VIZCAINO VERSUS MICROSOFT'S IMPACT ON THE FUTURE OF SHORT-TERM AND PERMATEMP CONTINGENT EMPLOYMENT IN MARKETING: AN AGENCY THEORY PERSPECTIVE.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 132
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2003 AND VI 13 AND IP 2
Results: 14
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ATTRIBUTABLE REWARD: A PROPOSED NEW MEASUREMENT OF ADVERTISING EFFECTIVENESS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 129
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- Publication type:
- Article
3
EVALUATING THE IMPACT OF ADVERTISEMENT CHARACTERISTICS ON RECALL DURING THE SUPER BOWL: A TWO YEAR COMPARISON.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 122
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- Publication type:
- Article
4
THE SPORTS FAN MOTIVATION SCALE: DEVELOPMENT AND TESTING.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 115
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- Publication type:
- Article
5
THE IMPERATIVE FOR ATTENTION TO BRAND IN LOGISTICS MANAGEMENT.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 107
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- Publication type:
- Article
6
TRAVEL AGENCIES: A SERVICE INDUSTRY IN TRANSITION IN THE NETWORKED ECONOMY.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 96
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- Publication type:
- Article
7
FRAMEWORK FOR MANAGING THE SERVICESCAPE: A SUSTAINABLE COMPETITIVE ADVANTAGE.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 84
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- Publication type:
- Article
8
PARENT, PEER, AND MEDIA INFLUENCES ON GENERATION XERS PRICE PERCEPTIONS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 71
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- Publication type:
- Article
9
THE POWER OF INTERFACING DEPARTMENTS IN SHAPING B2B CUSTOMER SATISFACTION.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 61
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- Publication type:
- Article
10
BRAND EXTENSIONS: WHAT DO WE KNOW?
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 54
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- Publication type:
- Article
11
THE EFFECT OF AFFECT AND TRUST ON COMMITMENT IN RETAIL STORE RELATIONSHIPS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 45
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- Publication type:
- Article
12
AN ANALYSIS OF CUSTOMER PERCEPTIONS: FACTORY OUTLET MALLS VERSUS TRADITIONAL DEPARTMENT STORES.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 29
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- Publication type:
- Article
13
FOCUS GROUPS IN GLOBAL MARKETING: CONCEPT, METHODOLOGY AND IMPLICATIONS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 14
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- Publication type:
- Article
14
INVESTIGATING THE RELATIONSHIP BETWEEN CORPORATE VALUES AND PRACTICES OF MARKETING ORGANIZATIONS AND INTERNET ETHICS: AN EXPLORATORY STUDY.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 2, p. 1
- By:
- Publication type:
- Article