BEST PRACTICES FOR DEVELOPING LONG-TERM RELATIONSHIPS: BALL-FOSTER'S APPROACH.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 124
- By:
- Publication type:
- Article
Works matching IS 1534973X AND DT 2001 AND VI 11 AND IP 1
Results: 12
1
2
MEDIA- AND VEHICLE-SOURCE EFFECTS IN INTERNET COMMUNICATIONS.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 114
- By:
- Publication type:
- Article
3
CONSUMER ADOPTION OF INTERNET BANKING: NEED-BASED AND/OR SKILL BASED?
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 101
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- Publication type:
- Article
4
INFORMATION ACQUISITION AND INVESTMENT DECISIONS ON THE INTERNET: AN EMPIRICAL INVESTIGATION.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 94
- By:
- Publication type:
- Article
5
THE BROADENED CONCEPT OF DIRECT MARKETING ADVERTISING.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 82
- By:
- Publication type:
- Article
6
AN EXPLORATORY INVESTIGATION OF THE RELATIONSHIPS BETWEEN CONSUMER CHARACTERISTICS AND INFORMATION PRIVACY.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 73
- By:
- Publication type:
- Article
7
REDUCING PURCHASING RISK WITH DEMONSTRATIONS AND MONEY-BACK GUARANTEES.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 58
- By:
- Publication type:
- Article
8
ROLE OF INTERPERSONAL FACTORS IN DELIGHTING CUSTOMERS.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 49
- By:
- Publication type:
- Article
9
ENHANCING BRAND EQUITY AND REPUTATIONAL CAPITAL WITH ENTERPRISE-WIDE COMPLEMENTARY INNOVATIONS.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 35
- By:
- Publication type:
- Article
10
EXPLOITING THE VALUE OF IDIOSYNCRATIC INTANGIBLE RESOURCES: THE EFFECTS OF STRATEGY AND BRAND CAPITAL ON SHAREHOLDER VALUE.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 25
- By:
- Publication type:
- Article
11
A CROSS-CULTURAL LOOK AT CONSUMER VALUES: A NAVAJO VS. ANGLO COMPARISON.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 15
- By:
- Publication type:
- Article
12
A CROSS-CULTURAL RE-ASSESSMENT OF THE "CONSUMER SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE" TRAIT.
- Published in:
- Marketing Management Journal, 2001, v. 11, n. 1, p. 1
- By:
- Publication type:
- Article