Works matching IS 10711988 AND DT 1998 AND VI 8 AND IP 2
Results: 12
MARKETING STRATEGY AND SMALL BUSINESS OWNERS DECISIONS TO KEEP/CHANGE THEIR COMPANY NAME.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 127
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- Article
AN EMPIRICAL INVESTIGATION OF INTRACULTURAL DIFFERENCES IN CONSUMER PREFERENCES AND EXPECTATIONS: NAVAJO INDIAN AND CAUCASIAN CONSUMERS.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 115
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- Article
AFFECT AND THE INHIBITION OF COMPETING BRANDS.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 103
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- Article
ASSESSING THE IMPACT OF CUSTOMER SATISFACTION ON CUSTOMER RETENTION.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 95
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- Article
A COMPARISON OF BUYER TRUST IN GOODS AND SERVICES SALESPEOPLE.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 78
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- Article
PRODUCT CLASS EFFECTS ON BRAND LOYALTY.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 66
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- Article
THE IMPACT OF RETIREMENT, OCCUPATION, AND ACTIVITY ON THE COGNITIVE PROCESSES OF THE ELDERLY.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 52
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- Article
PLANT TOURS AS A CUSTOMER CONTACT TOOL: AN INTEGRATED MARKETING COMMUNICATIONS FRAMEWORK.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 44
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- Article
DIRECT MARKETING SOLICITATIONS: DO THEY GENERATE SALES OR CONSUMER ANNOYANCE?
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 34
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- Article
DO GENDER AND AGE REALLY MATTER IN DIRECT SELLING? AN EXPLORATORY INVESTIGATION.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 22
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- Article
THE EFFECT OF GENDER AND SELECTED PERSONALITY TRAITS ON OBJECTIVE AND SUBJECTIVE MEASURES OF SALES PERFORMANCE.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 7
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- Article
SERVICE QUALITY AND REPEAT USAGE: A CASE OF RISING EXPECTATIONS.
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- Journal of Marketing Management (10711988), 1998, v. 8, n. 2, p. 1
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- Article