Works matching IS 1534973X AND DT 2001 AND VI 11 AND IP 1
Results: 12
BEST PRACTICES FOR DEVELOPING LONG-TERM RELATIONSHIPS: BALL-FOSTER'S APPROACH.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 124
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- Article
MEDIA- AND VEHICLE-SOURCE EFFECTS IN INTERNET COMMUNICATIONS.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 114
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- Article
CONSUMER ADOPTION OF INTERNET BANKING: NEED-BASED AND/OR SKILL BASED?
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 101
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- Article
INFORMATION ACQUISITION AND INVESTMENT DECISIONS ON THE INTERNET: AN EMPIRICAL INVESTIGATION.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 94
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- Article
THE BROADENED CONCEPT OF DIRECT MARKETING ADVERTISING.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 82
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- Article
AN EXPLORATORY INVESTIGATION OF THE RELATIONSHIPS BETWEEN CONSUMER CHARACTERISTICS AND INFORMATION PRIVACY.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 73
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- Article
REDUCING PURCHASING RISK WITH DEMONSTRATIONS AND MONEY-BACK GUARANTEES.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 58
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- Article
ROLE OF INTERPERSONAL FACTORS IN DELIGHTING CUSTOMERS.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 49
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- Article
ENHANCING BRAND EQUITY AND REPUTATIONAL CAPITAL WITH ENTERPRISE-WIDE COMPLEMENTARY INNOVATIONS.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 35
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- Article
EXPLOITING THE VALUE OF IDIOSYNCRATIC INTANGIBLE RESOURCES: THE EFFECTS OF STRATEGY AND BRAND CAPITAL ON SHAREHOLDER VALUE.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 25
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- Article
A CROSS-CULTURAL LOOK AT CONSUMER VALUES: A NAVAJO VS. ANGLO COMPARISON.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 15
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- Article
A CROSS-CULTURAL RE-ASSESSMENT OF THE "CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE" TRAIT.
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- Marketing Management Journal, 2001, v. 11, n. 1, p. 1
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- Article