Effect of Artificial Intelligence on Customer Relationship Marketing in Saudi Context. | EBSCOhost

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Title: Effect of Artificial Intelligence on Customer Relationship Marketing in Saudi Context.
Authors: Raid, Moodhi; Al-Nsour, Iyad A.; Al-Johani, Moyad Ali; AlJarba, Wafa Hamad
Publication: Journal of International Crisis & Risk Communication Research (JICRCR), 2024, Vol 7, p360
ISSN: 2576-0017
Publication type: Academic Journal