CAPTURING COLLEGE STUDENTS AS CUSTOMERS: MEASURING THE SATISFACTION WITH AND PERCEPTION OF ZIP CARD SERVICES.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 1, p. 12
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- Publication type:
- Article
Works matching IS 1534973X AND DT 2000 AND VI 10 AND IP 1
Results: 3
1
2
CONSUMER RATIONALITY AND ECONOMIC EFFICIENCY: IS THE ASSUMED LINK JUSTIFIED?
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 1, p. 1
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- Publication type:
- Article
3
FROM THE EDITORS.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 1, p. 1
- Publication type:
- Article