SIZE AND TIMING DO MATTER: NPD MODEL GROWTH BETWEEN THE INITIAL SCREEN AND ONE-YEAR POST LAUNCH.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 126
- By:
- Publication type:
- Article
Works matching IS 1534-973X AND VI 13 AND IP 1 AND DT 2003
Results: 12
1
2
CONTENT ANALYSIS OF WOMEN'S MAGAZINE ADVERTISING IN THAILAND: IMPLICATIONS FOR GLOBAL BRANDING.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 118
- By:
- Publication type:
- Article
3
SELF-PERCEPTIONS OF THE PORTRAYAL OF MATURE CONSUMERS IN ADVERTISING.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 100
- By:
- Publication type:
- Article
4
THE CONTRIBUTION OF EMOTION TO CONSUMER SATISFACTION IN THE SERVICE SETTING.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 32
- By:
- Publication type:
- Article
5
SUPERIOR SELLER REPUTATION YIELDS HIGHER PRICES: EVIDENCE FROM ONLINE AUCTIONS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 108
- By:
- Publication type:
- Article
6
THE IMPACT OF A CORPORATE CODE OF ETHICS AND ORGANIZATIONAL JUSTICE ON SALES MANAGERS' ETHICAL JUDGMENTS AND REACTION TO UNETHICAL BEHAVIOR.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 23
- By:
- Publication type:
- Article
7
RACE AND GENDER EFFECTS ON CONSUMER IDENTIFICATION OF PRODUCTS WITH CELEBRITY ENDORSERS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 85
- By:
- Publication type:
- Article
8
ADDICTS AND ALCOHOLICS AS "CONSUMERS" OF PUBLICLY-FUNDED ADDICTION RECOVERY PROGRAMS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 73
- By:
- Publication type:
- Article
9
DO INFORMATION TECHNOLOGY-SAVVY SALESPEOPLE SELL MORE? AN EXPLORATORY STUDY OF THE USE OF INFORMATION TECHNOLOGIES ON SALESPERSON PERFORMANCE.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 14
- By:
- Publication type:
- Article
10
KEYS TO IMPLEMENTING PRODUCTIVE SALES FORCE AUTOMATION.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 1
- By:
- Publication type:
- Article
11
SERVICE-BENEFIT-VALUE HIERARCHY: A NEW MODE F CONSUMER PERCEPTUAL PROCESS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 64
- By:
- Publication type:
- Article
12
TARGET MARKETING IN SOCIAL MARKETING: GENDER DIFFERENCES IN IMPORTANCE ASCRIBED TO RESTRICTED EXCHANGE BENEFITS PROMOTED IN UNITED STATES MILIARY RECRUITMENT CAMPAIGNS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 53
- By:
- Publication type:
- Article