Works matching IS 1534973X AND DT 2000 AND VI 10 AND IP 2
Results: 12
STATUS OF REPLICATION STUDIES IN MARKETING: A VALIDATION AND EXTENSION.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 121
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- Article
BRAND NAMES THAT WORK: A STUDY OF THE EFFECTIVENESS OF DIFFERENT TYPES OF BRAND NAMES.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 112
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- Article
NEW PRODUCT PRICING STRATEGY AND THE SALES ENVIRONMENT: AN EXPLORATORY STUDY.
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- Marketing Management Journal, 2000, v. 10, n. 2, p. 101
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- Article
THE EFFECT OF CULTURE AND LANGUAGE ON ORGANIZATIONAL INFORMATION PROCESSING.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 92
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- Article
CONSUMING IN A CONSUMER CULTURE: COLLEGE STUDENTS, MATERIALISM, STATUS CONSUMPTION, AND COMPULSIVE BUYING.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 76
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- Article
SIGNIFICANT OTHERS: THE ROLE OF PERCEIVED RISK, PERCEIVED VALUE AND PERCEIVED IMPORTANCE IN THE BRAND DECISIONS OF YOUNG ADULTS.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 63
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- Article
SELF-MONITORING AND EMPATHY AS DETERMINANTS OF SALES PERFORMANCE FOR INDUSTRIAL SALES PERSONNEL UTILIZING SALES DATA AND MANAGERIAL RATINGS.
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- Marketing Management Journal, 2000, v. 10, n. 2, p. 54
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- Article
DISTINGUISHING SALES PROFESSIONALS FROM THEIR MARKETING COUNTERPARTS: AN EMPIRICAL INQUIRY.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 41
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- Publication type:
- Article
LEADERSHIP BEHAVIORS OF THE INDUSTRIAL FIELD SALES FORCE: EQUIVALENT/DIFFERENTIAL TREATMENT OF SUBORDINATES.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 28
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- Article
HOW DO EXPORTERS AND NON-EXPORTERS VIEW THEIR "COUNTRY OF ORIGIN" IMAGE ABROAD?
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- Marketing Management Journal, 2000, v. 10, n. 2, p. 21
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- Article
EXPORT BEHAVIOR OF SMALL BUSINESS FIRMS IN DEVELOPING ECONOMIES: EVIDENCE FROM THE INDIAN MARKET.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 12
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- Publication type:
- Article
A COMPARISON OF PRODUCT ATTRIBUTES IN A CROSS-CULTURAL/CROSS-NATIONAL CONTEXT.
- Published in:
- Marketing Management Journal, 2000, v. 10, n. 2, p. 1
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- Article