4
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- Article
What Are We Really Good At? Product Strategy with Uncertain Capabilities.
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- Marketing Science, 2018, v. 37, n. 2, p. 294, doi. 10.1287/mksc.2017.1068
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- Article
THE EFFECTS OF VIRTUAL REALITY ON CONSUMER LEARNING: AN EMPIRICAL INVESTIGATION.
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- MIS Quarterly, 2005, v. 29, n. 4, p. 673, doi. 10.2307/25148705
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- Article
PREDICTING DEMAND FOR RESIDENTIAL SOLAR HEATING: AN ATTRIBUTE METHOD.
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- Management Science, 1982, v. 28, n. 7, p. 717, doi. 10.1287/mnsc.28.7.717
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PROFIT MAXIMIZING PERCEPTUAL POSITIONS: AN INTEGRATED THEORY FOR THE SELECTION OF PRODUCT FEATURES AND PRICE.
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- Management Science, 1981, v. 27, n. 1, p. 33, doi. 10.1287/mnsc.27.1.33
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PROBLEMS IN PREDICTING NEW PRODUCT GROWTH FOR CONSUMER DURABLES.
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- Management Science, 1980, v. 26, n. 10, p. 1007, doi. 10.1287/mnsc.26.10.1007
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MARKETING APPLICATIONS OF THE ANALYTIC HIERARCHY PROCESS.
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- Management Science, 1980, v. 26, n. 7, p. 641, doi. 10.1287/mnsc.26.7.641
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DYNAMIC PRICE MODELS FOR NEW-PRODUCT PLANNING.
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- Management Science, 1975, v. 21, n. 10, p. 1113, doi. 10.1287/mnsc.21.10.1113
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ESTIMATING DYNAMIC EFFECTS OF MARKET COMMUNICATIONS EXPENDITURES .
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- Management Science, 1972, v. 18, n. 10, p. B-485, doi. 10.1287/mnsc.18.10.B485
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ALLOCATING RESOURCES BETWEEN RESEARCH AND DEVELOPMENT: A MACRO ANALYSIS.
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- Management Science, 1972, v. 18, n. 9, p. 491, doi. 10.1287/mnsc.18.9.492
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THE ANALYSIS OF UNCERTAINTY RESOLUTION IN CAPITAL BUDGETING FOR NEW PRODUCTS.
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- Management Science, 1969, v. 15, n. 8, p. B-376, doi. 10.1287/mnsc.15.8.B376
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A NEW PRODUCT GROWTH FOR MODEL CONSUMER DURABLES.
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- Management Science, 1969, v. 15, n. 5, p. 215, doi. 10.1287/mnsc.15.5.215
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COMPETITIVE STRATEGIES FOR NEW PRODUCT MARKETING OVER THE LIFE CYCLE.
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- Management Science, 1965, v. 12, n. 4, p. B-104, doi. 10.1287/mnsc.12.4.B104
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- Article
MARKETING EXPANSION--A STATISTICAL ANALYSIS .
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- Management Science, 1963, v. 9, n. 4, p. 563, doi. 10.1287/mnsc.9.4.563
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Win the Brand Relevance Battle and then Build Competitor Barriers.
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- California Management Review, 2012, v. 54, n. 2, p. 43, doi. 10.1525/cmr.2012.54.2.43
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Stealth Marketing: HOW TO REACH CONSUMERS SURREPTITIOUSLY.
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- California Management Review, 2004, v. 46, n. 4, p. 6, doi. 10.2307/41166272
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- Article
Accelerating the Development of Technology-Based New Products.
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- California Management Review, 1990, v. 32, n. 2, p. 24, doi. 10.2307/41166603
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Market Positioning in High Technology.
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- California Management Review, 1985, v. 27, n. 3, p. 82, doi. 10.2307/41165144
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- Article