Works matching IS 1534973X AND DT 2003 AND VI 13 AND IP 1
Results: 12
SIZE AND TIMING DO MATTER: NPD MODEL GROWTH BETWEEN THE INITIAL SCREEN AND ONE-YEAR POST LAUNCH.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 126
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- Article
CONTENT ANALYSIS OF WOMEN'S MAGAZINE ADVERTISING IN THAILAND: IMPLICATIONS FOR GLOBAL BRANDING.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 118
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- Article
SUPERIOR SELLER REPUTATION YIELDS HIGHER PRICES: EVIDENCE FROM ONLINE AUCTIONS.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 108
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- Article
SELF-PERCEPTIONS OF THE PORTRAYAL OF MATURE CONSUMERS IN ADVERTISING.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 100
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- Article
RACE AND GENDER EFFECTS ON CONSUMER IDENTIFICATION OF PRODUCTS WITH CELEBRITY ENDORSERS.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 85
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- Article
ADDICTS AND ALCOHOLICS AS "CONSUMERS" OF PUBLICLY-FUNDED ADDICTION RECOVERY PROGRAMS.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 73
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- Article
SERVICE-BENEFIT-VALUE HIERARCHY: A NEW MODE F CONSUMER PERCEPTUAL PROCESS.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 64
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- Article
TARGET MARKETING IN SOCIAL MARKETING: GENDER DIFFERENCES IN IMPORTANCE ASCRIBED TO RESTRICTED EXCHANGE BENEFITS PROMOTED IN UNITED STATES MILIARY RECRUITMENT CAMPAIGNS.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 53
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- Article
THE CONTRIBUTION OF EMOTION TO CONSUMER SATISFACTION IN THE SERVICE SETTING.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 32
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- Article
THE IMPACT OF A CORPORATE CODE OF ETHICS AND ORGANIZATIONAL JUSTICE ON SALES MANAGERS' ETHICAL JUDGMENTS AND REACTION TO UNETHICAL BEHAVIOR.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 23
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- Article
DO INFORMATION TECHNOLOGY-SAVVY SALESPEOPLE SELL MORE? AN EXPLORATORY STUDY OF THE USE OF INFORMATION TECHNOLOGIES ON SALESPERSON PERFORMANCE.
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- Marketing Management Journal, 2003, v. 13, n. 1, p. 14
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- Article
KEYS TO IMPLEMENTING PRODUCTIVE SALES FORCE AUTOMATION.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 1
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- Article