A RESEARCH NOTE ON MARKET MAVENS AND THE DISSEMINATION OF POSITIVE VERSUS NEGATIVE MARKETPLACE INFORMATION.
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 67
- By:
- Publication type:
- Article
Works matching IS 10711988 AND DT 1993 AND VI 3 AND IP 2
Results: 8
1
2
WHAT IS A BUSINESS-TO-BUSINESS MARKET ORIENTATION?
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 56
- By:
- Publication type:
- Article
3
MEDIA, PARENT, AND PEER INFLUENCES IN TEEN FOOD SHOPPING.
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 45
- By:
- Publication type:
- Article
4
SEGMENTING THE ELDERLY MARKET: AN EMPIRICAL ANALYSIS OF IDENTIFIABLE GROUPINGS.
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 36
- By:
- Publication type:
- Article
5
ADAPTIVE BEHAVIOR IN SELLING: A DISCRIMINANT ANALYSIS OF THE EFFECT OF SITUATIONAL VARIABLES.
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 25
- By:
- Publication type:
- Article
6
PERCEIVED VARIABILITY AND PREPURCHASE EVALUATIONS OF GOODS VERSUS SERVICES.
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 17
- By:
- Publication type:
- Article
7
SERVICES MARKETING: REVIEW AND SYNTHESIS OF CRITICAL DISTRIBUTION PROBLEMS.
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 6
- By:
- Publication type:
- Article
8
A VARIABILITY METHOD FOR OBTAINING SUBJECTIVE INFORMATION.
- Published in:
- Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 1
- By:
- Publication type:
- Article